Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. of all Apple clients.

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Why we needed to kick the open-rate habit.

Open Rate 140

Open Rate Email Marketing Planning Click Rate 140

Vision6

AUGUST 3, 2021

Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. What is Apple Mail privacy protection?

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. Your Email.

Open Rate 160

Open Rate Work Management Marketing Management Deliverability 160

Sharpspring

SEPTEMBER 9, 2021

As email marketers, we’ve all heard cries that “email is dead!” and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. .

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Fount Media

JULY 3, 2023

One critical measure that helps to gauge your business’s email marketing effectiveness is the email open rate. But, how do your open rates stack up against those in your field? appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Open Rate 40

Open Rate Marketing & Strategy B2B Email Marketing 40

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. We have no doubt the email industry will evolve and brands will continue to create personalized and engaging subscriber experiences. Get insights ?.

Privacy Protection 65

Privacy Protection Privacy Marketing AI Tips 65

Optinmonster

NOVEMBER 20, 2019

Are you looking to try out some new email subject lines? Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Or even worse, be marked as spam!

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin. According to an eMarketer study , the median email marketing ROI sits at 122%!

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

LeadsRX

DECEMBER 27, 2021

This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay. The “email open rate” metric could be rendered useless. You will need a new identifying metric.

Privacy Protection 52

Privacy Protection Privacy Open Rate User-Generated Content 52

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

NuSpark Consulting

JUNE 10, 2015

When it comes to email marketing, it is a must that you plan your delivery frequency but ensure that you are consistent. If you want subscribers to hear from you monthly, it is prudent that you send them an email. The most important thing is to engage your audience and inform them they should open emails when they get them.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

SendX

NOVEMBER 12, 2020

There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Email marketing helps you in improving your efforts to get more leads as email marketing is most relevant to these stages of the inbound methodology.

Marketing Budget 216

Marketing Budget Email Marketing Marketing & Strategy Marketing Strategy 216

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Explained. Email Deliverability Factors.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Liveintent

SEPTEMBER 9, 2021

There’s uncertainty around the full impact of iOS 15, but we do know that these changes will have major repercussions for anyone who makes email their business. In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Martech

OCTOBER 31, 2023

Confirmation emails are more than just a courtesy. So, what do you do when your confirmation emails aren’t being delivered? The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.

Work Management 117

Work Management Marketing Automation Services Marketing Management Deliverability 117

Navigate the Channel

JULY 18, 2023

The report revealed several interesting findings: Subscription Preferences 61% of respondents subscribe to e-mails from 10 or fewer brands. The number of people who find 50% of their e-mails relevant or interesting has increased from 9% to 30%. Consumers sign up for brand emails primarily for offers, sales, and discounts.

Product 65

Product Ad Building CTR Allocation 65

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. Determine how many subscribers use Apple Mail. Email client data in Litmus Email Analytics.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR).

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Interactivity and AMP for email.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That is to segment out Apple Mail users.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

Navigate the Channel

JULY 21, 2022

A recent Apple Mail update is just the latest example. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. This impacts how open rates are counted. What Is Apple Mail Privacy Protection?

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. Determine the frequency and content of email campaigns to be sent. Specify the content, design and personalization elements of the emails.

SMS 70

SMS Marketing AI Best Practices CMO 70

Blue Flame Thinking

SEPTEMBER 13, 2021

With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. In a nutshell, it will stop senders from knowing if an email has been opened or detecting the recipient’s IP address. In fact, Apple’s combined email apps make up 49.7%

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). According to Apple, when using the Mail app, MPP “stops senders from using invisible pixels to collect information about the user.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. Litmus created this guide to help you do just that. Learn more.

Email Campaigns 98

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 98

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Email performance in the U.K. Email performance in the U.K. Positive trends for email performance.

Privacy 102

Privacy Email Marketing Privacy Protection Open Rate 102

ConvertKit

AUGUST 16, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Delivery rate: 99.9%.

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110