SendX

OCTOBER 29, 2020

Will you seize the opportunity and start planning email marketing campaigns like an expert? Source: unsplash.com Email campaigns are the first digital marketing format, but longevity doesn’t make the strategy any less vital or relevant in 2020. On the contrary, emails still dominate the marketing landscape and generate standout results. According to the report, a typical business earns $42 from every dollar invested in email marketing.

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Email Campaign Campaign Email Tips 256

Sharpspring

SEPTEMBER 16, 2021

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. If you treat each campaign separately or make dramatic changes every time, you’ll confuse your audience and miss out on valuable data that could help you improve.

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Email Campaign Campaign Test Optimization 105

V12 Data

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more.

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Email Campaign Personalization Email Campaign 98

SendX

NOVEMBER 26, 2020

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.

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Email Campaign Campaign Email Spam 195

SendX

MAY 30, 2019

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. Start from where you stand right now — your email campaign launchpad. Yes, your campaign can start small.

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Word of Mouth Words Email Campaign Campaign 225

Optinmonster

JULY 2, 2021

Squarespace and Mailchimp are both services that offer email optin forms as a secondary product, with their primary focus being something else. Squarespace is primarily a website builder, and Mailchimp is an established (and popular) email service provider (ESP). Inline campaign.

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Email Campaign Campaign Email Comparison 106

Belkins

MAY 19, 2020

Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Advantages of Drip Email Campaigns. Cases Of Drip Email Campaigns.

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Email Campaign Campaign Email Satisfaction 105

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right.

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Email Campaign Optimization Campaign Email 52

The Point

SEPTEMBER 12, 2013

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Include a text link at the top of the email to give the recipient the option to view the email in their browser.

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Email Campaign Email Campaign Tips 252

Fathom

JANUARY 16, 2014

In retail, automated email messages triggered by events and consumer behavior typically lead to higher engagement. Whether you are properly welcoming a new consumer, nudging her back to an abandoned shopping cart, encouraging a product review, or just trying to re-engage after a period of prolonged inactivity, email has an answer. You guessed it: These triggered messages can be automated, saving retailers time/money in the process. ” Automated Retail Email Guide.

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Email Campaign Campaign Automation Conversion 92

Litmus

AUGUST 9, 2021

Let’s talk about your triggered emails. Triggered emails have a reputation for being “set-it-and-forget-it” programs but that shouldn’t be the case. In fact, you should review your triggered emails on a regular basis. Speed up your cart abandonment triggers.

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Trigger Email Effective Effectiveness 118

Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important. Email Best Practices.

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Best Practice Email Campaign Practices Spam 84

PathFactory

MAY 2, 2019

Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania. So, what goes into a Finny award-winning marketing campaign? An opt-in long ago, in an email far, far away. To email inboxes everywhere, 2018 will forever be known as “The Year of GDPR.”

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Email Campaign Campaign Opt-in Privacy 45

B2B Lead Generation

JULY 22, 2013

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. Subsequently, Johnston’s team structured digital marketing around the website so PPC, SEO and email would attract customers and the website would be helpful enough for them to stay.

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Email Campaign Lead Generation Sites Generation 269

DotDigital

MAY 6, 2021

eRFM customer modeling looks at a customer’s RFM (recency, frequency, and monetary value) score and adds engagements such as email opens and online browsing. 5 ecommerce campaigns to drive conversions and sales . Welcome emails are a central pillar in ecommerce email marketing.

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Ecommerce Email Campaign Recency Conversion 101

Fathom

MAY 28, 2014

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem. Marketing Automation / Email Retail / E-commerce

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Email Campaign Campaign Email Deliverability 98

SendX

APRIL 1, 2020

via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

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Examples Email Email Campaign Tips 300

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. higher open rate than normal email marketing campaigns. Welcome Emails.

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Trigger WOMM Campaign Multivariate 59

Litmus

JULY 7, 2021

So here’s your friendly reminder that it’s time to start thinking about your holiday email planning. When do marketing teams start holiday email planning? If you hadn’t given much thought to your year-end email strategy before today, you aren’t alone.

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Plan Email Email Campaign Deliverability 110

Predictive Response

JUNE 17, 2019

Using automated email software and the right workflow strategy is one way to quickly improve your ability to reach. With the right automated workflow plan in place, optimize your marketing campaigns while maximizing the. is best for providing users with a sign-up link to your email newsletter. Sending Same-Day Emails. After you receive a new subscriber and they have verified their subscription, send your first automated email. Follow Up With a Blog Email.

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Email Campaign Custom Publishing Campaign Automation 40

Delivra

OCTOBER 9, 2018

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. Here are 12 types of email campaigns you should be automating to get more attention and engagement from your subscribers. 12 types of email campaigns you should be automating. Welcome emails. 3.Thank you email.

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Email Campaign Automation Campaign Email 45

PureB2B

FEBRUARY 28, 2019

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. What Are Behavioral Triggers and What Data Do You Need? Lead Nurturing Email.

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Trigger Behavior Autoresponder Trade Show 62

SendX

SEPTEMBER 3, 2020

Personalized email campaigns work much better than generic ones. One-to-one email campaigns can boost sales, maximize profitability, increase customer lifetime value and help you build a loyal customer base. What’s a personalized discount email. email campaign

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Personalization Email Terms and Conditions Pricing 195

SendX

APRIL 1, 2020

via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

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Email Email Campaign Autoresponder Campaign 221

LeadSquared

AUGUST 19, 2021

Automated email marketing and trigger-based marketing emails go hand in hand. To maximize your content marketing benefits and increase return on investment (ROI), you can use trigger-based emails to get the visitors to return to your website. Welcome Email.

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Trigger Autoresponder Examples Planning 52

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

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Blasts Best Practice Email Practices 195

SendX

APRIL 1, 2020

via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

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Email Email Campaign Autoresponder Frequency 195

Hinge Marketing

FEBRUARY 24, 2015

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy flow of leads to nurture, including their email addresses. Below are four key tools to get started with lead nurture drip email campaigns.

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Lead Nurturing Email Campaign Marketing Automation Services Campaign 75

Anything Goes Marketing

APRIL 5, 2009

A key part of “doing more with less” is automating your email marketing campaigns. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Here are my top 10 triggered email marketing campaigns: Transactional Messages. send an email with a link to it”.

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Trigger Campaign Email Autoresponder 172

The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. Ways to use email automation to turbocharge your buyer’s journey. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. A thoughtful email can help prospects move through the buyer’s journey—from awareness of their problem to consideration of possible solutions to their final decision to purchase. Clicking a Link in a Segmentation Campaign.

Trigger 56

Trigger Marketing & Strategy Autoresponder Newsletter 56

Outreach

JANUARY 15, 2019

Here’s a resolution to keep if you didn’t make any for yourself this year: Revisit the messaging in your sales campaigns. If your campaigns generated solid results three months ago, they might not even trigger a response today. But one (not so) secret ingredient that remains in the recipe for cold email success? Especially in the world of email copy, staying consistent is the difference between a response and the trash folder.

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Outreach Email Campaign Touchpoints Trigger 49

Litmus

APRIL 29, 2021

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. As much as we may have this in mind, there are a number of forces working against marketers from achieving this that an email brief could solve. Why should you use email briefs?

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Template Campaign Email Email Campaign 135

PureB2B

FEBRUARY 28, 2019

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you have to understand first what your prospects are doing on your site to be able to provide a personalized experience. What Are Behavioral Triggers and What Data Do You Need? Trigger Email Campaigns Based on Behavioral Data.

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Trigger Behavior Autoresponder Trade Show 48

Single Grain

NOVEMBER 18, 2022

AWeber is an affordable, reliable email marketing solution that helps businesses stay in touch with their customers and prospects. Overall, AWeber is a great choice for small businesses and entrepreneurs (particularly beginners) who want an easy-to-use, affordable email marketing software.

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Review Autoresponder Tagging Marketing & Strategy 52

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. 12 Reasons Why Emails Go to Spam.

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Spam Open Rate Trigger Words 139

Optinmonster

JULY 8, 2021

Are you trying to grow your list through email popup best practices, but struggling to get the results you want? Email popups are an incredibly useful asset for building your email list. 25 Email Popup Examples. 15 Email Popup Best Practices . Grow your email list.

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Best Practice List Examples Practices 127

Optinmonster

FEBRUARY 26, 2021

Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. So how can you possibly find the time to make your email marketing campaigns more profitable? With email, your list belongs to YOU.

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Small Business Email Marketing & Strategy Business 75

Optinmonster

MARCH 19, 2020

That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. So, in today’s post, we’re going to look at a few things: What is a countdown timer campaign ? 4 tools to add email countdown timers. What Is a Countdown Timer Campaign?

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Email Urgency Email Campaign Marketing & Strategy 81

Litmus

MARCH 16, 2020

Email is the most powerful channel to stay connected to your customers , so brands are turning to their email marketing teams to keep customers and prospects informed—and to build trust in times of uncertainty. Double-check your automated and triggered email.

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Email Effective Effectiveness Tips 127

Single Grain

DECEMBER 9, 2019

This means that marketers who have a solid understanding of consumer behavior and psychology are typically going to be the most effective at creating strong, customer-centric campaigns. 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns.

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Behavior Buy Customer Trigger 126