ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Website [4.03%]. Re-Examine Email Deliverability.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Biznology

NOVEMBER 27, 2018

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. But it will come, especially as the exp e r i mentation going on in B2C pays off and catc h es the attention of business marketers. How are Indian B2B marketers using data themselves?

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. But it will come, especially as the exp e r i mentation going on in B2C pays off and catc h es the attention of business marketers. How are Indian B2B marketers using data themselves?

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Martech Advisor

SEPTEMBER 13, 2019

Brands are increasingly adopting Virtual Reality in their marketing plans, while others still have their doubts. In this article, we discuss four examples of virtual reality marketing to help you learn from the hails and fails of the brands who dared. Key Takeaways for Marketers.

Examples 48

Examples Elasticity Planning Advertising Agencies 48

Mass Analytics

JUNE 14, 2023

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. Now that you have built a marketing mix model that makes sense, how do you make sure it’s statistically sound?

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

ScanmarQED

APRIL 4, 2024

What are response curves and why you should care about them Response curves are one of the most important outputs that Marketing Mix Modeling gives us. They map the inputs of a system to its outputs and are vital to determining the optimal allocation of resources across various marketing activities.

Allocation 59

Allocation Elasticity Lead Ranking Marketing Mix 59

The ROI Guy

FEBRUARY 10, 2015

Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40