KoMarketing Associates

FEBRUARY 19, 2018

As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives. Recently, Experian conducted “The 2018 Global Data Management Benchmark Report” to gain more insight into how executives are utilizing data to their advantage.

High Quality Lead 179

High Quality Lead Efficiency Marketing Report Banners 179

KoMarketing Associates

MAY 3, 2023

However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. Other challenges include converting data to insights efficiently (33%) and verifying the validity of intent signals/insights (28%).

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

KoMarketing Associates

NOVEMBER 2, 2021

However, new research suggests that this abundance is becoming more overwhelming as they execute their digital marketing strategies. SharpSpring, in conjunction with Ascend2, recently published “The State of MarTech” report. Marketers have a wide array of technology at their fingertips. Making the Most of Marketing Technology.

Marketing Report 220

Marketing Report Budget Programs Marketing & Strategy Statistics 220

SalesIntel

APRIL 24, 2024

Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution. Top features: Email marketing Reporting Cross-channel journeys Account-based marketing 3.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report. Use tools and technology to improve efficiency and collaboration.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 107

Enterprise Management Consulting Work Management Marketing Management 107

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. By efficiently handling routine inquiries, chatbots free up human agents to focus on more complex issues, optimizing overall customer service effectiveness. Mine sure is!

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Seismic

APRIL 16, 2024

In the Generation Enablement Report: The Rise of Enablement’s Influence , you’ll find research on everything from the outcomes for users and non-users, to adoption challenges, and more. If you’re ready to dive into the full report, you can download it here. Another 93% say it makes them more productive. Yinyin Liu, Ph.D,

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. However, many are facing obstacles while attempting to use data to achieve these goals.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

Only B2B

AUGUST 21, 2023

Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making. The utilization of AI-based solutions enhances the efficiency of data cleansing processes.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 97

Research Case Studies Case Study Skype 97

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. AI improves efficiency and elevates the overall customer experience, a critical factor in the competitive B2B landscape.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

FMG Suite

FEBRUARY 21, 2024

“From websites to content, social media, email, and more, we pride ourselves on being the industry-leading solution that enables financial advisors to execute extraordinary marketing in a very efficient manner.” The post FMG Recognized as Practice Management Solutions Provider of the Year by Wealth Solutions Report appeared first on FMG.

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

KoMarketing Associates

JULY 23, 2019

Now, new research is shedding light on what they do differently than their colleagues. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack. CMOs and the Need for Greater Marketing Efficiency.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

SmartBug Media

AUGUST 23, 2023

A few examples include: Market research: Marketing departments can leverage AI for customer segmentation, personalized messaging, and predictive analytics. Customer support: Customer service teams can utilize AI-powered chatbots for efficient and personalized customer support. In short: Embrace, don’t replace.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Salesforce Marketing Cloud

AUGUST 30, 2023

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. With AI and automation, your mobile workers can become more efficient in the field, helping you save money. Customer expectations have never been higher. So how do you get started?

Work Management 52

Work Management Marketing Management Efficiency Service 52

KoMarketing Associates

OCTOBER 30, 2018

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. Previous research suggests that social media marketers struggle with it as well. ROI Obstacles in Social Media Marketing.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. In short, this critical technology is growing in demand because it helps managers of all customer-facing roles coach more effectively and more efficiently — upskilling teams better and faster.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Valasys

APRIL 11, 2024

By analyzing job postings and required skills, researchers assess AI’s impact on specific ICT functions and their evolving job responsibilities. Tomorrow’s workforce needs adaptability, versatility, and essential skills for seamless integration with evolving technologies, ensuring efficiency amid AI advancements.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. With the growing use of technology for automation and efficiency, marketing is losing its human essence. Why research for ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Biznology

JUNE 15, 2020

These five tips will help companies capitalize on efficiency while operating safely and successfully in the post-coronavirus economy. Workers often have excellent insights on how to improve efficiency. Using a chatbot could boost efficiency by freeing up workers to engage in other tasks. Review Your Processes. Launch a Chatbot.

Efficiency 104

Efficiency Tips Cold Calling Business 104

Martech

JULY 22, 2022

AI creates efficiencies and maximizes resources, especially with manual, repetitive tasks, such as: Setting up campaign workflows. Get the trends report. The post Research: Latest digital marketing trends to better connect with customers appeared first on MarTech. Testing different offers, subject lines and copy.

Trends 115

Trends Research Planning Marketing & Strategy 115

Sana Commerce

AUGUST 28, 2023

Thanks for your interest in the B2B Buyer Report. The report is on its way to your inbox! Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. The research shows they unequivocally do. Goals can change.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

LeadSquared

JULY 20, 2022

Learn How Commitbiz Improved their Sales Efficiency with LeadSquared. “In The CRM has also played a critical role in our decision-making with its advanced reports and analytics.” . Commitbiz loves LeadSquared for its: Custom Reports . Lack of an Extensive Reporting Tool. Powerful Automation to Maximize Efficiency.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

LeanData

MAY 8, 2018

It’s pretty clear: when you make your sales funnel more efficient, then you make money more efficiently. According to a new report by Aberdeen Group, “The Efficient Sales Funnel: Shorten the Path from Lead to Revenue,” only 49 percent of sales reps hit their targets in the average sales organization …. …

Top of Funnel 55

Top of Funnel Efficiency Sales Cycle Sales Qualified Leads 55

Salesforce Marketing Cloud

JULY 27, 2022

Insights from the new State of Commerce report show that businesses are laser-focused on three key areas: A need for speed: keeping up with swift market changes requires agility Data, data, data: it’s the fuel that drives better business decisions New channels: staying relevant and visible to your customers is key. Prioritize efficiency.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

KoMarketing Associates

OCTOBER 18, 2022

As more B2B marketers explore the benefits of emerging marketing technology (martech), new research indicates that they see their strategies becoming mostly digital or online-based within the next decade. This comes as more B2B marketers identify the benefits of martech, such as easier purchasing (92%) and time efficiency (89%).

B2B Marketing 213

B2B Marketing B2B Statistics Marketing & Strategy 213

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. Download the full report, here. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

KoMarketing Associates

MARCH 25, 2020

As marketers look to create more content in 2020, new research shows that they are turning to technology to free up more time for developing assets. Most marketers (32%) agreed that the best use of automation for marketing and branding purposes was to create content more efficiently and quickly.

Marketing Report 121

Marketing Report Advertising Agencies Content Marketing Paid Search Agency 121

KoMarketing Associates

JULY 20, 2022

As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame. Ascend2 recently published its “Improving Marketing Attribution” report, and statistics indicated that the majority of marketers (95%) agree that having a unified data source improves marketing attribution.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

KoMarketing Associates

JUNE 21, 2017

New research indicates that more high-performing marketers are teaming up with sales to accomplish their shared objectives. The “State of Marketing” report from Salesforce recently discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics. High performers are 2.2x

Marketing Report 120

Marketing Report Planning Marketing & Strategy Paid Search Agency 120

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99