SmartBug Media

MARCH 1, 2023

Also, ChatGPT can be used to generate marketing content and strategy, which has marketers excited at the possibilities or fearing the apocalypse—and everywhere in between. So should businesses use ChatGPT to assist with their marketing efforts? The bottom line: You may need to spend time researching ChatGPT’s “research.”

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

Conductor

MARCH 16, 2022

The difference between good and great organic marketing? A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy.

Education 98

Education Resources SEO Lead Scoring 98

Content4Demand

OCTOBER 13, 2021

Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. You need to do your research to understand who your key personas are. If you don’t already have thoroughly researched personas, their answers are likely to help you sketch out a foundation for each of your key audiences.

Research 108

Research Barriers Trigger Marketing Demographics 108

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. How Do Journalism and Content Marketing Differ? Murrow and Walter Cronkite.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Mereo

MARCH 28, 2024

Help your buyers by enabling your teams to become trusted advisors and help your buyers break the status quo. Become a trusted advisor. Your buyers crave and appreciate the trust built between themselves and your salespeople. Sell after you earn their trust. Show buyers how your solution works.

Research 41

Research Gartner Forrester Case Studies 41

nDash

JUNE 22, 2022

I love researching a new topic – and a challenge. Tricia Molloy solves one of the most common marketing problems most businesses face today: Getting clients to write recommendations! Her clients send her a list of their most delighted clients who have agreed to be interviewed and quoted in their marketing. Jake Safane.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. The more you know about a prospect’s business, industry and role, the greater your chances of building an emotional bridge with them—and the easier it will be for them to trust you. What Is Prospect Research and Why Is it so Important? You’ll earn their respect.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? Help Self-Educating Customers.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Her books are widely used by PR, marketing, and sales professionals, and universities.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Brand Identity Branding Content 105

ClearVoice

SEPTEMBER 25, 2020

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. How can you tap into this market — and bring in the cash?

Education 92

Education Ad Building Top of Funnel Class 92

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Tony Zambito

MAY 24, 2021

Buyer Trust Is Elusive For Most Marketing And Sales Teams Unless They Can Balance Empathy And Humility. Marketing and sales traditionally believe that the path to building buyer trust is by providing answers. In fact, each prime their channels with marketing content or sales guides at the ready with an answer.

Ad Building 303

Ad Building Buyer Personas Trust Marketing B2B Sales 303

Hubspot

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Here, we dove into new research from Wave.video to explore the top five reasons brands use video. Ultimately, brand awareness can foster trust and increase brand equity , so it plays a critical role in your company's bottom line.

Video Marketing 101

Video Marketing Research Brand Identity Branding 101

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Contently

SEPTEMBER 21, 2021

Most told us they encounter branded content regularly, but they also revealed preferences that might surprise some marketers—and make them realize they’re missing a big opportunity. Do you really trust brands to make memes? Trust their weird Twitter meme ideas. Consumers crave educational courses.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

nDash

JUNE 22, 2022

I love researching a new topic – and a challenge. Tricia Molloy solves one of the most common marketing problems most businesses face today: Getting clients to write recommendations! Her clients send her a list of their most delighted clients who have agreed to be interviewed and quoted in their marketing. Jake Safane.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

nDash

AUGUST 18, 2020

Research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Ask an Expert.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Hinge Marketing

JANUARY 9, 2020

Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants.

Research 118

Research Co-Registration Brand Identity Branding 118

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Here are four steps life sciences organizations can take to improve patient experiences and develop more patient-centric approaches to drug and therapy discovery, development, and marketing. Cindy Angulo , a Senior Experience Architect at Salesforce, has seen the importance of promoting patient-focused research firsthand.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Use these tips to give your audience an experience they’ll remember – and trust. Brands build trust over time.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Oktopost

OCTOBER 8, 2023

Thoroughly research each segment to customize your communication, providing them with tailored cadences that resonate with their specific needs, attracting them to your product or service. Follow up with educational content Follow-up emails and calls start to get a little bit awkward without anything valuable to offer.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times?

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. We have the opportunity—and responsibility—to become trusted voices in this environment.

Media 95

Media Brand Identity Branding Storytelling 95

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Where do they go to research solutions? What information sources do they trust to aid their decision? Our sample includes 250 senior leaders working in marketing, located across the USA and the UK. Survey sample.

Work Management 98

Work Management Marketing Management Research Allocation 98

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. What Is A Content Conversion Rate?

Conversion Rate 303

Conversion Rate Conversion Content Traffic 303

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales. Thank Joey.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. But sometimes, sifting through a sea of content about marketing can be overwhelming. Which resources can you really trust? Lead gen is content marketers’ #1 goal.

Resources 195

Resources Content Marketing Lead Gen Course 195

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. The results can assist B2B marketers in planning a content strategy that is going to hit the ground running. A look at the IFP community.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85