Contently

SEPTEMBER 24, 2021

The News Feed made Facebook an actual social network. In turn, the News Feed became synonymous with social media. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. As with the News Feed, every other major social network followed suit.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

Navigate the Channel

MAY 31, 2024

Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose. Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. Where should you post? How do you choose?

Business 65

Business Social Media Youtube Facebook 65

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 309

Social Media Advertisements Advertising Spyware 309

Bannersnack

JANUARY 29, 2020

Our guest, Janelle Powell, is the Director of Marketing at Jadeo, Canada’s leading cannabis social network for […]. This week we have a pretty exciting episode for you because we are taking a dive into a world that more and more people are interested in: the cannabis community.

Education 75

Education Marketing & Strategy Marketing Strategy Social Networks 75

Writing on the Web

SEPTEMBER 7, 2010

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The point is, participating in social networking is like participating in live networking. Take the time to do your research and find out EXACTLY which social networks your target market is hanging out in.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. First, What is Advocacy Marketing? How to Establish Advocacy Marketing.

Planning 199

Planning Paid Search Agency Work Management Guidelines 199

Sprout Social

JUNE 3, 2024

Creator content keeps getting better, and is more obviously economically-driven, such that Facebook, YouTube, TikTok and Instagram are now more media networks than social networks. Knowing where we might be headed, what should senior marketing execs do as a result of all of these changes? And become an innovator.

Social Media 91

Social Media Effectiveness Media Content 91

Zoominfo

MARCH 17, 2021

To do so, first make sure your content is highly educational and informative (it should educate consumers about your software and the services you provide). Keep in mind the content you post should be highly relevant, informative, educational, and entertaining; otherwise, it won’t generate enough attention or engagement.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Spiralytics

MAY 30, 2024

This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. But with the plethora of social media platforms available in the Philippines, where should you focus your efforts to maximize your marketing impact?

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Types of social media.

Social Media 145

Social Media Social Marketing Media Curation 145

Exo B2B

MAY 8, 2024

The B2B marketing landscape is, by its very nature, competitive. The limits of a pure lead generation approach Today’s B2B marketing culture sometimes places too much emphasis on immediate, quantifiable results. It has to be said, however, that this approach can lead to a myopic vision of marketing. Market education.

Ad Building 52

Ad Building Brand Identity Branding B2B 52

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Paid Search Agency 218

Paid Search Agency Twitter Trade Show Social Networks 218

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Trends 94

Trends Advertising Agencies Paid Search Agency Top of Funnel 94

Go Beyond SEO

FEBRUARY 20, 2023

Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Marketing Insider Group

AUGUST 17, 2020

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Attendee Demographics.

Lead Scoring 348

Lead Scoring Lead Ranking Co-Registration Banners 348

Hubspot

OCTOBER 12, 2012

You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. That's because these networks attract such a wide range of users, that it's easy for the majority of marketers to have success connecting with their audiences there.

Social Networks 28

Social Networks Network Marketing Social Marketing Planning 28

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks. Typically, more active on LinkedIn but no other platform other than personal social networks.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Go Beyond SEO

FEBRUARY 20, 2023

Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 127

Tips Ideal Customer Profiles Work Management Marketing Management 127

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 95

B2B Advertising Agencies Paid Search Agency Co-Registration 95

Cintell

APRIL 30, 2019

A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers. The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. The key here is relevancy.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Hinge Marketing

AUGUST 4, 2015

At this point, we’ve gone through many of the steps needed to build a complete and powerful referral strategy: Referral Marketing and Your Professional Services Brand. Now it’s time to turn your attention to building our your professional network. The fact is that your network is fertile ground for referrals.

Network Marketing 48

Network Marketing Ad Building Marketing & Strategy Linkedin 48

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. In fact, 56% of sales reps use social media to find new prospects. The B2B sales space is changing.

Social Media 81

Social Media Top of Funnel B2B Thought Leadership Media 81

Hubspot

FEBRUARY 29, 2012

Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business. We compared the conversion rate of our presence on Pinterest to that of another fairly new social network you may have heard of: it's called Google+. -- has raised a fascinating debate.

Social Networks 28

Social Networks Network Marketing Social Marketing Hubspot 28

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. But the platforms’ ongoing Community features signal how the platform is getting more “social.”

Youtube 94

Youtube Work Management Social Networks Eye-Tracking 94

ClickDimensions

MAY 17, 2023

To excel in social marketing as a B2B company, you must share content that provides value to your audience. Whether that is educational or entertainment-based value, every company has a niche market. How can you shift your social approach to target your specific audience? Happy Marketing!

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Key Topics: B2B Social Selling, Social Branding of the Executive and SEO . She is a recognized leader in the areas of Social Branding and Social Selling by Google, LinkedIn and other industry standards.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

ClickDimensions

AUGUST 10, 2021

The social media landscape today is filled with potential pitfalls and landmines for the B2B brands attempting to navigate it. As such, B2B marketers are bound to have their fair share of snafus and slip-ups on social. Here are some top tips for avoiding common social media mistakes that B2B businesses often make: 1.

Social Media 105

Social Media Social Marketing B2B Marketing Tips 105

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. What makes these networks even more powerful is the nature of personal relationships that underpin them.

Marketing & Strategy 132

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 132

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62