Sat.May 07, 2016 - Fri.May 13, 2016

How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. That is the reality today. I understand manufacturers, distributors and engineering service providers may find it hard to accept that fact.

Account Based Marketing and its Growing Interest Among B2B CMOs

Modern Marketing

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

10 Hacks for Content Marketers Who Have Little Time

Marketing Insider Group

Yes, this entire content marketing thing is great. It means that you’ve now got a much better change to actually engage your audience. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)

ViewPoint

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series. One of my favorite authors and speakers, Mike Weinberg, says the following about the CEO’s role in companies: “As goes the leader, so goes the organization.

More Trending

10 Volunteer Opportunities For Tech Professionals To Transform Their Communities

bizible

When people think of the tech industry, this idea of a bunch of introverts sitting inside a dark room with bright computer screens tends to pop in their heads. We’re data loving geeks and nerds who spend our days discussing binary, self-driving cars and how to “disrupt” everything.

How Social Tables Captures New Revenue Opportunities with Infer

Ignite Tech

Social Tables is a cloud-based event management software that helps venues and event planners work more collaboratively together. When the company looked to expand its business last year, the marketing team added more passive channels to drive new inquiries at the top of the funnel.

How To Diagnose Boring Content (And Then Spice It Up)

Marketing Insider Group

We are now in a stage where the general population demands constant entertainment. I blame the internet, with its wealth of cat gifs, Youtube, and instant access to everything you could ever want to know via search engines.

How to Leverage Content Marketing in “Boring” B2B Industries

KoMarketing Associates

One of the most common problems I’ve heard from clients is their worry that they have such a technical or uninteresting product or service that it’s hard to come up with creative campaigns.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

6 Cutting-Edge Marketing Strategies to Fuel Leads

Reachforce

Marketing is a fine science, and devising a marketing strategy that produces optimal leads is challenging. The goal isn’t to simply gain visibility from advertisements, but to actively generate clicks.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago.

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Swiped: 5 Steps To Content Marketing In A Post-Tinder World

Marketing Insider Group

There is a common perception among some marketers and individuals outside the industry that B2B purchasing decisions are made solely based on rational evidence – because business is business and it is not supposed to be “personal.”

We know you don’t want to talk to sales people, so don’t.

Sales Engine

We all know that the buyer’s journey has changed—people are avoiding initial conversations with sales people and performing their own research online.

Sales 181

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time -- and the right strategy. When it comes to trade shows, you might think that generating B2B leads is a piece of cake.

Why links should be a KPI within your digital marketing

Biznology

Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority.

Link 167

5 Ways Social Media has Influenced the Direction of Mobile Marketing

Marketing Insider Group

Today, Pew Research Center has reported that more than half of all American adults (65 percent) are on social media. This has jumped by 7 percent since the Pew Research Center started tracking usage in 2005.

Mobile 216

5 Books & Blogs That Will Make You Better at Inside Sales

DiscoverOrg

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. We’re not trying to be gigantic hypocrites, but we are smart enough to recognize that there’s a balance. Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books.

Sales 166

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Martech Stack that Drives Successful Data-Driven Marketing

Hive9

74% of marketing professionals are confident in the value of data-driven marketing, but 51% believe their company isn’t investing enough in marketing technology. Marketing Maturity Hive9

6 ways to create content that will go viral

Biznology

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make sure your newest post, tweet, or video becomes wildly popular overnight, there are a few strategies you can try that may get you there.

Viral 164

How Content Operations Can Create Marketing and Selling Breakthroughs

Marketing Insider Group

Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area?

Survey 216

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How Big Data Is Revolutionizing Marketing And Sales

Modern Marketing

Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Ten Ways Big Data Is Revolutionizing Marketing And Sales.

Sales 233

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

SIC 156

5 Growth Hacking Secrets CMOs Can Apply To Their Brands

Marketing Insider Group

Last week I wrote about some “local” tools that big brand CMOs need to be aware of. Today, it’s a not-so-gentle reminder to the same group that there are lessons to be learned from startups who, just like you, are interested in learning how to expand their customer bases and increase monthly income.

Income 214

Expert Interview Series: Eve Mayer of Social Media Delivered on Social Media Best Practices

Reachforce

Eve Kojis Mayer is CEO of Social Media Delivered, the author of The Social Media Business Equation and one of the most influential women in the social media marketing realm. We recently picked her brain about social media best practices for businesses.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Why Perfect Branding Isn’t Enough to Connect with Buyers

Sales Engine

Once upon a time, branding was an indispensable part of a company’s success in B2B sales. Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentations were all devised for a simple overarching purpose: to get sales in the door.

Brand 156

30 60 10 B2B Content Strategy

Avitage

Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy.

Are Your Emails Responsive? Tips for Making Sure Your Message Reaches Customers

Marketing Insider Group

Businesses put a great deal of thought into the emails they send potential customers. They work hard to craft the perfect message, sometimes even taking pains to make it visually appealing.

Email 212