Sat.May 07, 2016 - Fri.May 13, 2016

Account Based Marketing and its Growing Interest Among B2B CMOs

Modern Marketing

In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups.

10 Hacks for Content Marketers Who Have Little Time

Marketing Insider Group

Yes, this entire content marketing thing is great. It means that you’ve now got a much better change to actually engage your audience. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got.

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5 Ways B2B Marketers Can Get the Most Out of LinkedIn Groups

KoMarketing Associates

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with.

10 Volunteer Opportunities For Tech Professionals To Transform Their Communities


When people think of the tech industry, this idea of a bunch of introverts sitting inside a dark room with bright computer screens tends to pop in their heads. We’re data loving geeks and nerds who spend our days discussing binary, self-driving cars and how to “disrupt” everything.

How Social Tables Captures New Revenue Opportunities with Infer

Ignite Tech

Social Tables is a cloud-based event management software that helps venues and event planners work more collaboratively together. When the company looked to expand its business last year, the marketing team added more passive channels to drive new inquiries at the top of the funnel.

Swiped: 5 Steps To Content Marketing In A Post-Tinder World

Marketing Insider Group

There is a common perception among some marketers and individuals outside the industry that B2B purchasing decisions are made solely based on rational evidence – because business is business and it is not supposed to be “personal.”

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The 7 Building Blocks of a Solid Content Marketing Plan


Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago.

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We know you don’t want to talk to sales people, so don’t.

Sales Engine

We all know that the buyer’s journey has changed—people are avoiding initial conversations with sales people and performing their own research online.

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5 Ways Social Media has Influenced the Direction of Mobile Marketing

Marketing Insider Group

Today, Pew Research Center has reported that more than half of all American adults (65 percent) are on social media. This has jumped by 7 percent since the Pew Research Center started tracking usage in 2005.

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How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. That is the reality today. I understand manufacturers, distributors and engineering service providers may find it hard to accept that fact.

The One Thing Your Account-Based Marketing Strategy Is Missing


Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging.

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time -- and the right strategy. When it comes to trade shows, you might think that generating B2B leads is a piece of cake.

How Content Operations Can Create Marketing and Selling Breakthroughs

Marketing Insider Group

Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area?

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Why links should be a KPI within your digital marketing


Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority.

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Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist.

How Big Data Is Revolutionizing Marketing And Sales

Modern Marketing

Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Ten Ways Big Data Is Revolutionizing Marketing And Sales.

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5 Growth Hacking Secrets CMOs Can Apply To Their Brands

Marketing Insider Group

Last week I wrote about some “local” tools that big brand CMOs need to be aware of. Today, it’s a not-so-gentle reminder to the same group that there are lessons to be learned from startups who, just like you, are interested in learning how to expand their customer bases and increase monthly income.

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6 ways to create content that will go viral


There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make sure your newest post, tweet, or video becomes wildly popular overnight, there are a few strategies you can try that may get you there.

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30 60 10 B2B Content Strategy


Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy.

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients.

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How 10 Innovative Companies are Using Periscope to Drive Engagement

Marketing Insider Group

Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. Periscope is up against competition from similar applications like Meerkat and more recently, Facebook Live.

GaggleAMP AMPlify employee and partner engagement conference


The Martech Stack that Drives Successful Data-Driven Marketing


74% of marketing professionals are confident in the value of data-driven marketing, but 51% believe their company isn’t investing enough in marketing technology. Marketing Maturity Hive9

B2B Content Marketing "Molecule" [Using the Periodic Table of Marketing Attribution]


Remember the Periodic Table for B2B Marketing Attribution ? We’ve taken things a step further. Using the elements represented in the periodic table, we’ve developed molecular structures that represent how assemblages of those elements can be used in marketing campaigns.

How Does AMP Fit Into Your SEO Strategy?

Marketing Insider Group

Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. AMP, they call it. So what is it and what does it mean for SEO?

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10 Marketing Automation Tips for Personalisation and Contextualisation

Modern Marketing

Many people never explore the full potential of marketing automation. These tips focus on two of its elements: personalisation and contextualisation. Two words: personalisation and contextualisation. Every marketer is familiar with one.but both? Paraphrasing a management edict might help.

Digital futurism, UX, and streams: tomorrow will look like yesterday


Having been in the field of emerging technologies for many years now, often people ask me “what is next? What will technology look like many years from now?”

LinkedIn for B2B Marketing and Sales: What’s Missing?


As our world transforms in the digital age, some of the old barriers transform as well. Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector.

Are Your Emails Responsive? Tips for Making Sure Your Message Reaches Customers

Marketing Insider Group

Businesses put a great deal of thought into the emails they send potential customers. They work hard to craft the perfect message, sometimes even taking pains to make it visually appealing.

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Join Infer at Marketo Summit 2016

Ignite Tech

Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses.

The market disruptor no one talks about


If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. Not the retailer, but the cloud computing division of that company.