Sat.May 07, 2016 - Fri.May 13, 2016

Account Based Marketing and its Growing Interest Among B2B CMOs

Modern Marketing

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

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How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. That is the reality today. I understand manufacturers, distributors and engineering service providers may find it hard to accept that fact.

7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)

ViewPoint

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series. One of my favorite authors and speakers, Mike Weinberg, says the following about the CEO’s role in companies: “As goes the leader, so goes the organization.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

10 Hacks for Content Marketers Who Have Little Time

Marketing Insider Group

Yes, this entire content marketing thing is great. It means that you’ve now got a much better change to actually engage your audience. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got.

More Trending

10 Volunteer Opportunities For Tech Professionals To Transform Their Communities

bizible

When people think of the tech industry, this idea of a bunch of introverts sitting inside a dark room with bright computer screens tends to pop in their heads. We’re data loving geeks and nerds who spend our days discussing binary, self-driving cars and how to “disrupt” everything.

How Social Tables Captures New Revenue Opportunities with Infer

Ignite Tech

Social Tables is a cloud-based event management software that helps venues and event planners work more collaboratively together. When the company looked to expand its business last year, the marketing team added more passive channels to drive new inquiries at the top of the funnel.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago.

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How to Leverage Content Marketing in “Boring” B2B Industries

KoMarketing Associates

One of the most common problems I’ve heard from clients is their worry that they have such a technical or uninteresting product or service that it’s hard to come up with creative campaigns.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How To Diagnose Boring Content (And Then Spice It Up)

Marketing Insider Group

We are now in a stage where the general population demands constant entertainment. I blame the internet, with its wealth of cat gifs, Youtube, and instant access to everything you could ever want to know via search engines.

We know you don’t want to talk to sales people, so don’t.

Sales Engine

We all know that the buyer’s journey has changed—people are avoiding initial conversations with sales people and performing their own research online.

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How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time -- and the right strategy. When it comes to trade shows, you might think that generating B2B leads is a piece of cake.

5 Books & Blogs That Will Make You Better at Inside Sales

DiscoverOrg

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. We’re not trying to be gigantic hypocrites, but we are smart enough to recognize that there’s a balance. Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Swiped: 5 Steps To Content Marketing In A Post-Tinder World

Marketing Insider Group

There is a common perception among some marketers and individuals outside the industry that B2B purchasing decisions are made solely based on rational evidence – because business is business and it is not supposed to be “personal.”

Why links should be a KPI within your digital marketing

Biznology

Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority.

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The Martech Stack that Drives Successful Data-Driven Marketing

Hive9

74% of marketing professionals are confident in the value of data-driven marketing, but 51% believe their company isn’t investing enough in marketing technology. Marketing Maturity Hive9

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

5 Ways Social Media has Influenced the Direction of Mobile Marketing

Marketing Insider Group

Today, Pew Research Center has reported that more than half of all American adults (65 percent) are on social media. This has jumped by 7 percent since the Pew Research Center started tracking usage in 2005.

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6 ways to create content that will go viral

Biznology

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a magic formula to follow to make sure your newest post, tweet, or video becomes wildly popular overnight, there are a few strategies you can try that may get you there.

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How Big Data Is Revolutionizing Marketing And Sales

Modern Marketing

Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Ten Ways Big Data Is Revolutionizing Marketing And Sales.

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How Content Operations Can Create Marketing and Selling Breakthroughs

Marketing Insider Group

Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area?

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30 60 10 B2B Content Strategy

Avitage

Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy.

GaggleAMP AMPlify employee and partner engagement conference

Biznology

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.