April, 2007

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation

CEOs continue to demand better ROI measurement and accountability from marketers. As a result there's been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a

Harnessing Wind Energy from Cars

Smashmouth Marketing

Snipped from Archinect.com, this article shows a brilliant application of harnessing wind energy -- "Average vehicle speeds on the valley highways are approximately 70 mph. Using average annual wind speeds of 10 mph as a baseline, each single wind turbine will produce 9,600KwH of energy, annually (enough to fully power my 700 s.f. apartment). This power production estimate will increase exponentially with an increase in wind turbulence speed.

Personal Learning and Personal Learning Environments

Buzz Marketing for Technology

Personal Learning and Personal Learning Environments As part of the recent discussion on personal learning and personal learning environments, I went back to find my posts on these topics and on personal knowledge management and related. Personal Learning Environments and personal learning environments The future of learning is personal learning PKM and Personal Learning Personal Learning for Learning Professionals - Using Web 2.0

USA Today is Web 2.0. OK

Anything Goes Marketing

If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. and does it successfully, look no further then USA Today. USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Can LTV Really Replace Product-Based Metrics?

Customer Experience Matrix

For some time now, I’ve been touting lifetime value as the magic cure-all for customer management programs. I still believe LTV is the essential foundation but recognize that product-oriented measurement will not simply vanish once LTV appears. As long products are what people purchase, companies will need product managers to nurture them and will create product-level profit statements to judge their performance.

More Trending

B2B Lead Generation Blog: On Lead Nurturing: Looking for a "hot" date?

B2B Lead Generation

when it comes to lead generation, the dating analogy is nothing new. but i liked what tom myer at the tdog.blog said on the topic of lead nurturing in his post, "if you don't remember me on the second date, why should we go on a third

New York City is Greener than all of Massachusetts?

Smashmouth Marketing

Scientific American says today that the New York City is The Greenest Place in America. They state that "The state of New York 'uses less energy, on a per capita basis, than any state in America.' The average New Yorker 'generates less than a third of the carbon emissions that the average American does.' And here's why: Yes, it houses 8.2 million citizens and uses an enormous amount of energy to do so. Its electrical load, more than 12,000 megawatts, is as large as all of Massachusetts.

Blogger: Redirecting

Buzz Marketing for Technology

Many large enterprises are now monitoring and listening to online conversations about their brand. In this podcast you will learn what firms like Sony and Wal-Mart are hearing and discovering in the process

B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

B2B Lead Generation

did you know that podcasting can help you generate more leads and nurture future customers? research shows that podcasts do impact b2b purchase decisions. buyers want to know you understand them and that you're relevant to their

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation

as i've written before, i'm a big proponent of using closed loop feedback to improve marketing and lead generation roi. i came across a recent report by aberdeen group entitled, "creating a customer-centric marketing organization," that

ROMI 156

B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

B2B Lead Generation

i'm looking forward to launching my new podcast, “start with a lead,” this april. our first interactive show will be on lead generation via podcasts. as a lead generation tactic, podcasting is still in its infancy but it's expected to

Colin Beavan - No Impact Man

Smashmouth Marketing

Colin Beavan was recently on Colbert to talk about his year without toilet paper. Despite my only recent interest in living a low impact life, to see someone trying for No Impact is a huge challenge. Colbert did rip him fairly well, but Colin did quite well. Especially as Colbert ran 2:30 on a microwave with nothing in it just to waste energy.

Paper 100

Castro, Corn and Capitalism

Smashmouth Marketing

I never in my life thought I would be looking towards Fidel Castro for ethical words about economy and renewable resources, but just as he has suprised the world by remaining in power all these years, he has suprised us again by writing a deathbed manifesto on the evils of corn based ethanol. His country may be suffering from the rising price of corn, but we all will be suffering from the negative benefit of corn based biofuels.

Ethics 100

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Save a Tree

Smashmouth Marketing

FACTS ON JUNK MAIL from the Native Forest Network The average person gets only 1.5 personal letters each week, compared to 10.8 pieces of junk mail. Each person will receive almost 560 pieces of junk mail this year. That's 4.5 million tons of junk mail produced each year! 44% of all junk mail is thrown in the trash, unopened and unread. Approximately 40% of the solid mass that makes up our landfills is paper and paperboard waste. By the year 2010, it is predicted to make up about 48%.

Mail 100

The Downside of On-Demand

Customer Experience Matrix

Several thoughts are swirling through my mind just now. Some are actually printable. One is this notion of “on demand” customer analytics, and what it says about the concept of “on demand” software in general. The other is the separation of analytic and execution systems, a fundamental distinction that seems increasingly questionable.

Demand 120

Responsys Buys Loyalty Matrix

Customer Experience Matrix

Speaking of integrated systems, consider yesterday’s announcement that email marketing provider Responsys has purchased Loyalty Matrix , which offers on-demand marketng analytics. According to the press release, Responsys hopes to become “the only on-demand marketing company capable of helping marketers not only deliver – but predict and deliver – the right messages to each customer, via email, direct mail and mobile.”

Which Comes First, The Test or the Metric?

Customer Experience Matrix

A Web marketer commented to me recently that he thought his firm should focus first on basic “blocking and tackling” before moving on to more sophisticated efforts. When I asked what he considered basic, he said analyses like understanding customer value. He considered the advanced projects to be things like site optimization and multi-variate testing. My initial reaction was that he had it backwards.

Test 120

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Customer Experience Management Isn't Enough

Customer Experience Matrix

Ron Shevlin’s comment on yesterday’s post concludes that “without more disruptive changes (re-org and fundamental change in strategy) -- even starting with a focus on the "customer experience" won't guarantee a sustained change.” Ron is absolutely right and the implications are worth considering. Customer experience” and “customer experience management” are not goals in themselves. They are ways to understand and run a business.

BAI Banking Strategies Article Shows Importance of Managing Complexity

Customer Experience Matrix

Last Thursday’s post on ad hoc analytical systems prompted an interesting set of comments about overcoming product-based organization at banks. As it happens, the BAI’s online Banking Strategies magazine published a related article last November, called Uncovering the Hidden Cost of Complexity.

Experian Buys Hitwise to Track Web Audiences

Customer Experience Matrix

It’s hard to find a short label for Experian , whose business is to gather data about people and companies and then use it for credit reports and marketing. The company’s Marketing Solutions group offers database building, targeting and message delivery for direct mail and electronic channels, as well as syndicated consumer research. Other groups track consumer and business credit, automobile ownership information, and online services for consumers.

Buy 120

Are System Requirements Obsolete? (Probably not, but that should get your attention.)

Customer Experience Matrix

I often joke about how easy it is to take two or three loosely related bits of information and declare them a trend. But there’s also an opposing tendency to think that nothing fundamental ever really changes. This makes it harder to recognize significant developments when they do occur. One of those fundamentals has always been the need to define requirements before building or selecting a system. But I’m beginning to suspect that has changed.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Overcoming the Real Roadblock to Customer-Centric Management

Customer Experience Matrix

A marketer who understands the need for customer-based management told me yesterday that the biggest obstacle to adoption is the intense product orientation of her business. That sounded familiar: I heard exactly the same thing last December at the National Center for Database Marketing in December (see my December 13 post ). Her comments were a useful dose of reality. It’s easy to forget that lack of customer-centric technology and skills are not the main obstacles to customer-based marketing.

Knotice Integrates Digital Channels: Too Much, Too Little, or Just Right?

Customer Experience Matrix

My research into mobile marketing systems generated a conversation last week with Brian Deagan, CEO of Knotice. As I wrote on April 3 , Knotice stands out because it promises to integrate mobile marketing with email, Web and interactive TV campaigns. Brian confirmed that this is their specialty.

More Details on Enpocket

Customer Experience Matrix

I had a brief but enlightening chat last week with Mike Baker, CEO of Enpocket. Mike clarified that Enpocket is as marketing services agency, which means its software is only used for its own services clients. He also said that Enpocket does indeed offer interactive messaging capabilities like voting, polling, surveys, coupons, store finders and such, even though its Web site may not highlight the fact.

SMS 120

Beware Distributed Analytics (You Read It Here First)

Customer Experience Matrix

What might be called the “standard model” of business intelligence systems boils down to this: many operational sources feed data into a central repository which in turn supports analytical, reporting and operational systems. A refinement of the model divides the central repository into a data warehouse structured for analysis and an operational data store used for immediate access.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).