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The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. MORE
If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. and does it successfully, look no further then USA Today. USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments. MORE
i'm looking forward to launching my new podcast, “start with a lead,” this april. our first interactive show will be on lead generation via podcasts. as a lead generation tactic, podcasting is still in its infancy but it's expected to MORE
Personal Learning and Personal Learning Environments As part of the recent discussion on personal learning and personal learning environments, I went back to find my posts on these topics and on personal knowledge management and related. Personal Learning Environments and personal learning environments The future of learning is personal learning PKM and Personal Learning Personal Learning for Learning Professionals - Using Web 2.0 MORE
Here are the rankings for 42 Web 2.0 social tagging sites, according to Alexa. Although Alexa is notorious for its lack of precision, as documented by GigaOM , SEO Book , BloggingStocks and others, it's still useful as a rough guide to website popularity. MORE
Colin Beavan was recently on Colbert to talk about his year without toilet paper. Despite my only recent interest in living a low impact life, to see someone trying for No Impact is a huge challenge. Colbert did rip him fairly well, but Colin did quite well. Especially as Colbert ran 2:30 on a microwave with nothing in it just to waste energy. MORE
I never in my life thought I would be looking towards Fidel Castro for ethical words about economy and renewable resources, but just as he has suprised the world by remaining in power all these years, he has suprised us again by writing a deathbed manifesto on the evils of corn based ethanol. His country may be suffering from the rising price of corn, but we all will be suffering from the negative benefit of corn based biofuels. MORE
FACTS ON JUNK MAIL from the Native Forest Network The average person gets only 1.5 personal letters each week, compared to 10.8 pieces of junk mail. Each person will receive almost 560 pieces of junk mail this year. That's 4.5 million tons of junk mail produced each year! 44% of all junk mail is thrown in the trash, unopened and unread. Approximately 40% of the solid mass that makes up our landfills is paper and paperboard waste. By the year 2010, it is predicted to make up about 48%. MORE
Snipped from Archinect.com, this article shows a brilliant application of harnessing wind energy -- "Average vehicle speeds on the valley highways are approximately 70 mph. Using average annual wind speeds of 10 mph as a baseline, each single wind turbine will produce 9,600KwH of energy, annually (enough to fully power my 700 s.f. apartment). This power production estimate will increase exponentially with an increase in wind turbulence speed. MORE
Scientific American says today that the New York City is The Greenest Place in America. They state that "The state of New York 'uses less energy, on a per capita basis, than any state in America.' The average New Yorker 'generates less than a third of the carbon emissions that the average American does.' And here's why: Yes, it houses 8.2 million citizens and uses an enormous amount of energy to do so. Its electrical load, more than 12,000 megawatts, is as large as all of Massachusetts. MORE
Several thoughts are swirling through my mind just now. Some are actually printable. One is this notion of “on demand” customer analytics, and what it says about the concept of “on demand” software in general. The other is the separation of analytic and execution systems, a fundamental distinction that seems increasingly questionable. MORE
A Web marketer commented to me recently that he thought his firm should focus first on basic “blocking and tackling” before moving on to more sophisticated efforts. When I asked what he considered basic, he said analyses like understanding customer value. He considered the advanced projects to be things like site optimization and multi-variate testing. My initial reaction was that he had it backwards. MORE
Speaking of integrated systems, consider yesterday’s announcement that email marketing provider Responsys has purchased Loyalty Matrix , which offers on-demand marketng analytics. According to the press release, Responsys hopes to become “the only on-demand marketing company capable of helping marketers not only deliver – but predict and deliver – the right messages to each customer, via email, direct mail and mobile.” MORE
For some time now, I’ve been touting lifetime value as the magic cure-all for customer management programs. I still believe LTV is the essential foundation but recognize that product-oriented measurement will not simply vanish once LTV appears. As long products are what people purchase, companies will need product managers to nurture them and will create product-level profit statements to judge their performance. MORE
My research into mobile marketing systems generated a conversation last week with Brian Deagan, CEO of Knotice. As I wrote on April 3 , Knotice stands out because it promises to integrate mobile marketing with email, Web and interactive TV campaigns. Brian confirmed that this is their specialty. MORE
It’s hard to find a short label for Experian , whose business is to gather data about people and companies and then use it for credit reports and marketing. The company’s Marketing Solutions group offers database building, targeting and message delivery for direct mail and electronic channels, as well as syndicated consumer research. Other groups track consumer and business credit, automobile ownership information, and online services for consumers. MORE
Last Thursday’s post on ad hoc analytical systems prompted an interesting set of comments about overcoming product-based organization at banks. As it happens, the BAI’s online Banking Strategies magazine published a related article last November, called Uncovering the Hidden Cost of Complexity. MORE
Ron Shevlin’s comment on yesterday’s post concludes that “without more disruptive changes (re-org and fundamental change in strategy) -- even starting with a focus on the "customer experience" won't guarantee a sustained change.” Ron is absolutely right and the implications are worth considering. Customer experience” and “customer experience management” are not goals in themselves. They are ways to understand and run a business. MORE
I had a brief but enlightening chat last week with Mike Baker, CEO of Enpocket. Mike clarified that Enpocket is as marketing services agency, which means its software is only used for its own services clients. He also said that Enpocket does indeed offer interactive messaging capabilities like voting, polling, surveys, coupons, store finders and such, even though its Web site may not highlight the fact. MORE
A marketer who understands the need for customer-based management told me yesterday that the biggest obstacle to adoption is the intense product orientation of her business. That sounded familiar: I heard exactly the same thing last December at the National Center for Database Marketing in December (see my December 13 post ). Her comments were a useful dose of reality. It’s easy to forget that lack of customer-centric technology and skills are not the main obstacles to customer-based marketing. MORE
I often joke about how easy it is to take two or three loosely related bits of information and declare them a trend. But there’s also an opposing tendency to think that nothing fundamental ever really changes. This makes it harder to recognize significant developments when they do occur. One of those fundamentals has always been the need to define requirements before building or selecting a system. But I’m beginning to suspect that has changed. MORE
as i've written before, i'm a big proponent of using closed loop feedback to improve marketing and lead generation roi. i came across a recent report by aberdeen group entitled, "creating a customer-centric marketing organization," that MORE
CEOs continue to demand better ROI measurement and accountability from marketers. As a result there's been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a MORE
did you know that podcasting can help you generate more leads and nurture future customers? research shows that podcasts do impact b2b purchase decisions. buyers want to know you understand them and that you're relevant to their MORE
when it comes to lead generation, the dating analogy is nothing new. but i liked what tom myer at the tdog.blog said on the topic of lead nurturing in his post, "if you don't remember me on the second date, why should we go on a third MORE
Many large enterprises are now monitoring and listening to online conversations about their brand. In this podcast you will learn what firms like Sony and Wal-Mart are hearing and discovering in the process MORE
B2B Lead Generation
APRIL 18, 2007
CEOs continue to demand better ROI measurement and accountability from marketers. As a result there's been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a
Smashmouth Marketing
APRIL 30, 2007
Snipped from Archinect.com, this article shows a brilliant application of harnessing wind energy -- "Average vehicle speeds on the valley highways are approximately 70 mph. Using average annual wind speeds of 10 mph as a baseline, each single wind turbine will produce 9,600KwH of energy, annually (enough to fully power my 700 s.f. apartment). This power production estimate will increase exponentially with an increase in wind turbulence speed.
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Buzz Marketing for Technology
APRIL 17, 2007
Personal Learning and Personal Learning Environments As part of the recent discussion on personal learning and personal learning environments, I went back to find my posts on these topics and on personal knowledge management and related. Personal Learning Environments and personal learning environments The future of learning is personal learning PKM and Personal Learning Personal Learning for Learning Professionals - Using Web 2.0
Anything Goes Marketing
APRIL 23, 2007
If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. and does it successfully, look no further then USA Today. USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Customer Experience Matrix
APRIL 30, 2007
For some time now, I’ve been touting lifetime value as the magic cure-all for customer management programs. I still believe LTV is the essential foundation but recognize that product-oriented measurement will not simply vanish once LTV appears. As long products are what people purchase, companies will need product managers to nurture them and will create product-level profit statements to judge their performance.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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B2B Lead Generation
APRIL 24, 2007
when it comes to lead generation, the dating analogy is nothing new. but i liked what tom myer at the tdog.blog said on the topic of lead nurturing in his post, "if you don't remember me on the second date, why should we go on a third
Smashmouth Marketing
APRIL 11, 2007
Scientific American says today that the New York City is The Greenest Place in America. They state that "The state of New York 'uses less energy, on a per capita basis, than any state in America.' The average New Yorker 'generates less than a third of the carbon emissions that the average American does.' And here's why: Yes, it houses 8.2 million citizens and uses an enormous amount of energy to do so. Its electrical load, more than 12,000 megawatts, is as large as all of Massachusetts.
Buzz Marketing for Technology
APRIL 25, 2007
Many large enterprises are now monitoring and listening to online conversations about their brand. In this podcast you will learn what firms like Sony and Wal-Mart are hearing and discovering in the process
WebMarketCentral
APRIL 29, 2007
Here are the rankings for 42 Web 2.0 social tagging sites, according to Alexa. Although Alexa is notorious for its lack of precision, as documented by GigaOM , SEO Book , BloggingStocks and others, it's still useful as a rough guide to website popularity.
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Customer Experience Matrix
APRIL 27, 2007
Several thoughts are swirling through my mind just now. Some are actually printable. One is this notion of “on demand” customer analytics, and what it says about the concept of “on demand” software in general. The other is the separation of analytic and execution systems, a fundamental distinction that seems increasingly questionable.
B2B Lead Generation
APRIL 19, 2007
did you know that podcasting can help you generate more leads and nurture future customers? research shows that podcasts do impact b2b purchase decisions. buyers want to know you understand them and that you're relevant to their
B2B Lead Generation
APRIL 12, 2007
as i've written before, i'm a big proponent of using closed loop feedback to improve marketing and lead generation roi. i came across a recent report by aberdeen group entitled, "creating a customer-centric marketing organization," that
B2B Lead Generation
APRIL 5, 2007
i'm looking forward to launching my new podcast, “start with a lead,” this april. our first interactive show will be on lead generation via podcasts. as a lead generation tactic, podcasting is still in its infancy but it's expected to
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
Smashmouth Marketing
APRIL 10, 2007
Colin Beavan was recently on Colbert to talk about his year without toilet paper. Despite my only recent interest in living a low impact life, to see someone trying for No Impact is a huge challenge. Colbert did rip him fairly well, but Colin did quite well. Especially as Colbert ran 2:30 on a microwave with nothing in it just to waste energy.
Smashmouth Marketing
APRIL 8, 2007
I never in my life thought I would be looking towards Fidel Castro for ethical words about economy and renewable resources, but just as he has suprised the world by remaining in power all these years, he has suprised us again by writing a deathbed manifesto on the evils of corn based ethanol. His country may be suffering from the rising price of corn, but we all will be suffering from the negative benefit of corn based biofuels.
Smashmouth Marketing
APRIL 3, 2007
FACTS ON JUNK MAIL from the Native Forest Network The average person gets only 1.5 personal letters each week, compared to 10.8 pieces of junk mail. Each person will receive almost 560 pieces of junk mail this year. That's 4.5 million tons of junk mail produced each year! 44% of all junk mail is thrown in the trash, unopened and unread. Approximately 40% of the solid mass that makes up our landfills is paper and paperboard waste. By the year 2010, it is predicted to make up about 48%.
Customer Experience Matrix
APRIL 26, 2007
Speaking of integrated systems, consider yesterday’s announcement that email marketing provider Responsys has purchased Loyalty Matrix , which offers on-demand marketng analytics. According to the press release, Responsys hopes to become “the only on-demand marketing company capable of helping marketers not only deliver – but predict and deliver – the right messages to each customer, via email, direct mail and mobile.”
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Customer Experience Matrix
APRIL 25, 2007
A Web marketer commented to me recently that he thought his firm should focus first on basic “blocking and tackling” before moving on to more sophisticated efforts. When I asked what he considered basic, he said analyses like understanding customer value. He considered the advanced projects to be things like site optimization and multi-variate testing. My initial reaction was that he had it backwards.
Customer Experience Matrix
APRIL 24, 2007
Ron Shevlin’s comment on yesterday’s post concludes that “without more disruptive changes (re-org and fundamental change in strategy) -- even starting with a focus on the "customer experience" won't guarantee a sustained change.” Ron is absolutely right and the implications are worth considering. Customer experience” and “customer experience management” are not goals in themselves. They are ways to understand and run a business.
Customer Experience Matrix
APRIL 23, 2007
Last Thursday’s post on ad hoc analytical systems prompted an interesting set of comments about overcoming product-based organization at banks. As it happens, the BAI’s online Banking Strategies magazine published a related article last November, called Uncovering the Hidden Cost of Complexity.
Customer Experience Matrix
APRIL 20, 2007
It’s hard to find a short label for Experian , whose business is to gather data about people and companies and then use it for credit reports and marketing. The company’s Marketing Solutions group offers database building, targeting and message delivery for direct mail and electronic channels, as well as syndicated consumer research. Other groups track consumer and business credit, automobile ownership information, and online services for consumers.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Customer Experience Matrix
APRIL 19, 2007
I often joke about how easy it is to take two or three loosely related bits of information and declare them a trend. But there’s also an opposing tendency to think that nothing fundamental ever really changes. This makes it harder to recognize significant developments when they do occur. One of those fundamentals has always been the need to define requirements before building or selecting a system. But I’m beginning to suspect that has changed.
Customer Experience Matrix
APRIL 18, 2007
A marketer who understands the need for customer-based management told me yesterday that the biggest obstacle to adoption is the intense product orientation of her business. That sounded familiar: I heard exactly the same thing last December at the National Center for Database Marketing in December (see my December 13 post ). Her comments were a useful dose of reality. It’s easy to forget that lack of customer-centric technology and skills are not the main obstacles to customer-based marketing.
Customer Experience Matrix
APRIL 17, 2007
My research into mobile marketing systems generated a conversation last week with Brian Deagan, CEO of Knotice. As I wrote on April 3 , Knotice stands out because it promises to integrate mobile marketing with email, Web and interactive TV campaigns. Brian confirmed that this is their specialty.
Customer Experience Matrix
APRIL 16, 2007
I had a brief but enlightening chat last week with Mike Baker, CEO of Enpocket. Mike clarified that Enpocket is as marketing services agency, which means its software is only used for its own services clients. He also said that Enpocket does indeed offer interactive messaging capabilities like voting, polling, surveys, coupons, store finders and such, even though its Web site may not highlight the fact.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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