Can LTV Really Replace Product-Based Metrics?
Customer Experience Matrix
APRIL 30, 2007
For some time now, I’ve been touting lifetime value as the magic cure-all for customer management programs. I still believe LTV is the essential foundation but recognize that product-oriented measurement will not simply vanish once LTV appears. As long products are what people purchase, companies will need product managers to nurture them and will create product-level profit statements to judge their performance.
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