Fri.Jun 02, 2023

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4 Technical SEO Tips For Multilingual Websites via @sejournal, @sergebezborodov

Search Engine Journal

Read this blog for tips and techniques to improve the technical SEO structure of multilingual websites. The post 4 Technical SEO Tips For Multilingual Websites appeared first on Search Engine Journal.

SEO 114
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Salesforce summer 2023 release: The business executive’s guide

Martech

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a bunch of time that none of us have? Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce.

Business 115
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5 Ways To Build Life Long Customers

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. Customers who feel a sense of confidence and reliability with a company are more likely to continue doing business with them, provide positive referrals, and become brand advocates.

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The pitfalls and practical realities of using generative AI in your analytics workflow

Martech

We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology for innovative marketing. We quickly delved into the potential of ChatGPT , the most buzzworthy large language model-based chatbot on the block. Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Snapchat My AI Snaps: Send Photos And Receive AI-Generated Images via @sejournal, @kristileilani

Search Engine Journal

Everything you need to know about Snapchat My AI Snaps: how to send photos to My AI, receive AI-generated images, and explore potential advertising opportunities. The post Snapchat My AI Snaps: Send Photos And Receive AI-Generated Images appeared first on Search Engine Journal.

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Is Content The King In Modern SEO? via @sejournal, @lorenbaker

Search Engine Journal

In this on-demand webinar, Meza shares what it takes to form an effective content strategy while keeping up with modern times. Watch now. The post Is Content The King In Modern SEO? appeared first on Search Engine Journal.

SEO 93
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How to Repurpose Social Media Content for Email

SendGrid

Learn the top ways you can repurpose social media content for your email marketing program to juice your content for all it's worth. The post How to Repurpose Social Media Content for Email appeared first on SendGrid.

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The Best Ways To Drive Traffic To Your Construction Company’s Website

Navigate the Channel

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it.

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Best Project Management Tools for Freelancers

The Daily Egg

As a freelancer, keeping your work organized and on track is crucial to sustainable success. Despite that, most project management tools aren’t. The post Best Project Management Tools for Freelancers appeared first on The Daily Egg.

Tools 70
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Advantages and Disadvantages of Outsourcing SDR Services

Only B2B

Sales Development Representatives (SDRs) have undoubtedly emerged as a powerful force in the market in recent years. With the rise of new SDR services, many businesses have eagerly embraced this trend to maximize their sales potential. However, it is crucial to carefully assess whether this approach is the right fit for your specific business needs.

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Are You Ranking in These Alternative Search Engines?

ClearVoice

When you think about a search engine, what comes to mind? Probably Google. Google is the world’s most popular search engine and the most popular website. So much so that in 2006 “Google” was officially recognized as a verb. Google also owns the second-largest search engine, YouTube. Powerful, for sure. But did you know there are alternatives to Google that you could be taking advantage of with your SEO?

Privacy 64
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5 Ways To Build Life Long Customers

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. Customers who feel a sense of confidence and reliability with a company are more likely to continue doing business with them, provide positive referrals, and become brand advocates.

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Everything You Need To Know About Google Maps Marketing

Alejandro Rioja

It is essential to your business’s long-term viability to ensure that it appears in Google Maps. Businesses that lack an online presence often deter potential customers. Luckily, Google Maps marketing is one of the simplest and quickest ways to get on the web.

Google 52
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Pros & Cons of Using Indian Link Building Services

seo.co

If you’re looking for a way to improve your website’s ranking in Google, then it might be worth considering an Indian link building service. For many small businesses and websites, the cost of hiring a U.S.-based SEO company is too expensive, so they often go with cheaper alternatives like these services. However, are there any risks associated with using Indian link building services ?

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Unlocking Sales Potential: Mastering Upsell and Cross-Sell Strategies on Shopify

Huptech Web

Table Of Contents Introduction What is Upselling on Shopify? What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Shopify Upsell and Cross-Sell Best Practices Top Shopify Apps for Upsell and Cross-Sell Frequently Asked Questions (FAQs) Conclusion Introduction In the ever-evolving world of e-commerce, businesses continuously search for innovative methods to enhance their sales and customer engagement.

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Driven by Data: RebelMouse’s GA4 Looker Studio Dashboards

RebelMouse

RebelMouse offers unique, customizable GA4 dashboards through Google Looker Studio that provide key insights into the metrics that matter most to publishers. We give our clients the ability to quickly understand the performance of their sites so that they can then make important decisions on the fly. Here's what you get from the standard setup: General Site Performance Content Performance Primary Sections, Authors, and Primary Tag Audience & Demographics Loyalty Performance Google Search Con

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Coaching ChatGPT: Pragmatic AI for B2B Marketers

Drew Neisser

B2B marketers: This is the ChatGPT episode you’ve been waiting for. Get ready to save 5 hours a week and increase productivity with Nicole Leffer , your go-to AI consultant. Nicole joined a recent Bonus Huddle to share a myriad of pragmatic ways marketing teams can leverage generative AI, like training it to use your brand voice, transforming webinars into blog posts, and prompt crafting.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Season 2: Episode 20 – You Want To Hire Your First Senior Marketing Person

Square 2 Marketing

This show was released on May 25, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we sat down with Jessica Lipson, Senior Director of People and Culture at Square 2, to talk about taking the big step to hire your first senior marketing person.

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Unleashing the Power of Marketplaces: Building and Marketing Your Marketplace App

Valasys

In today’s digital era, marketplaces have become the go-to hotspots for buying and selling an extensive array of products and services. From titans of e-commerce like Amazon and eBay to specialized platforms like Airbnb and Uber, marketplaces have completely revolutionized the way we conduct transactions and connect with businesses and individuals.

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The Surefire Way to Engage Your PR Audience: A Strong Opening

Bluetext

If you’re starting off your press releases and pitches with boilerplate language, you might as well crumple them up, toss them in a garbage can, and set them on fire. Alright, that may be slightly overdramatic. But it got you to keep reading the next few sentences, didn’t it? Attention is an increasingly precious resource in this age of constant stimulation, so grabbing hold of it and keeping it is paramount for any PR professional trying to get a message out into the world.

PR 26
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Decreased Website Traffic: Is Google Sending You Fewer Clicks?

Single Grain

Have you noticed a decrease in your website traffic? Is Google sending fewer clicks to websites? Or are webmasters just looking to blame someone for a drop in traffic? Google’s role in digital marketing is unquestionable. It’s the largest search engine in the world and the go-to source for people seeking information. And marketers have become uber-reliant on this platform for the majority of their web traffic.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 CRMs That Now Offer AI (and How to Make the Most of Them)

Hubspot

It’s no wonder that CRMs offer artificial intelligence (AI) when you consider how much easier AI makes a lot of customer-related tasks. AI’s unparalleled ability to analyze data, make predictions, and automate tasks has transformed traditional workflows. Additionally, AI makes finding your way around a CRM system effortless. You can save time, access data faster, and reduce the need for lengthy onboarding and training.

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How to Combine Content + SEO So Self-Serve Buyers Choose You

Directive Agency

Today, we’re in the era of the self-serve buyer. In fact, virtually 100% of buyers want to self-serve part or all of the buying process. Therefore, to become your buyer’s vendor of choice, you need to develop content assets and touchpoints that will guide their decision-making process toward your business. In other words, before making content that showcases how your product or service can serve your ICP, you need to focus on what jobs they need your content to do to guide them in their decision

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Podcast Advertising in 2023: What’s Next?

Single Grain

As Albert Einstein once wrote: “People like us who believe in physics know that the distinction between past, present and future is only a stubbornly persistent illusion.” So what is the future of podcast advertising? Or are we already in it? In 2020, Spotify made substantial investments in the podcast industry, acquiring leading podcasting platforms and personalities, most notably Joe Rogan and Luminary.

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How to Combine Content + SEO So Self-Serve Buyers Choose You

Directive Agency

Today, we’re in the era of the self-serve buyer. In fact, virtually 100% of buyers want to self-serve part or all of the buying process. Therefore, to become your buyer’s vendor of choice, you need to develop content assets and touchpoints that will guide their decision-making process toward your business. In other words, before making content that showcases how your product or service can serve your ICP, you need to focus on what jobs they need your content to do to guide them in their decision

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Sana Commerce Cloud vs. BigCommerce: B2B e-commerce platform comparison

Sana Commerce

Finding the right B2B e-commerce platform for your business can be complex and challenging – there are so many solutions available that offer similar functionalities. Make sure your business finds the right e-commerce platform to meet your business’s unique needs by taking the time to research and compare different solutions. This blog will guide you through the key differences that set Sana Commerce Cloud apart from BigCommerce, one of its main competitors.