Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”.

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch?

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

AUGUST 4, 2020

As the impact of the COVID-19 pandemic continues to be felt, new research suggests that B2B marketers in the exhibition space have needed to make numerous adjustments to their strategies. The Center for Exhibition Industry Research (CEIR) recently released the results of a survey detailing how COVID-19 is impacting B2B exhibition marketers. Statistics showed that as of April, 62% of marketers have been forced to cancel at least one B2B exhibition, and this percentage jumped to 73% in June. 41% o

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

ANNUITAS

AUGUST 4, 2020

Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. The Insight Phase. The starting point in developing a Strategic Demand Marketing Plan is what we refer to at ANNUITAS as ‘context analysis.’ Specifically, developing the insights that are needed to understand the customer journey and shape our go-to-ma

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

Industrial Marketing Today

AUGUST 4, 2020

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?” still exists, new research findings show a myriad of other challenges. Some of these may. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [

Content Marketing 144

Content Marketing Content Marketing Research 144

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign. We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

AUGUST 4, 2020

People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading → The post Write Smarter and Faster With Tips From These Top 5 Posts appeared first on Content Marketing Institute.

Tips 145

Tips Content Marketing Content Paid Search Agency 145

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. I take that back…it’s super exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! That, my friends, is a whole new level of thrilling. But what exactly does going viral even mean?

Viral Marketing 136

Viral Marketing Linkedin Ideal Customer Profiles Social Media 136

Biznology

AUGUST 4, 2020

Effective leadership development has traditionally depended on a high degree of interactivity and business application. For example, demonstrating how effective leadership behavior has a direct impact on the company’s financial performance is critical. With the new distributed learning requirement due to the coronavirus pandemic, many training managers are concerned this connection will be lost or greatly reduced.

Lead Ranking 104

Lead Ranking Work Management Marketing Management Lead Scoring 104

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Smarte

AUGUST 4, 2020

Even if CRM data is up-to-date and accurate, it’s still just data. It provides marketers with as much information about a customer as possible, but doesn’t reach conclusions. Marketers need to use this information to uncover their own insights to effectively reach consumers at the right time, through the right channel, and with the right […]. The post The Complete Guide to Build an Effective Database for ABM appeared first on SMARTe Inc.

Account Based Marketing 98

Account Based Marketing ABM Effectiveness Ad Building 98

Smartyads

AUGUST 4, 2020

Brand awareness KPI should be on every marketer’s agenda in 2020. Why? Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding. Brand awareness is a top of the mind concern because most consumers will buy from.

Brand Identity 98

Brand Identity Branding Optimization Campaigns 98

SmartBug Media

AUGUST 4, 2020

Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Five! Sounds too good to be true, right? Fortunately for businesses in all industries, it’s not. Online reviews from your happy customers do much more than just build trust with prospects— they are also powerful tools that can directly impact your bottom line.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. These ideas aim to create some sense of the collective belonging people used to feel, long before our now-record isolation and loneliness.

Communities 101

Communities Brand Identity Branding Google 101

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Heinz Marketing

AUGUST 4, 2020

By Sheena McKinney , Executive Assistant and Operations Specialist at Heinz Marketing. I recently had the privilege of joining Jim Obermayer on his “Behind the Mic” podcast on Funnel Radio part of the Funnel Media Group. Funnel Radio is the streaming digital internet radio channel that publishes live radio programs and follow-on podcasts for at-work listeners.

Work Management 94

Work Management Tips Digital Marketing Funnels Top of Funnel 94

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. These ideas aim to create some sense of the collective belonging people used to feel, long before our now-record isolation and loneliness.

Communities 99

Communities Brand Identity Branding Google 99

BOP Design

AUGUST 4, 2020

The new reality of working from home long-term means continuing to use video as a way to communicate with clients, potential prospects, and employees. Google recently announced that it will be keeping their employees home until at least July of 2021. And Kate Lister, President of Global Workplace Analytics estimates that 25-30% of the workforce will be working-from-home multiple days a week by the end of 2021.

Conference 86

Conference Webinar Metrics Marketing Agencies 2 Video Marketing 86

Brightedge

AUGUST 4, 2020

4 min read Knowing which KPIs – or key performance indicators – for SEO are the most important to track is crucial to the success of your organic strategy and can help guide future content creation. Today, 53.3% of online traffic comes from organic searches. Not only does this mean that SEO is more important now than it ever has been before, but it also means keeping track of your SEO metrics and KPIs is even more relevant today.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

AUGUST 4, 2020

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. Now, though, everything is content. When everything happens virtually, on social platforms or video chat, it can all be recorded at the click of a button and repurposed for later uses.

Content 88

Content Sample Class Storytelling 88

DivvyHQ

AUGUST 4, 2020

Have you incorporated native advertising within your content marketing strategy? Considering it's one of the only forms of advertising that actually generates positive ROI, here's a quick guide to help you navigate the native advertising waters.

Advertisements 85

Advertisements Advertising Marketing & Strategy Marketing Strategy 85

Televerde

AUGUST 4, 2020

If you’ve been around the B2B block for a while, you know that mergers and acquisitions bring a lot of stress and challenges. Specifically, maintaining business continuity while going through an acquisition is always difficult. CA Technologies was acquired by Broadcom in November 2018. After the acquisition was finalized, CA Technologies had six months to complete the transition.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Advertising Channels Acquisitions 84

Hubspot

AUGUST 4, 2020

Let's say you're buying a new phone. You probably also have to buy a screen protector and case. But, never fear — The phone store has an array of both from different companies. They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. This offer takes advantage of products you'd already need to invest in when buying a phone, and uses that to entice you into purchasing.

Bundling 92

Bundling Planning Work Management Paid Search Agency 92

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Velocity Partners

AUGUST 4, 2020

There's a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).

SEO 101

SEO Content Marketing Content Marketing 101

MarketMuse

AUGUST 4, 2020

What factors contribute most to ranking position? You can't influence all of them, but there are some that will help you move the needle. The post What I learned from Overseeing Large Semantic SEO Data Studies for Neil Patel and Brian Dean appeared first on MarketMuse.

Studies 73

Studies SEO Positioning Content 73

Hubspot

AUGUST 4, 2020

Let's run through a hypothetical scenario. Say your company is in a bit of a tough spot. Your product or service isn't moving with the oomph you'd like it to. Sales are sort of stagnant, and as far as you can tell, consumer interest in your brand is waning. You realize your business needs a shot of life. So, what can you do? Well, you could try something drastic.

Pricing 78

Pricing Price Promotion Budget Programs 78