Tue.Aug 04, 2020

What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea.

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?”

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10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar.

Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to combine SEO and web design to create more effective pages for your persona and search engines

RockContent

The importance of SEO web design is that when we invest in a website’s development, we want it to be very presentable, with pleasant visual elements, in addition to offering functional, simple, and intuitive navigation. This is all part of the concern for offering a good user experience.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers?

How to Measure the Success of Lead Generation

Zoominfo

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric?

Learn how to create a newsletter in WordPress to engage with your audience

RockContent

Knowing how to create a newsletter in WordPress is one of those types of technical knowledge essential for those who work in Digital Marketing or have their own blog.

How to Measure the Success of Lead Generation

Zoominfo

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

COVID-19 Forcing B2B Marketers to Cancel More Exhibitions, Shift to Virtual Events

KoMarketing Associates

As the impact of the COVID-19 pandemic continues to be felt, new research suggests that B2B marketers in the exhibition space have needed to make numerous adjustments to their strategies.

Write Smarter and Faster With Tips From These Top 5 Posts

Content Marketing Institute

People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site.

5 Ideas to Keep Leadership Development Hands-on, Applied and Engaging

Biznology

Effective leadership development has traditionally depended on a high degree of interactivity and business application. For example, demonstrating how effective leadership behavior has a direct impact on the company’s financial performance is critical.

The Anatomy of a Strategic Demand Marketing Plan – Part 2: The Insight Phase

ANNUITAS

Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. The Insight Phase.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. I take that back…it’s super exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral!

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How to Create Highly Watchable Silent Videos for Social Media

Hootsuite

It’s late at night. You’re scrolling through your Instagram feed when an interesting video appears. Maybe your significant other is fast asleep next to you. Maybe your dorm roommate is snoring away across the room. Either way, you don’t want to disturb them.

Find out the eight best practices to optimize conversions on your blog!

RockContent

Optimizing blog conversion rates is one of the main Content Marketing goals. However, you can’t get to that unless you unify and align your strategy with the best practices. . There are different types of conversion, and each business needs a specific one at a given moment.

How to Use Native Advertising as a Part of Your Content Marketing Strategy

DivvyHQ

Have you incorporated native advertising within your content marketing strategy? Considering it's one of the only forms of advertising that actually generates positive ROI, here's a quick guide to help you navigate the native advertising waters.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Make Your B2B Webinar or Video Conference Look More Professional

BOP Design

The new reality of working from home long-term means continuing to use video as a way to communicate with clients, potential prospects, and employees. Google recently announced that it will be keeping their employees home until at least July of 2021.

Part 3: The Tools You Need to Scale Your Email Program

Litmus

Without your email marketing tools, all of your ideas would remain just that—ideas. Platforms like your ESP, design program, code editor, and more help you accomplish your work, and the right integrations can streamline your production cycle. .

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How to Build a Review Acquisition Strategy

SmartBug Media

Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Sounds too good to be true, right? Fortunately for businesses in all industries, it’s not.

The Relationship Between Content Marketing and SEO? It’s Complicated.

Velocity Partners

There's a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Tips for Managing Podcasts – A Behind the Scenes Look

Heinz Marketing

By Sheena McKinney , Executive Assistant and Operations Specialist at Heinz Marketing. I recently had the privilege of joining Jim Obermayer on his “Behind the Mic” podcast on Funnel Radio part of the Funnel Media Group.

Why Monitoring Marketing ROI Post-Pandemic is Critically Important

QuanticMind

How is the marketing landscape going to look after COVID-19? Should businesses go back to following the same strategies that worked for them in the past, or have we entered into whole new territory? Realistically, both of those assessments are correct.

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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

You probably already have a Pinterest account, and might even be using it for business purposes — but getting verified can help you ensure you’re getting the most out of it!

Broadcom: Supporting Channel Partners Through Challenging Times

Televerde

If you’ve been around the B2B block for a while, you know that mergers and acquisitions bring a lot of stress and challenges. Specifically, maintaining business continuity while going through an acquisition is always difficult. CA Technologies was acquired by Broadcom in November 2018.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.