Tue.Aug 04, 2020

What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”.

The 10 Best Webinar and Webcasting Tools


With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique?

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10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can help you in your branding, let's look at exactly what is personal branding and how you can benefit from having your own personal brand. What is Personal Branding and Why You Need One.

Top 4 Enterprise Email Marketing Software [With Pricing & Features]


There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc. Yes, it can be overwhelming.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?” still exists, new research findings show a myriad of other challenges. Some of these may. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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How to combine SEO and web design to create more effective pages for your persona and search engines


The importance of SEO web design is that when we invest in a website’s development, we want it to be very presentable, with pleasant visual elements, in addition to offering functional, simple, and intuitive navigation. This is all part of the concern for offering a good user experience. However, can we reconcile this approach with SEO techniques ? Although there are several challenges when combining SEO and web design, this is a very viable mixture.

COVID-19 Forcing B2B Marketers to Cancel More Exhibitions, Shift to Virtual Events

KoMarketing Associates

As the impact of the COVID-19 pandemic continues to be felt, new research suggests that B2B marketers in the exhibition space have needed to make numerous adjustments to their strategies. The Center for Exhibition Industry Research (CEIR) recently released the results of a survey detailing how COVID-19 is impacting B2B exhibition marketers. Statistics showed that as of April, 62% of marketers have been forced to cancel at least one B2B exhibition, and this percentage jumped to 73% in June.

Learn how to create a newsletter in WordPress to engage with your audience


Knowing how to create a newsletter in WordPress is one of those types of technical knowledge essential for those who work in Digital Marketing or have their own blog. Usually, our focus when creating a digital strategy is in the quality of the content, SEO techniques, and social media management , which makes us forget technical points that matter when it comes to WordPress. In this article, we will teach all you must know to get your newsletter working and start reaping the best results.

5 Ideas to Keep Leadership Development Hands-on, Applied and Engaging


Effective leadership development has traditionally depended on a high degree of interactivity and business application. For example, demonstrating how effective leadership behavior has a direct impact on the company’s financial performance is critical. With the new distributed learning requirement due to the coronavirus pandemic, many training managers are concerned this connection will be lost or greatly reduced. With a little bit of technology and creativity, however, it doesn’t have to be.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Write Smarter and Faster With Tips From These Top 5 Posts

Content Marketing Institute

People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading → The post Write Smarter and Faster With Tips From These Top 5 Posts appeared first on Content Marketing Institute. Company News

The Anatomy of a Strategic Demand Marketing Plan – Part 2: The Insight Phase


Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. The Insight Phase. The starting point in developing a Strategic Demand Marketing Plan is what we refer to at ANNUITAS as ‘context analysis.’

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Find out the eight best practices to optimize conversions on your blog!


Optimizing blog conversion rates is one of the main Content Marketing goals. However, you can’t get to that unless you unify and align your strategy with the best practices. . There are different types of conversion, and each business needs a specific one at a given moment. That is part of a strategy in a particular context, and in this case, optimization is vital. Those are the practices that make it possible to have your reader take some relevant action.

How to Create Highly Watchable Silent Videos for Social Media


It’s late at night. You’re scrolling through your Instagram feed when an interesting video appears. Maybe your significant other is fast asleep next to you. Maybe your dorm roommate is snoring away across the room. Either way, you don’t want to disturb them. You have two options: Get up and try to find your headphones in the dark. Watch the video on silent and hope it’s still good. Let’s be honest: You’re not getting up.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Use Native Advertising as a Part of Your Content Marketing Strategy


Have you incorporated native advertising within your content marketing strategy? Considering it's one of the only forms of advertising that actually generates positive ROI, here's a quick guide to help you navigate the native advertising waters.

How to Make Your B2B Webinar or Video Conference Look More Professional

BOP Design

The new reality of working from home long-term means continuing to use video as a way to communicate with clients, potential prospects, and employees. Google recently announced that it will be keeping their employees home until at least July of 2021. And Kate Lister, President of Global Workplace Analytics estimates that 25-30% of the workforce will be working-from-home multiple days a week by the end of 2021.

The Day My LinkedIn Post Went Viral Because of Employee Advocacy


Let’s face it, finding out you went viral on LinkedIn is exciting. I take that back…it’s super exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! That, my friends, is a whole new level of thrilling. But what exactly does going viral even mean? If you see the same Oktopost post in your newsfeed 10 times, does that mean it went viral?

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Tips for Managing Podcasts – A Behind the Scenes Look

Heinz Marketing

By Sheena McKinney , Executive Assistant and Operations Specialist at Heinz Marketing. I recently had the privilege of joining Jim Obermayer on his “Behind the Mic” podcast on Funnel Radio part of the Funnel Media Group. Funnel Radio is the streaming digital internet radio channel that publishes live radio programs and follow-on podcasts for at-work listeners. Listen live during broadcast times each Thursday or catch replays on your device through iTunes, Stitcher.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Part 3: The Tools You Need to Scale Your Email Program


Without your email marketing tools, all of your ideas would remain just that—ideas. Platforms like your ESP, design program, code editor, and more help you accomplish your work, and the right integrations can streamline your production cycle. . As your email program grows and evolves, you’ll likely need to bring in supplementary marketing tools, or even add another ESP. So how do you choose the tools that help you scale your email program?

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How to Build a Review Acquisition Strategy

SmartBug Media

Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Sounds too good to be true, right? Fortunately for businesses in all industries, it’s not. Online reviews from your happy customers do much more than just build trust with prospects— they are also powerful tools that can directly impact your bottom line. Consumers today live on the internet.

Why Monitoring Marketing ROI Post-Pandemic is Critically Important


How is the marketing landscape going to look after COVID-19? Should businesses go back to following the same strategies that worked for them in the past, or have we entered into whole new territory? Realistically, both of those assessments are correct. Following marketing best practices is still important, yet much has changed about what businesses should prioritize and focus on.

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Broadcom: Supporting Channel Partners Through Challenging Times


If you’ve been around the B2B block for a while, you know that mergers and acquisitions bring a lot of stress and challenges. Specifically, maintaining business continuity while going through an acquisition is always difficult. CA Technologies was acquired by Broadcom in November 2018. After the acquisition was finalized, CA Technologies had six months to complete the transition.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The ROI of Leadership Transparency in Difficult Times


Mike Couch, Couch & Associates. From consulting to a startup role at Eloqua marketing automation, an IPO experience, and a sale to Oracle — Mike Couch has seen it all. Now Managing Partner and CEO at Couch & Associates , his expertise in marketing technology and the CRM space is highly sought by companies wanting to make more data-driven decisions. He recently shared ideas for how sales and marketing teams can find new growth during these uncertain times.

The Seismic & Gong Integration is now LIVE!


Seismic is the industry leading marketing and sales enablement solution empowering go-to-market teams to deliver more engaging buyer experiences that drive growth. Through our latest integration with Gong, sales calls can be matched with contextual Workspace folders for opportunities or accounts. Through our integration, calls and storytelling materials can be found in one place, associated with CRM, and easily accessible directly within Seismic.

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too


Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. These ideas aim to create some sense of the collective belonging people used to feel, long before our now-record isolation and loneliness.

How Landing Pages Impact Quality Score on Every Ad Platform


In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign. We still have very little insight into how Google Ads, Microsoft Advertising (formerly Bing Ads), and the social media advertising platforms calculate and use Quality Score.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.