Tue.Apr 03, 2012

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. People get into a mindset that these things have to be done and there is no other way.

The Cost of Bad Content

Marketing Insider Group

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! (I’d I’d love to know what the “other 10%” are doing?). But does anyone have a handle on the costs?

Cost 135

Trending Sources

Selfless Giving and Selfish Companies: A Social Media Conundrum

Digital B2B Marketing

Gifts. When we receive them, we feel special. When we receive them from people we don’t expect them from, they are a wonderful surprise and make a far larger impression. Gifts are special in part because they represent an investment of time or money someone did not need to make.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

The measurability of the web can be a double-edged sword. On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Optimizing your Videos for Search Engines

EMagine B2B Blog

In a recent article, a staggering statement has been made. YouTube is the second largest search engine on the internet. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these [.]. Online Marketing Search Engine Marketing Social Media YouTube

What is a business rebrand worth and why rebrand

Tomorrow People

A business rebrand – what’s it worth? The business rebrand is about a great deal more than making your business look good. It’s about making your bottom line look good, too. So what is it that makes a company rebrand such a valuable proposition for your business? Compete more.

Why Your Competitor’s High Google Ranking May be a Good Thing

Modern Marketing

by Jesse Noyes | Tweet this It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. But a recent study on sponsored search suggests the opposite might be true; that competing high-ranking organic search results may actually boost the performance of your paid search ads.

The Sales Game Has Changed: Here's How to Adapt

Hubspot

This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The Big Challenge for Content Marketing? Not Content or Marketing – Execution

Modern B2B Marketing

by Jason Miller I’m pleased to welcome Jeffrey Davis as a guest blogger. Jeffrey has spent the last 15 years covering technology’s overhaul of business and media as a founding editor of Business 2.0

6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to. Customize the message for each department.

The Growing Chasm of Sales

Sales Intelligence View

I was at the opening day of the Sales 2.0 conference in San Francisco yesterday and had a great talk with Jim Keenan, you may know him as @keenan. He sent a tweet during the keynote session with his thoughts on why sales people are not embracing social media though all of the data is showing that leveraging social media for sales intelligence increases revenue.

Content Marketing Strategy: Interact with your neighborhood

Ambal's Amusings

insta. Normal. 2012-04-02T07:08:00Z. 2012-04-02T07:08:00Z. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Among the diverse resources which you can find befitting to content marketing and promoting your business online, some can score over the others.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The Growing Chasm of Sales

Sales Intelligence View

I was at the opening day of the Sales 2.0 conference in San Francisco yesterday and had a great talk with Jim Keenan, you may know him as @keenan. He sent a tweet during the keynote session with his thoughts on why sales people are not embracing social media though all of the data is showing that leveraging social media for sales intelligence increases revenue.

“Enchantment” by Guy Kawasaki

ViewPoint

I am an avid reader, but I have to admit to reading more novels than non-fiction. However, there was something about the description of Guy Kawasaki’s book, Enchantment that intrigued me. So, I ordered it and read it in just a couple of sittings.

Congratulations to The First SnapApp Customer to Create a Free Landing Page App!

SnapApp

Last Friday SnapApp announced our free Facebook Landing Page App. Within no time at all, customers were creating landing pages to welcome their fans to their Facebook page with interactive and engaging content. But who was the very first person to use our app?

B2B Marketing Online Testing: Eye-tracking Research and CTAs

MLT Creative

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

VisiOne 4CAST Predictive Analytics Turns Big Data into Big Money

Fathom

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