Marketing Insider Group

APRIL 2, 2018

The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content. Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. Some people […]. The post Why Written Content Is More Important Than Ever In 2018 appeared first on Marketing Insider Group.

Content 279

Content Marketing Mix Video Marketing Content Marketing 279

Zoominfo

APRIL 2, 2018

Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be. Today’s post breaks down five ways you can support your sales team to become more productive.

Paid Search Agency 207

Paid Search Agency Work Management Marketing Management Sales Qualified Leads 207

KoMarketing Associates

APRIL 2, 2018

Many marketers have turned to influencer marketing to reach out to their target audience in the past, and new research shows it remains a popular tactic in 2018. The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months. The statistics showed that in total, 79 percent of marketing decision-makers intend to invest in influencer marketing this year.

Marketing Report 179

Marketing Report Tactics Transparency Marketing & Strategy 179

Contently

APRIL 2, 2018

People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries. And it would do the savvy content marketer good to have a few classic examples to bust out at parties—or, at the very least, strategy meetings.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

APRIL 2, 2018

Things to Say On the Phone. “I wanted to follow up on the proposal.”. "Do you have any questions about the contract?". "Have you had time to read through the proposal?". “I just wanted to introduce myself.". “Thanks for the introduction, [coworker]. I’m looking forward to working with you [prospect].". “Great to meet you [prospect]! Let me know if you have any questions.”.

Work Management 91

Work Management Cross-Selling Pricing Price 91

Kapost

APRIL 2, 2018

As marketers, we’re keenly aware of the buyer’s journey and strive to make it seamless in order to increase funnel velocity and conversion rates as a whole. This is a. The post Do You Need to Revisit Your Buyer Stages? appeared first on Kapost Content Marketing Blog.

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Top of Funnel Conversion Rate Marketing Funnels Order 79

Outreach

APRIL 2, 2018

The results are in from our sales email March Madness challenge are in, and much like actual March Madness this year, they're full of surprises. So many surprises that no respondent got more than 4 of the 6 questions correct! To help crack the code on sales emails, I chatted with resident outbound email expert and Director of Sales Development, Steve Ross, to figure out why certain content drives positive responses and why others flop.

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Positioning Content 73

The Mx Group

APRIL 2, 2018

This is the third post in our Operationalizing ABM series. Check out our other posts on account identification and insights for ABM. Account-based marketing can take a lot of research, planning and preparation before you even start creating actual ABM content. So it can be refreshing when you’re finally ready to produce content , and it can be tempting to just crank it out after you’ve spent so much time working up to that point.

Touchpoints 67

Touchpoints Account Based Marketing ABM Telemarketing 67

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Brightedge

APRIL 2, 2018

Voice represents a significant transformation to the way end users interact with Search. The convergence of Voice, vertical search engines, and mobile will accelerate the fragmentation of Search and the need for agile and targeted SEO. Organic continues to be a critical channel for marketers. The expansion and modification of paid search placements on Google, […].

SEO 70

SEO Optimization Verticals Mobile Marketing 70

SnapApp

APRIL 2, 2018

For most colleges and universities, enrollment marketing is a big piece of the student recruitment puzzle – and it shapes their marketing strategy from top to bottom. . The reason: Today’s higher education landscape is more competitive than ever before. Data from a 2015 Gallup poll of admissions directors showed that 58% had not yet filled their fall class rosters by the usual May 1st deadline.

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

Ignite

APRIL 2, 2018

Challenge: FitzMartin has been working with Occupational Health Dynamics (OHD) since 2015. A leader in the occ health industry, OHD provides law, fire, industrial and occ health industries with fit testing devices. OHD had a large database of contacts that no one was actively following up on, generated from trade shows, referrals and marketing over the years.

Trade Show 48

Trade Show Validation Hubspot Contact Marketing 48

EMagine B2B Blog

APRIL 2, 2018

If you read our latest post on PPC advertising , you know that the B2B tech industry is astoundingly competitive when it comes to search engine marketing. The same is true for B2B techs in the world of search engine optimization. Often, in an effort to try and flood the Internet with information to attempt to boost SEO and drive more traffic, companies are confusing quantity with quality.

SEO 40

SEO B2B Search Engine Marketing PPC 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Biznology

APRIL 2, 2018

The contentious political times we live in offer scant places to hide for the average company. For every Patagonia that wears its collective ideology on its sleeve, there are thousands of companies that would rather not take a stand on anything because it annoys half of their customers. But that is less and less likely to work in the heated environment we live in, where emotions are at the surface, and even the US president seems more like the Tweeter-in-Chief.

Paid Search Agency 31

Paid Search Agency Amazon Advertising Channels Planning 31

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. Time, degrees of expertise, and changing algorithms always get in the way. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Let’s dive in. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 1. Keyword selection.

SEO 111

SEO Marketing Websites Content Marketing Planning 111

Adobe Experience Cloud Blog

APRIL 2, 2018

You know you should be personalizing your website , but where should you start? What should you test? Who should you target? These are all questions that marketers face as soon as they have access to a web personalization tool. They move from can’t to can, and then suddenly find themselves having to think of questions to ask that they have never been able to ask before.

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Personalization Thought Leadership Marketo Segmentation 134

Heinz Marketing

APRIL 2, 2018

By Matt Heinz, President of Heinz Marketing. Another great episode of Sales Pipeline Radio to share this week! We are live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales and marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.

Creativity 47

Creativity B2B Sales Work Management Class 47

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

APRIL 2, 2018

“This lead belonged to my zip code but you assigned it to Henry instead!”. “I get only 5 leads a week for my territory whereas Jane gets 20 in hers. How do you expect me to meet my quota?”. “Should we assign Mary to all New York territories?”. Companies that manage sales teams via territories often hear statements like these. They do a great job of defining sales territories and managing quotas and forecasts based on them.

Work Management 53

Work Management Marketing Management Top of Funnel Marketing Analytics Tools 53

Spiralytics

APRIL 2, 2018

Let’s compare the two marketing strategies. Many people use the terms inbound marketing and content marketing interchangeably, including us marketers and sales professionals. I was guilty of it myself when I was just starting out in the industry until I figured out their actual functions and had a hands-on experience of the two strategies.

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Inbound Marketing Content Marketing Marketing & Strategy Content 107