Contently
DECEMBER 22, 2017
There’s a hidden world of social sharing that often gets overlooked. For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years. As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. There are two main ways for readers to share content online: use a share button or copy and paste the link.
KoMarketing Associates
DECEMBER 22, 2017
“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. Digital Master refers to those high-performing, highly innovative and high-mature (less than 15%) digital organizations; at the individual level, Digital Masters are those cross-generational digital professionals who are equipped with the advanced digital minds and build
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Content Standard
DECEMBER 22, 2017
2017 has been quite a year. I think I’m starting to see the “breaking news” banner in my sleep. All year, I’ve watched changes in social media—from the way users interact with each other to the fundamental mechanics of the platforms—completely reshape the way my favorite platforms feel and operate. Following an election that came to be defined on social media, 2017 brought ongoing investigations, the specter of impending social media regulation, and updates large and smal
Hubspot
DECEMBER 22, 2017
Today’s salespeople need to know more about their prospects before conducting outreach. And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. Now, C-suites can isolate themselves with caller ID, email filters, and assistants.
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Strategic-IC
DECEMBER 22, 2017
Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018. So if you’re looking to plan out the coming year, want to avoid ABM mistakes and need to optimise your approach, here are 10 of our ABM-focussed posts you should read: 1.
Hubspot
DECEMBER 22, 2017
Do something you love, and you'll never work a day in your life. People ask, " Tony, how do you consistently 15+ hours every day? After three decades, how are you not beyond burnt out on selling, calling, and incessantly traveling across continents? ". It doesn't mean I love every element of what I do or enjoy the rejection-laden gauntlet. Between finishing my latest book, meeting client commitments, and publishing blog articles, I've had moments of near-implosion this year.
Vidyard
DECEMBER 22, 2017
Do you hear that? It’s the deafening silence of another churned customer. Don’t they know you care? Couldn’t you have saved them? Perhaps. But account management is like a game of cat-and-mouse: Customers only surface when they need something. And when it’s time to renew, they’re often nowhere to be found. To bust through their inbox and create a reciprocal relationship, try video. 1.
Hubspot
DECEMBER 22, 2017
I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency. It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans -- 40 percent of the nation’s population -- have listened to
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
DECEMBER 22, 2017
The holidays are tiring out your employees. Between stretched finances, family obligations and last-minute gift shopping, sometimes work can be the last thing on a busy person’s mind this time of year. Unfortunately, that doesn’t help out your nonprofit. So here are some tips for helping your nonprofit staff stay productive this holiday season. Throw a Holiday Party.
Adacado
DECEMBER 22, 2017
Google recently announced that on February 15, 2018, Chrome will stop showing all ads on websites that display “non-compliant” ads through their built-in ad-blocker. We’re happy to assure you that this announcement will have no impact on Adacado provided creative. Based on Google’s guidelines, Adacado ads will be considered compliant and thus not susceptible to Chrome’s ad blocking.
Allocadia
DECEMBER 22, 2017
It’s planning season, marketers. Are you donning your boxing gloves? Gearing up for another fight with Finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% of company revenue in 2016) to 11.3% in 2017. Why?
BOP Design
DECEMBER 22, 2017
Marketers tend to put a ton of energy and resources into getting visitors to their website. Once you’ve accomplished your goal of getting a potential client to your website, it’s critical to get them to convert or, if they aren’t ready to convert, to stay in front of them until they are ready. A lot of articles talk about how to maximize conversions with great B2B website design , but not a lot of articles talk about how easy and inexpensive it is to stay in front of website visitors.
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Lead Liaison
DECEMBER 22, 2017
This blog post is titled ‘a year in reflection’ but it’s surreal to think that this time two years ago we launched our software, Syngro Eye, to the market: For the last 12 months, together with our invaluable beta programme users, we’ve been busy developing a world-class customer intelligence platform. We’re excited to let you know that the platform – Syngro Eye – is now officially released to market!
Content Standard
DECEMBER 22, 2017
‘Twas the week before Christmas, and all through the Internet, content marketers’ inboxes and social feeds became full of articles about “The best content marketing of 2017,” “The top 5 influencers of 2017,” and “The biggest content faux-pas of 2017.” There were also some of these for good measure: “What does 2018 hold for content marketing?
Adobe Experience Cloud Blog
DECEMBER 22, 2017
Can ‘personalization’ as we know it survive 2018? The most praised tool in digital marketing has contributed to a divisive, fractured conversation about the nature of privacy. Consider that some of 2016 and 2017’s most controversial tech stories involved varying degrees of personalization propaganda bots tricked social media algorithms to influence what users saw.
Content Standard
DECEMBER 22, 2017
For the last few years, design thinking has been in vogue. I’ve worked for three years as a member of the team designing and running +Acumen courses. In 2013, we launched an “Introduction to Human-Centered Design course ” with IDEO.org which has since enrolled over 100,000 people. Yet, we’re also increasingly seeing a complementary methodology— systems thinking —gain traction among educators, entrepreneurs and investors.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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