Marketing Insider Group

APRIL 28, 2020

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. So does marketing in these difficult times make any sense at all? Some businesses have responded to this threat by reducing expenditure wherever possible.

Work Management 345

Work Management Marketing Management Paid Search Agency Content 345

Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24. On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. “It’s faster!”. “We get more done!”. “We’re saving money!”. The faster pace, clearer priorities, and higher levels of productivity are always the first benefits of Agile that teams notice.

Planning 262

Planning Customer Satisfaction Paid Search Agency Work Management 262

Zoominfo

APRIL 28, 2020

On March 25th, Stewart Butterfield, CEO of Slack, posted a series of tweets containing information about the corporate messaging forum’s recent surge in popularity as a result of the pandemic. “The shift is dramatic,” he wrote, going on to compare the numbers: In 2019, Slack gained about 5,000 net new paid customers in Q3, then another 5,000 in Q4. In 2020, however, Slack gained around 7,000 in just half of Q1 (and another 2,000 a week after that).

Paid Search Agency 258

Paid Search Agency Product Companies Lead Ranking 258

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Webinar Metrics

KoMarketing Associates

APRIL 28, 2020

In addition to the everyday challenges that have come with the COVID-19 crisis, marketers are anticipating their jobs to be more difficult as the economy turns downward, according to new research. Conductor recently published “The Impact of COVID-19 on Marketing” report, and statistics showed that 65% of marketers are anticipating a decrease in their budget, and 86% believe their marketing goals will be more difficult to reach.

Marketing Report 156

Marketing Report Statistics Custom Publishing Differentiation 156

Zoominfo

APRIL 28, 2020

On March 25th, Stewart Butterfield, CEO of Slack, posted a series of tweets containing information about the corporate messaging forum’s recent surge in popularity as a result of the pandemic. “The shift is dramatic,” he wrote, going on to compare the numbers: In 2019, Slack gained about 5,000 net new paid customers in Q3, then another 5,000 in Q4. In 2020, however, Slack gained around 7,000 in just half of Q1 (and another 2,000 a week after that).

Paid Search Agency 130

Paid Search Agency Product Companies Zoominfo 130

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. And for B2B audiences who need the full story, the longer format of documentaries gives you room to do that and more. Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history.

Video Marketing 137

Video Marketing B2B Marketing Conversion Advertising Agencies 137

Content Marketing Institute

APRIL 28, 2020

Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework. Continue reading → The post Content Curation on Social Demands More Than a Shared Link appeared first on Content Marketing Institute.

Curation 132

Curation Demand Content Social Media 132

Biznology

APRIL 28, 2020

The following is a sponsored article from our partner, GaggleAMP. The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. It may be directly, or indirectly, but the coronavirus does touch your business in some way. You’ll need to adjust your marketing strategy by shifting your brand messaging.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Daily Egg

APRIL 28, 2020

If you want to double or triple your conversion rates over the next 9 months, A/B testing is the foolproof way to do it. Any funnel, any business model, any marketing channel. You could easily double your customer counts within the next year. All without having to increase your marketing spend or get more traffic. […]. The post 7 Important A/B Testing Rules to Double Conversions appeared first on The Daily Egg.

Rules 126

Rules Conversion Conversion Rate Marketing Funnels 126

Outbound Engine

APRIL 28, 2020

Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? There’s more to sourcing content than just randomly posting links or retweeting articles. You have to determine which content is appropriate for your audience, brand, and chosen social networks.

Social Media 124

Social Media Media Tips Best Practices 124

Emplifi

APRIL 28, 2020

Digital marketers have a lot on their plates when it comes to social media management. But with the right social media marketing tool, marketers can save time and make work easier across all platforms.

Social Media 122

Social Media Work Management Tools Media 122

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” But making social media work is work, and measuring whether it’s happening requires at least a little analysis. Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to sta

Social Media 118

Social Media Media Enterprise Management Thought Leadership 118

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Social Media

ClearVoice

APRIL 28, 2020

Testimonials are a very powerful tool to build credibility for your business and convert customers from multiple points in the sales funnel. Testimonials can appear in many places: your home page, your capabilities deck, your newsletter and more. But while written testimonials can be collected on the fly — scooped up from emails or social media comments, quite simply as long as you get people’s permission — video testimonials take quite a bit more preparation on the company’s end and active invo

Video Marketing 100

Video Marketing Tips Best Practices Skype 100

Heinz Marketing

APRIL 28, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. Many of us are home staying safe and protecting the public from COVID-19, but it has still been a demanding time. It is hard to stay focused and positive through it all when there is still so much unknown about when this will come to an end. Instead of speculating on the “end” focus on what can be done now because when it is all over, your customers will remember who stayed connected with them through it all.

Guidelines 98

Guidelines Contact Marketing Small Business Marketing Advertising Channels 98

The Lead Agency

APRIL 28, 2020

The marketing funnel is a representation of the customer/buyer journey, from a sales/marketing perspective. Its visualisation extends from the initial ‘awareness’ stage, where they first learn about your business/product, all the way through to purchase. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences.

Top of Funnel 90

Top of Funnel Marketing Funnels B2B Marketing B2B 90

Heinz Marketing

APRIL 28, 2020

As we continue into week 74 of work-from-home quarantine, checking the mail and getting packages has become an anticipated event in our house. It’s a lifeline to the outside world. And if you’re someone who leaves packages alone in the garage for a couple days, it’s like Christmas! That box could be anything, but you don’t get to unwrap it until Thursday morning!

Campaigns 95

Campaigns Multi-Channel Trade Show Marketing Prospects 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

APRIL 28, 2020

When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager.

Enterprise Management 101

Enterprise Management Work Management Marketing Management CMS Development 101

Fusion Marketing Partners

APRIL 28, 2020

As the CEO of a B2B marketing and revenue growth outsource provider, you would think that I would always suggest […].

B2B Marketing 97

B2B Marketing B2B Marketing 97

Hubspot

APRIL 28, 2020

In light of the evolving situation around the COVID-19 pandemic, the Australian Government has released a number of economic responses to support individuals, households and businesses and improve stability in this particularly volatile environment. With so much information being circulated, updated and changed so frequently, we wanted to provide a summary of the government’s response in a more easily digestible format.

Small Business Marketing 96

Small Business Marketing SME Business Paid Search Agency 96

AgencyEA

APRIL 28, 2020

No one will deny that COVID-19 has had an adverse impact on the events industry. But, according to participants in a recent virtual roundtable hosted by Agency EA, it has also opened up new opportunities and spurred different ways of thinking. Representatives from Samsung NEXT, Indeed, McDonald’s, Softbank Vision Fund, Twitter, LinkedIn, Molson Coors, Catalyst […].

Ad Agencies 85

Ad Agencies Linkedin Twitter Thought Leadership 85

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Smarte

APRIL 28, 2020

How Sales Leaders Can Tackle COVID-19 Outbreak The Covid-19 pandemic now has affected billions of people around the world. In […]. The post How Sales Leaders Can Tackle COVID-19 Outbreak appeared first on SMARTe Inc.

Contacts 80

Contacts B2B Sales B2B 80

Televerde

APRIL 28, 2020

What brought you to Televerde? I’ve had a relationship with Televerde that goes back more than 10 years. I believe in the model and have seen the results first-hand. They consistently delivered over the years, filling my funnel and pipeline. What started as a simple conversation led to the opportunity to meet with Televerde’s CEO and CFO who shared their vision and passion.

Demand 80

Demand Planning Top of Funnel Digital Marketing Funnels 80

Convert

APRIL 28, 2020

Digital attribution, media mix modeling, attribution modeling — these are connected to a much bigger and very important notion in marketing collectively known as customer behavior modeling. Though it might seem easy, there are actually some complex aspects to each of these that every marketer, entrepreneur, and business owner should understand to implement them in.

Media 72

Media Business Marketing 72

Inbox Insight

APRIL 28, 2020

Inbox Insight and Insights for Professionals are proud to have won the award for ‘Best Education and Career Site’, as part of the annual Kentico Site of the Year Awards 2019. Insights for Professionals is a content hub containing over 4000 thought leadership resources from hundreds of global brands. The business knowledge platform, boasting 3.5M members, enables users to keep up with the latest industry trends and access relevant insights.

Education 72

Education Best Practices Thought Leadership Webinar Metrics 72

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ClearVoice

APRIL 28, 2020

Build a strong foundation. It’s an encouraging saying that gets thrown around a lot with content marketers. But, what does it really mean? It means seeing how all of your content is working together inside the greater content marketing hierarchy , which includes 11 content levels. When you understand how to properly organize and structure your content, you offer a high caliber brand experience.

Top of Funnel 69

Top of Funnel Content Marketing Content Work Management 69

SmartBug Media

APRIL 28, 2020

Sometimes, a pause is exactly what we need. But if you are going to put life on hold, it helps to have a plan of re-entry. Right now, big decisions are happening about when and how to re-open our economy. In a small way, marketers can relate. In any marketing campaign, knowing when to wait and when to re-engage is key. At the strategic level, we have to decide when and how our audiences should hear from us.

Marketo 66

Marketo Efficiency Tips Trigger Marketing 66

Conductor

APRIL 28, 2020

In 1998, stalled negotiations between the NBA Players Association and league owners led to a lockout. During lockout periods, players and teams are forced to the sidelines and can’t participate in official team practices or training sessions. After 204 days, the lockout ended, and the NBA announced it would be playing a compressed 50-game season, with the first games starting in 30 days.

Marketing & Strategy 64

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 64