Tue.Jan 26, 2021

Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

This blog introduced the concept of web presence optimization (WPO) back in 2010. The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results.

The importance of digitalization for local businesses

RockContent

Are you looking for the best way to propel business innovation? You don’t need the big-budget of large companies, as technology is able to level that field. A great example of this is the positive effect of bringing digitalization for local businesses.

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A New Employee Landscape & Future Work Environment

Zoominfo

In 2021, the brightest stars on the horizon may be employees. They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption.

Report: Manufacturing Marketers Seeing Early Success with Content Marketing

KoMarketing Associates

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature.

Report 219

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What Is Branding And How To Manage Your Brand’s Image

RockContent

We are part of a worldwide consumer movement that forces companies to think carefully at every step. Each marketing strategy and action can echo in every corner of the city, the state, the country, or even the world.

Brand 152

More Trending

How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior.

Budget 194

What Kind of Automation Technologies are being Implemented in 2021?

Biznology

Enterprises in every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services.

Spiceworks Ziff Davis Hires New Chief Revenue Officer to Accelerate Growth

SWZD

SWZD welcomes our new Chief Revenue Officer, Wayne Silverman, to the executive leadership team effective immediately. Blogs

Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Measure Up Marketing

Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How To Pitch to Journalists: Expert Tips From Techcrunch, NYT & More

BuzzSumo

Tomorrow’s launch day. You’re a startup founder, and have invested weeks crafting the perfect pitch to send to 100 journalists. You’ve spent hours thinking of the perfect subject line, and story angle. You’ve even injected some human emotion into it.

PR 92

How a Content Approval Process Went From 9 Days to a Few Hours

Content Marketing Institute

Too often, the content approval process turns into prolonged agony. And when content tackles trending topics, that turnaround time can seem impossible. That wasn’t the case for Nativo and Hewlett Packard Enterprises.

Digital.com Announces Best SEO Firms in Charlotte

Go Beyond SEO

Digital.com , a leading independent review website for small business online tools, products, and services, has announced the best SEO (Search Engine Optimization) firms in Charlotte.

SEO 85

4 Ways HubSpot Transforms Your ABM

Strategic-IC

2020 was a big year for Account-based Marketing (ABM) - with 2021 set to be even bigger! Looking at the numbers; budgets dedicated to ABM have increased by 40% year-on-year, showing that more organizations are recognizing the value of an account-based approach than ever before.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What not to do on social media in 2021

Sprout Social

Unless you’re Doctor Strange with a time stone, there’s little use in trying to predict the future. Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim.

Mastering Self-Motivation

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Every month, our team gets together to discuss a different LinkedIn Learning course. We rotate as a group, and January is my month!

6 Tips for Generating and Converting More Leads This Year

BenchmarkONE

The end of a year — and the start of a new one — always puts sales top of mind. It’s your last chance to achieve any goals that you set for yourself, as well as to set the bar you’re aiming for in the future.

The 5 Biggest Email Marketing Mistakes

Outbound Engine

During our many years of experience helping thousands of clients grow their business and name recognition, we’ve also seen more than a few businesses making the same mistakes. Here are a few of the biggest email marketing mistakes businesses should avoid. Not embracing mobile.

Email 74

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 Proven Inbound Marketing Examples to Try This Year

Sharpspring

You are probably familiar with inbound marketing — even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not.

How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It

BOP Design

Design is the meeting of form and function to create meaningful experiences. Design is about the details that make our lives easier. Well-designed products, brands, customer experiences, and working environments have the power to transform employees and clients into an army of brand advocates.

Why CRM Implementations Fail

SmartBug Media

A customer relationship management (CRM) system is a foundational piece of all sales efforts (and marketing too). I have been at different companies that used Salesforce, Microsoft Dynamics, HubSpot Sales, homegrown systems, and even (horror upon horrors) Excel spreadsheets.

CRM 72

6 Keyword Optimization Tips for SEO

SEMrush

Keyword optimization doesn’t have to be elusive. Learn some keyword optimization tips to improve your SEO today.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

New CMO. New MarTech stack. What now?

Litmus

At some point in your email marketing career (if you haven’t already), you’ll go through the rite of passage that is migrating email service providers (ESP) or marketing automation platforms (MAP). There are a few ways email migrations usually come to fruition: It’s renewal time!

CMO 71

Top 3 Email Design Principles to Supercharge Your Impact

DivvyHQ

Since email marketing has the highest measurable ROI among all marketing channels, it's important to maximize this potential with proper email design. In this guest post by Mostafa Dastras, he discusses the most common email design principles you should use to see the most impact.

How To Make Sure You Get Everything From Your HubSpot Marketing Software

Square 2 Marketing

Buying HubSpot Is Just One Small Step In A Very Long Journey. With 95,000 customers and counting, HubSpot has changed the way marketers plan, execute, analyze and optimize their marketing tactics.

Spiceworks Ziff Davis Continues Market Momentum

SWZD

Today SWZD announced its continued momentum in the B2B intent data, research, and performance marketing sectors. Several strategic expansions further solidify SWZD’s position as a premier B2B marketplace and trusted partner that drives technology decisions. Press Releases

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.