Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. WPO was and is about being found everywhere online where your prospects are looking for what you offer. The concept of being everywhere online gave this blog its logical (though hard to spell) name.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Zoominfo

JANUARY 26, 2021

In 2021, the brightest stars on the horizon may be employees. They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Workers will also further pressure their bosses to take social stands in the new year. “Employee activism is about elevating voices of underrepresented groups and employees feeling empowered to speak up about the things they think need changing,” ZoomInfo wrote

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

Vision Edge Marketing

JANUARY 26, 2021

Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode. Your strategy outlines how your organization will achieve its goals, offset competitors , and meet and serve the needs and expectations of existing and prospective customers.

Contingency Planning 234

Contingency Planning Marketing & Strategy Paid Search Agency Tactics 234

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. But as with anything great in life, they don’t necessarily come easily. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. .

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. But as with anything great in life, they don’t necessarily come easily. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Biznology

JANUARY 26, 2021

Enterprises in every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services. Many of these organizations are working to harness these virtual technologies through automation so they can vastly improve the customer experience whereby digital processes are accessible through optimized services.

Marketing AI 129

Marketing AI Enterprise Management Automation Marketing Automation Services 129

Sprout Social

JANUARY 26, 2021

Unless you’re Doctor Strange with a time stone, there’s little use in trying to predict the future. Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020.

Social Media 143

Social Media Media Burn Rate Tagging 143

Content Marketing Institute

JANUARY 26, 2021

Too often, the content approval process turns into prolonged agony. And when content tackles trending topics, that turnaround time can seem impossible. That wasn’t the case for Nativo and Hewlett Packard Enterprises. Continue reading → The post How a Content Approval Process Went From 9 Days to a Few Hours appeared first on Content Marketing Institute.

Process 138

Process Content Trends Content Marketing 138

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Daily Egg

JANUARY 26, 2021

Project management can often feel like a thankless job. From keeping track of elusive team members’ progress to endlessly ranting about budgets and schedules, it’s hard to be likable when the buck stops with you. However, the smiles and cheers at the project closing party make it all worth it. You want to be the […]. The post Project Management Certification: The Beginners Guide appeared first on The Daily Egg.

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Heinz Marketing

JANUARY 26, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Every month, our team gets together to discuss a different LinkedIn Learning course. We rotate as a group, and January is my month! Because we’re starting off a brand new year, I wanted to find something that would inspire us and set us up for success. In flipping through different courses, I stumbled upon the class called “ Mastering Self-Motivation ” by Selena Rezvani.

Course 131

Course Class Planning Act-On 131

SEMrush

JANUARY 26, 2021

Mobile internet search is now more prevalent than desktop. Here’s how to do mobile keyword research to ensure good search engine optimization.

Keywords 131

Keywords Research Optimization SEO 131

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers. Social media is, after all, not only a reliable bane of one’s existence but a useful brand messaging platform , a potential source of revenue, and a fertile ground for t

Social Media 116

Social Media Paid Content Training Media 116

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Social Media

SEMrush

JANUARY 26, 2021

Keyword optimization doesn’t have to be elusive. Learn some keyword optimization tips to improve your SEO today.

Keywords 140

Keywords Optimization SEO Tips 140

SWZD

JANUARY 26, 2021

SWZD welcomes our new Chief Revenue Officer, Wayne Silverman, to the executive leadership team effective immediately.

Effectiveness 127

Effectiveness 127

SmartBug Media

JANUARY 26, 2021

A customer relationship management (CRM) system is a foundational piece of all sales efforts (and marketing too). I have been at different companies that used Salesforce, Microsoft Dynamics, HubSpot Sales, homegrown systems, and even (horror upon horrors) Excel spreadsheets. Although all systems have their pros and cons, not having a system at all is no longer an option.

CRM 105

CRM Work Management Marketing Management Paid Search Agency 105

DivvyHQ

JANUARY 26, 2021

Since email marketing has the highest measurable ROI among all marketing channels, it's important to maximize this potential with proper email design. In this guest post by Mostafa Dastras, he discusses the most common email design principles you should use to see the most impact.

Design 105

Design ROI Email Marketing Advertising Channels 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Seismic

JANUARY 26, 2021

In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., I developed and ran a social selling program for nearly 2,500 financial advisors. I learned a lot during my journey to build the program from scratch and see it mature. In this post, and those that will follow, I’ll share findings from my experience that I hope will help your organization launch, scale, sustain, and, ultimately, win on social media.

Work Management 98

Work Management Marketing Management Marketing AI Ad Building 98

Sharpspring

JANUARY 26, 2021

You are probably familiar with inbound marketing — even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Of course, the best inbound marketing shouldn’t feel like marketing at all. The most effective, proven inbound marketing examples create a helpful brand experience for potential clients instead of making them feel they’re being sold to, and that’

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

SEMrush

JANUARY 26, 2021

Learn how to find the top trending YouTube searches, including a list of current trending channels and videos, and why they’re important for marketing.

Youtube 107

Youtube Trends Search Marketing Video Marketing 107

Buffer

JANUARY 26, 2021

What if I told you engaging with your customers on Instagram can double or triple your revenue? That’s exactly what happened to Southern Elegance Candle Co. as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more.

Peer-to-peer 97

Peer-to-peer Ideal Customer Profiles Work Management Custom Publishing 97

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JANUARY 26, 2021

Nowadays, significant career shifts are as prevalent as they've ever been. Some people want to assume a different degree of responsibility. Some want to pursue a passion they've put on hold for too long. And some flat-out need a change of pace. It's a popular course that comes with a host of challenges, several potential pitfalls, plenty of barriers of entry, and a lot of requisite hard work — especially when it comes to transitioning to a role in marketing.

Case Studies 101

Case Studies Outreach Paid Search Agency Marketing & Strategy 101

Outbound Engine

JANUARY 26, 2021

During our many years of experience helping thousands of clients grow their business and name recognition, we’ve also seen more than a few businesses making the same mistakes. Here are a few of the biggest email marketing mistakes businesses should avoid. 1. Not embracing mobile. Everyone is on their phones all the time. One study found Americans check their phones 80 times a day!

Email Marketing 89

Email Marketing Marketing & Strategy Fulfillment Mobile Marketing 89

Hubspot

JANUARY 26, 2021

I started a business during my senior year of college. I was on the verge of graduation, beginning a full-time job, and sensing the reality of adulthood looming right around the corner. Looking back, that was a wildly uncertain time. Still, I pushed through, scaled it over a couple of years, and sold it before I moved to Chicago. I recently posted the question of “Should you start a business in uncertain times?

Cost per Acquisition 97

Cost per Acquisition CPA Business Research 97

SEMrush

JANUARY 26, 2021

Learn how to use YouTube keyword research to gain views and build your brand.

Youtube 130

Youtube Keywords Research Ad Building 130

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Litmus

JANUARY 26, 2021

At some point in your email marketing career (if you haven’t already), you’ll go through the rite of passage that is migrating email service providers (ESP) or marketing automation platforms (MAP). There are a few ways email migrations usually come to fruition: It’s renewal time! Your current platform no longer meets your needs. Your new CMO or other marketing leader wants to move to a new platform.

CMO 79

CMO Budget Programs Marketing Automation Services Marketing Budget Creation 79

BenchmarkONE

JANUARY 26, 2021

The end of a year — and the start of a new one — always puts sales top of mind. It’s your last chance to achieve any goals that you set for yourself, as well as to set the bar you’re aiming for in the future. It’s the best time to think about which tactics have been a big win for you and what sorts of things you might want to add to your repertoire moving forward. 2020 was rough, and many small businesses didn’t meet their sales and marketing goals.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

Moz

JANUARY 26, 2021

Posted by LydiaGerman It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing , our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69