Marketing Insider Group

OCTOBER 28, 2016

If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to 90% of the way through their buying […]. The post Using Interactive Content to Capture Attention Early in the Buyer’s Journey appeared first on Marketing Insider Group.

Content 185

Content Interactive Marketing Buy Marketing 185

Biznology

OCTOBER 28, 2016

In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” But he goes on to note that “most consumption of online video remains very similar to watching TV via the internet.”. A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video.

Video Marketing 148

Video Marketing Work Management Marketing Management Verticals 148

Adobe Experience Cloud Blog

OCTOBER 28, 2016

Author: Amy Guarino The transition from graduating college to working full-time is not an easy one. Your time is no longer your own to manage. You have to get used to going to bed early and waking up early. You have to learn a lot about business and working with people of all different ages. Welcome to adulthood! As a mother of two sons who are in the early stages of their careers, I’ve seen this firsthand and wanted to pass along some of my learnings.

Tips 105

Tips Marketo Thought Leadership Work Management 105

Contently

OCTOBER 28, 2016

Here’s what you missed while you were trying to put together a last-second David S. Pumpkins costume … ProPublica: Facebook Lets Advertisers Exclude Users by Race. Selected by Dillon Baker, associate editor. Facebook can’t seem to escape criticism lately, and it’s largely the company’s own doing. This investigation from ProPublica, revealed that Facebook’s core sell to advertisers—its detailed targeting system—is also potentially breaking federal law regulatin

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Curation Facebook Amazon Paid Search Agency 110

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Kapost

OCTOBER 28, 2016

“Hi marketer, this is someone you’ve never spoken to, calling to interrupt your busy day by spewing a generic sales pitch about a product you’ve never heard of. Did I catch you at a good time?” Who in their right mind would actually answer, “Yes, let’s chat!” to such an unwelcome intrusion ? Yet such is the day-to-day life for many uninformed, underprepared, and unproductive Sales Development Representatives (or Lead Development Representatives or Business Development Rep

Top of Funnel 91

Top of Funnel Tactics Lead Scoring Lead Ranking 91

Sprout Social

OCTOBER 28, 2016

Running a event, campaign or contest is exciting for your social community. They get a chance to win something of value and engage with your brand and in a new and exciting way. This week at #SproutChat we discussed the why and how of running a social media contest. Benefits That Go Beyond Exposure. A contest will undoubtedly provide a brand with more social media engagement and increased awareness.

Social Media 84

Social Media Campaigns Media Sales Qualified Leads 84

PureB2B

OCTOBER 28, 2016

Content is indeed King. Various lead generation techniques depend on the production of great content to build relationships with customers and nurture them towards buying your product. The post Content Marketing: An Introduction appeared first on DemandScience.

Content Marketing 62

Content Marketing Content Lead Generation Marketing 62

eTrigue

OCTOBER 28, 2016

If you are doing email marketing today, automation takes it up to the next level. To put it simply, marketing automation is a platform that allows you to automatically engage with customers and prospects to improve the quality of the. The post Marketing Automation Takes Email to Next Level appeared first on eTrigue.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Email Marketing Automation 60

PureB2B

OCTOBER 28, 2016

Content is indeed King. Various lead generation techniques depend on the production of great content to build relationships with customers and nurture them towards buying your product. Watch this video to learn more about content marketing and how you can maximize it to generate leads. The post Content Marketing: An Introduction appeared first on PureB2B.

Content Marketing 62

Content Marketing Content Lead Generation Marketing 62

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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SnapApp

OCTOBER 28, 2016

October saw a huge release for SnapApp with the ability to create custom themes for all of our customers. Earlier this year we introduced Launchpad , which has an assortment of themes you can apply to a Snapapp right at the first step of creation. . Custom themes is an extension of this and appears right above our default themes in a section called “My Themes.”. . .

Guidelines 58

Guidelines Knowledge Base Rules Contacts 58

33Across

OCTOBER 28, 2016

Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic and deliver specified content with precision. The post Social Media Platforms: 3 Tips on How Publishers can Win appeared first on 33Across.

Social Media 48

Social Media Tips Media Demographics 48

SnapApp

OCTOBER 28, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

Eloqua 52

Eloqua Banners Training Creativity 52

DivvyHQ

OCTOBER 28, 2016

With Halloween upon us, I thought it fitting to dedicate this week’s My Favorite Content Marketing Video post to some of the scariest Halloween videos created by brands over the years. Enjoy and try not to scream too loud in your office… Ford’s Spooky Carwash Prank. Trulia Haunted Open House Prank. Chipotle’s Unneces-scary. Cheetos – The Spooky Stock Boy.

Video Marketing 40

Video Marketing Content Marketing Content Contact Marketing 40

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The Freeman Company

OCTOBER 28, 2016

Observing everyday behaviours to uncover the next big trends

Personalization 53

Personalization Brand Identity Branding Trends 53

Customer Experience Matrix

OCTOBER 28, 2016

I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same time. A theme related to marketing data seems to be emerging that I didn’t expect, and many marketers won’t necessarily be happy to hear. Many surveys present a familiar tune: most marketers want unified customer data but few have it.

Barriers 156

Barriers Case Studies Marketing Management Customer Surveys 156

Kabbage

OCTOBER 28, 2016

“Your data is limiting your marketing effectiveness”. It’s probably the point that stands out the most from my colleague Marina’s post on where B2B data falls short and how it affects marketers. If you haven’t had a chance to read Marina’s post yet, take a few minutes and check it out. No, seriously…I’ll wait. Okay, are you caught up? Great! The reason I emphasize Marina’s post (besides my marketing team’s love for cross-linking) is the fact that it illustrates a serious problem with B2B d

Effectiveness 173

Effectiveness B2B Network Marketing Validation 173

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees.

Lead Ranking 61

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Kabbage

OCTOBER 28, 2016

“Your data is limiting your marketing effectiveness”. It’s probably the point that stands out the most from my colleague Marina’s post on where B2B data falls short and how it affects marketers. If you haven’t had a chance to read Marina’s post yet, take a few minutes and check it out. No, seriously…I’ll wait. Okay, are you caught up? Great! The reason I emphasize Marina’s post (besides my marketing team’s love for cross-linking) is the fact that it illustrates a serious problem with B2B d

Effectiveness 182

Effectiveness B2B Network Marketing Validation 182

Hinge Marketing

OCTOBER 28, 2016

Whether writing comes easily to you or not, it takes precious time to produce quality blog posts, articles and other pieces to feed a hungry content marketing program. If you find yourself struggling to churn out fresh content week after week, take heart. There’s a proven way to get great results by doing less work. I’m talking about repurposing and rewriting content you have already produced.

Tips 82

Tips Content Case Studies Case Study 82

LEADership

OCTOBER 28, 2016

What’s keeping your emails out of your prospect’s inbox? And how can you fix it? How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My guess is not often. Many people rarely or never click on that folder, and some unfortunate email marketers may never wind up anywhere else. Only 79% of commercial emails make it to the recipient’s inbox.

Deliverability 50

Deliverability Ad Frequency CAN-SPAM Lead Scoring 50

Hubspot

OCTOBER 28, 2016

Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing , and 22% blame a lack of training and education. Developing, executing, and measuring a content marketing plan can be difficult under the best of circumstances.

Personalization 60

Personalization Top of Funnel Work Management Content 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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