KoMarketing Associates

JUNE 7, 2017

Marketing has several components, and one survey recently shed light on how much of it is an art compared to a science. Chiefmartec and Third Door Media surveyed 637 industry professionals to gauge where marketing falls in terms of science and the arts. The majority (50.3 percent) said that marketing is both an art and a science. However, the results were more skewed toward the science end of the spectrum as a whole, with 30.6 percent saying marketing is more science than art and 8.5 percent ind

Customer Surveys 161

Customer Surveys Touchpoints CMO Correlation 161

The Point

JUNE 7, 2017

If you’re like me, your inbox is now bombarded daily with what has politely been called “BDR spam” – automated, multi-touch sales email campaigns made possible by 1) the emergence of sales engagement platforms like ToutApp and SalesLoft , and 2) sales professionals who believe that beating their prospects into submission is the key to success. (“I’m following up on my last 4 emails …”).

Best Practices 145

Best Practices Lead Ranking Sales Qualified Leads Account Based Marketing 145

Marketing Insider Group

JUNE 7, 2017

What are your favorite content marketing quotes? In my Content Marketing Strategy work, I help brands build and hone their content marketing strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, […].

Content Marketing 162

Content Marketing Content Marketing & Strategy Education 162

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content.

Content 144

Content Transparency Custom Publishing Statistics 144

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Customer Experience Matrix

JUNE 7, 2017

I spent the first part of this week at Pegasystems ’ PegaWorld conference in Las Vegas, a place which totally creeps me out.* Ironically or appropriately, Las Vegas’ skill at profit-optimized people-herding is exactly what Pega offers its own clients, if in a more genteel fashion. Pega sells software that improves the efficiency of company operations such as claims processing and customer service.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates.

Account Based Marketing 149

Account Based Marketing Campaigns Paid Search Agency Planning 149

Adobe Experience Cloud Blog

JUNE 7, 2017

You know the basics of marketing automation: it streamlines, automates, and monitors routine marketing tasks. But a good marketing automation platform is about more than making life easier for the marketing team—it should also help you close more deals. So, how can you tap into different aspects of marketing automation to increase sales? Check out these seven tips: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Lead Scoring 134

Lattice

JUNE 7, 2017

Customer success is the hallmark of a great company, so we’re thrilled to see the many different kinds of success our customers are achieving!

ROI 100

ROI Companies 100

Kapost

JUNE 7, 2017

For those of you who regularly look to Kapost for insights on B2B marketing know-how, you’ve probably read one of my posts. While each submission covers different topics and tips, there. The post Top 8 Things That Will Help Make Every B2B Blog Post a Winner appeared first on Kapost Content Marketing Blog.

B2B 89

B2B B2B Marketing Tips Planning 89

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Hubspot

JUNE 7, 2017

We all know that words matter -- in life, but also in marketing. When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they're used, the order they're presented in and the amount you use to convey a message. "Shorter is always better -- no one has the attention span to read hundreds of words!".

Landing Pages 76

Landing Pages Copywriting Conversion Correlation 76

G2M Solutions

JUNE 7, 2017

We are already half way through 2017 so here are some of the top B2B Marketing trends that are gaining momentum this year. But beware.just because it is trendy does NOT mean its effective! Before selecting tactics always follow these steps: Step 1: Strive to understand your customer and their buying journey before you decide what tactics to use. When you understand your customer and their pain points you're more likely to select marketing tactics that better engage your customer.

Trends 63

Trends B2B Marketing B2B Marketing & Strategy 63

distribion

JUNE 7, 2017

This year, LIMRA ’s Social Business Conference and the Marketing & Research Conference combined to become the 2017 Marketing Conference. The event brought together top marketers to discuss digital initiatives, consumer insights, customer experience and marketing strategy. As an exhibitor and attendee, we were able to hear some of the key challenges facing the industry as show-goers stopped by our booth as well as engage in the conversation to move our brands forward during sessions that span

Email Campaigns 53

Email Campaigns Campaigns Blast Campaigns Conference 53

33Across

JUNE 7, 2017

Last week in sunny Scottsdale, myself as a few other members of our sales team attended our first Digiday event- Digiday Programmatic Summit. The post Brands Feel the Heat: Takeaways from Digiday Programmatic Summit 2017 appeared first on 33Across.

Branding 48

Branding Brand Identity 48

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KEO Marketing

JUNE 7, 2017

ABM account based marketing is the strategy of choice for B2B marketers in 2017. It has captivated these marketers because of the high return on investment it offers and the positive results it produces. What is ABM account based marketing? ABM account based marketing is all about creating personalized content and messages for stakeholders within targeted high-valuable accounts.

Account Based Marketing 48

Account Based Marketing ABM Planning Work Management 48

Vidyard

JUNE 7, 2017

As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is trust. Actually, I’d argue that you will never get a deal done without it. If someone doesn’t trust that you have their best intentions in mind, that you can help them solve their challenges, and that you are an expert in your field, they will not buy from you.

Sales Cycle 50

Sales Cycle Top of Funnel Video Marketing Ad Building 50

Speakr

JUNE 7, 2017

Both influencer and paid social marketing are becoming a growing part of most brands’ marketing strategies. Nearly 50% of marketers are spending more on influencer marketing in 2017 than ever before and global spending on paid social ads will account for 16% of all digital ad spending this year. However, many marketers treat influencer marketing and paid social as two separate strategies with separate budgets being managed by separate teams.

Social Marketing 40

Social Marketing Advertising Agencies Peer-to-peer Work Management 40

QuanticMind

JUNE 7, 2017

Mobile commerce is fast-paced, competitive and the rules of engagement are constantly changing. But this secret weapon can help your retail traffic and revenues soar. Mobile commerce is a fast-growing business with tons of upside. For many of us, this is not news. For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Terminus

JUNE 7, 2017

Think about the last party you threw. Whether it was your kid’s birthday party or a dinner party with friends, chances are a fair amount of planning went into it — from selecting a guest list and sending out invitations to picking which food and drinks to serve. Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

Kwanzoo

JUNE 7, 2017

When running ABM display, ads are normally served to a list of cookies or IPs generated from your account list.

Display 40

Display Account Based Marketing ABM Advertisements 40

The Freeman Company

JUNE 7, 2017

How to get high tech in a traditionally tech-resistant demographic

Demographics 40

Demographics 40

Convince & Convert

JUNE 7, 2017

Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways. Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny magazine are pushing the envelope by using the carousel to build “insta articles.” Birchbox and Black Milk are bringing storytelling to their carousel posts, creating engaging how-tos and showcasing user-generated cont

Storytelling 146

Storytelling Touchpoints User-Generated Content Paid Search Agency 146

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JUNE 7, 2017

If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on -- between Facebook and Snapchat over the disappearing message. And so far, Facebook’s winning the battle -- all because of Instagram. When Instagram Stories launched in August 2016 , Snapchat had already been the first mover in the ephemeral, or disappearing, messaging space since Snapchat Stories were created in 2013.

Cost Per Thousand 78

Cost Per Thousand Branding Brand Identity CPM 78

DivvyHQ

JUNE 7, 2017

Content is no cake walk. In fact, working in content today means you’re locked in a constant battle with what we at DivvyHQ call the Content Cookie Monster (known in other circles as the “internet”). No matter how much more content you feed him each week, he still screams for more. Whether you’re an agency copywriter, B2B content specialist, entrepreneur, professional fiction writer, or social media pro, the challenges are largely the same.

Planning 40

Planning Content Advertising Agencies Creativity 40

chiefmartech

JUNE 7, 2017

The following is a guest post by Tony Byrne , founder of Real Story Group , a research and advisory firm that evaluates digital workplace and marketing technology vendors. The past several years have seen growing attention to martech “stacks,” the ever-expanding set of tools involved in enterprise customer engagement and marketing. As just one indicator, the latest MarTech Conference saw a record number of submissions to its famous Stackies contest.

Enterprise Management 55

Enterprise Management Digital Asset Management Marketing Management Paid Search Agency 55

Directive Agency

JUNE 7, 2017

As complicated as B2B marketing can be – it’s easy to get caught up in different strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, it’s good for keeping you on a focused path. Depending upon what market you are targeting, you will need a different mix of strategies and channels addressed in your marketing plan.

Planning 49

Planning Marketing Plans Ideal Customer Profiles B2B Marketing 49

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Exo B2B

JUNE 7, 2017

Every year, 50B$ is spent on unused content according to Yoav Schwartz the CEO of Uberflip. And according to CEB, 84% of marketers intend to spend more on content than in the previous year.Is it just me or there is something really, REALLY wrong with this picture? Is it just me or there is something really, REALLY wrong with this picture? And that’s not all….

Word of Mouth 40

Word of Mouth Trigger Marketing Content Storytelling 40