Full Circle Insights
DECEMBER 14, 2021
For marketers who rely on siloed data generated by individual solutions in the martech stack, coming up with an annual marketing plan is stressful. They cobble together metrics from a variety of sources to try to create a holistic picture of marketing/sales funnel performance, using numbers that don’t necessarily resonate outside of the marketing department.
Marketing Insider Group
DECEMBER 14, 2021
Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers.
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KoMarketing Associates
DECEMBER 14, 2021
Despite the benefits and impact of leveraging customer data, new research suggests that marketers still aren’t entirely satisfied with their team’s ability to make effective decisions based on this information. Ascend2 recently conducted the “Data-Driven Marketing” report, and statistics showed that marketers are finding customer data most useful for personalization (42%), email marketing (38%), and content marketing strategizing (36%).
Influitive
DECEMBER 14, 2021
Just how valuable and in-demand are customer communities to today’s B2B businesses? According to Gartner, “online communities have become integral — not optional — especially for solutions that rely on subscription-based revenue,” and they anticipate “the expansion of communities in B2B, and the associated use cases, to continue from 2021 through 2025.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
DECEMBER 14, 2021
To outrank the competition that is taking a large share of your target market, you'll need to focus on each of these 7 SEO plays. The post 7 Steps To Outrank Your True SEO Competition appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
DECEMBER 14, 2021
The more diversity you have in your marketing platform, the greater audience you'll be able to reach. These informed decisions lead to more successful campaigns. The post New Marketing Ideas, Strategies & Channels For 2022 appeared first on Search Engine Journal.
Zoominfo
DECEMBER 14, 2021
Sales plays an outsized role in driving growth at many organizations. Yet despite its importance, recent data suggests that sales as a profession is facing a looming hiring crisis. Data from ZipRecruiter indicates that sales vacancy listings are reaching unprecedented highs , up 65 percent to more than 700,000 listings as of July 2021. The Wall Street Journal notes that many companies are struggling to attract new sales reps, due in part to negative perceptions of sales as an industry.
Search Engine Journal
DECEMBER 14, 2021
Carousels are a great way to frame content in interesting and engaging ways. Here are some proven tips to boost your performance. The post 7 Tips For More Engaging, Top Performing Instagram Carousel Posts appeared first on Search Engine Journal.
Martech
DECEMBER 14, 2021
If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Their tactics now involve covert research done on their own time and in their preferred digital channels. They are also experiencing a more complex buying journey , increasing touchpoints and larger buying committees.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Unbounce
DECEMBER 14, 2021
What’s the lifeblood of any business? Leads. Leads are potential customers that can turn into sales and profit for your business. But leads aren’t all alike. Each one has different needs and expectations. They’re not always at the same stage of the buyer’s journey. One might simply be curious about a product or service, while another might be ready to jump on board and make a purchase.
Martech
DECEMBER 14, 2021
Good morning, Marketers, and the B2B marketing stack will be disrupted. The comment you’ll see from MarTech contributor Scott Vaughan below reflects some ideas we’ve been kicking around here all fall. B2B marketing, having undergone the ABM revolution, seems ripe for further disruption. Marketing automation isn’t going anywhere just yet — indeed, it will continue to be an important part of the B2B arsenal — but a number of factors have the potential to reduce its importance.
Search Engine Journal
DECEMBER 14, 2021
An InMotion Hosting server suffered a major hardware failure resulting in many websites going offline. Host is rushing to restore service The post InMotion Hosting Server Failure appeared first on Search Engine Journal.
Martech
DECEMBER 14, 2021
The rise of Headless and Hybrid CMSs is revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. But deciding whether your company needs to move to a Headless or Hybrid CMS is not something to jump into lightly. Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS: Do we have needs that aren’t being met by our current CMS?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
DECEMBER 14, 2021
Dropping verbal bombs in a livestream usually isn’t a good thing. But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling. Here are the top 10 takeaways. Continue reading → The post 10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021 appeared first on Content Marketing Institute.
Martech
DECEMBER 14, 2021
The latest release of Madison Logic’s ABM-focused ML Platform includes ML Insights, a solution aimed at fueling the account triage process with relevant data signals. Specifically, it will draw on: B2B Research: signaling in-market accounts consuming content on products and solutions across thousands of websites; Install Base: showing investment by accounts in competitive and complementary software; and Historical Performance: indicating buying centers actively engaging with relevant conte
Heinz Marketing
DECEMBER 14, 2021
By? Cameron Katoozi , Marketing Consultant at Heinz Marketing. Do you know what tech your team uses for daily marketing activities and campaigns? You could be missing crucial tools or underutilizing current ones and never notice. Digital marketers must leverage their marketing technology ( martech ) stack in order to increase their reach, manage data, and engage with new customers.
Martech
DECEMBER 14, 2021
Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung Onboarding Partner Program. The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. More partners are slated to join next year. Advertisers that choose to take advantage of the new program will also have access to Audience Advisor, a media planning guidance service provided by Samsung Ads.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
OnMessage
DECEMBER 14, 2021
Many business leaders wonder why their message isn’t resonating with customers. Well, more often than not, it’s because the message is not being delivered consistently. In fact, Black Sun LLC analyzed the messaging of more than 100 companies and discovered inconsistent messaging within corporate websites and annual reports in more than half (64 [.].
Search Engine Journal
DECEMBER 14, 2021
Learn the SEO trends you need to know for 2022. Our new ebook features insights from 44 top SEO experts. The post SEO Trends 2022, According to 44 Experts [Ebook] appeared first on Search Engine Journal.
SEMrush
DECEMBER 14, 2021
Finding ready, eager leads can be a real struggle for agencies. We sat down (virtually) with some agency professionals to hear how they source quality leads for their businesses. Read our blog to learn how you can secure your own qualified prospects!
Search Engine Journal
DECEMBER 14, 2021
In this Ask An SEO, Annika looks for guidance in dealing with enterprise pagination in a way that is both user and search engine-friendly. The post How Do I Deal With Large-Scale Pagination Issues? appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Salesforce Marketing Cloud
DECEMBER 14, 2021
For decades, compassionate leadership was the domain of social workers and wellness coaches, not corporate executives. But the recent pandemic has prompted executives at the highest levels to consider how leading with empathy can be a primary tool for managing a team. Especially one dispersed across the world, isolated at home for more than a year, and dealing with the epidemiological uncertainty of a global pandemic.
SEMrush
DECEMBER 14, 2021
We invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.
ConvertKit
DECEMBER 14, 2021
As we evolve as creators, it’s inevitable that our audiences evolve with us. If you find yourself serving multiple audiences, deciding which audience to speak to and when can feel like an impossible task that inevitably isolates one fan base or another. Unfortunately, with most mediums, creators must choose. In this episode, Alyssa and Melissa answer the question, how do you create for multiple audiences?
Leadspace
DECEMBER 14, 2021
Complete buyer profiles at the account, buying center and contact level are critical. This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) — combining what you know about the customer with what the world knows about the customer — for better lead to account matching, classification/scoring, context and insights.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Liveintent
DECEMBER 14, 2021
As we approach the end of the calendar year, the industry is planning for 2022 — but you can’t plan for the future without understanding the past. Recently, LiveIntent partnered with digital advertising consultancy Beeler.Tech and CoLab Media Consulting to assess the state of Revenue Operations. The new Rev Ops Barometer Report provides insight into the challenges publishers currently face and how to move forward.
Leadspace
DECEMBER 14, 2021
Complete buyer profiles at the account, buying center and contact level are critical. This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) — combining what you know about the customer with what the world knows about the customer — for better lead to account matching, classification/scoring, context and insights.
SWZD
DECEMBER 14, 2021
Our annual State of IT study helps tech marketers plan for the future by offering deep insights into tech trends driving changes in buyer behavior. We've got data on the factors driving spending shifts, 2022 IT budget allocations, and emerging technology adoption worldwide.
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