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Deflation comes to ecommerce as online prices fall 2% in July

Martech

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. Electronics, the largest ecommerce category with 18.6%

Pricing 104
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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 276
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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Are you facing challenges to grow your eCommerce business? If you are finding it hard to keep up with the fast-changing landscape of eCommerce, you’re not alone. From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. Online shopping is growing in popularity.

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Ecommerce trends: Shift to online shopping may be permanent

ClickZ

30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Image Source: TechCrunch.

eCommerce 141
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Ecommerce trends to watch for this Prime Day

Martech

Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. As a result, it’s a great snapshot of ecommerce trends. As this year’s Prime Day proves, digital retail is never exclusively online. online sales approached $12 billion over those two days, up 8.5%

eCommerce 106
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Ecommerce sets new Prime Day record, up 6.1%

Martech

Online shoppers set a new Prime Day record this year. Sales came in heavier on the second day of the event, when online customers spent $6.3 Amazon is an ecommerce giant. Amazon is an ecommerce giant. The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions.

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How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.

Loyalty 110