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How to drive and measure success with the right KPIs

Liveintent

The work we’ve done with the premier off-price eCommerce portfolio company Rue Gilt Groupe (RGG) helps illustrate these points quite nicely. RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. A more elegant approach. The key takeaways.

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Ecommerce Content and The Power of Intent

Anyword

I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. Maybe your favorite eCommerce fashion site. On the contrary, there are countless eCommerce advertisers that are driving sales. Let’s dive in. Talking Intent. Maybe Amazon.

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Ecommerce Content and The Power of Intent

Anyword

I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. Maybe your favorite eCommerce fashion site. On the contrary, there are countless eCommerce advertisers that are driving sales. Let’s dive in. Talking Intent. Maybe Amazon.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. The lesser-known benefit is Amazon’s Brand Referral Bonus (BRB), which is a 10% rebate on the sales price for sales generated from non-Amazon marketing efforts.

Amazon 52
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What is Google Shopping and How Does It Work?

seo.co

But contrary to common belief, Amazon does not hold a monopoly on eCommerce. Each product listing includes a thumbnail image with its price and other product information. Froogle used Google’s web crawler index to offer a simple price comparison service that eventually became a branch of Google AdWords.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

This strategy uses a dynamic ad template that automatically updates with images, pricing, and details of the items from your feed, tailored to each user’s interests. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign.

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Social Advertising is on the Rise for Retailers

Porch Group Media

As social advertising matures and in order to take advantage of new ecommerce opportunities from Covid, retailers are ramping up their spend in social. Although while most may be advertising on Facebook, almost half of respondents (42%) say they see the best return on ad spend (ROAS) from Instagram. That’s compared to just 21% in 2019.