How to drive and measure success with the right KPIs
Liveintent
JANUARY 27, 2021
The work we’ve done with the premier off-price eCommerce portfolio company Rue Gilt Groupe (RGG) helps illustrate these points quite nicely. RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. A more elegant approach. The key takeaways.
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