Optinmonster

MAY 14, 2024

Do you own an eCommerce site that gets a lot of traffic to its ‘out-of-stock’ product pages? Over time, this will give your customers the impression that your eCommerce store doesn’t plan its inventory well. Redirect visitors to your homepage or other landing pages in your eCommerce website. Delete the page completely.

eCommerce 66

eCommerce Work Management Marketing Management Lead Scoring 66

KoMarketing Associates

DECEMBER 20, 2022

In a past blog, we detailed GA4 conversion tracking for B2B marketers — from how GA4 defines a conversion (and how it differs from UA) to how to track key business conversions in the platform. Brie challenged us to use this question as a point of reference for what conversions to prioritize. Products are now Items in GA4.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 86

Marketing Automation Services Work Management Lead Scoring Lead Ranking 86

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.

Digital Asset Management 110

Digital Asset Management Work Management Marketing Management Digital Experience Platform 110

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Challenges. Guest post by Priyanka Desai.

Paid Content 288

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 288

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. Challenge them, and inspire and motivate them to act. Artificial Intelligence.

Marketing AI 206

Marketing AI Enterprise Management eCommerce Work Management 206

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. So, how do successful B2B businesses win online? Are you compromising on your commerce tool? How does that work?

Work Management 52

Work Management Allocation B2B Marketing Management 52

ClickZ

JANUARY 12, 2024

updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. Fospha’s solution empowers brands to measure their paid media spend across platforms like TikTok in a data-driven way that aligns with profitability.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

seo.co

DECEMBER 20, 2021

Ecommerce has reshaped the modern marketplace completely, making it unimaginable for businesses to function like they did only a decade or so ago. With ecommerce, of course. A reliable ecommerce manager stays up to date with the latest trends in technology, customer service, marketing, products, and small-package shipping.

eCommerce 98

eCommerce Enterprise Management Work Management Marketing Management 98

Valasys

FEBRUARY 15, 2024

In the current market environment, which is constantly evolving, B2B eCommerce has emerged as a key player, establishing itself as essential for driving growth and fostering innovation. The global B2B eCommerce sphere is projected to be worth $20.9 trillion by 2027.

Enterprise Management 40

Enterprise Management eCommerce Marketing Management B2B Marketing 40

Lead Forensics

MAY 7, 2024

These sales leaders have demonstrated exceptional skill in navigating complex sales challenges and contributing to their companies’ sustained growth and success. Rachael Molinelli, Senior Enterprise Business Development And Sales Executive, Amazon.com Inc. Jennifer Hollis, Associate Director Business Sales, Verizon Communications Inc.

B2B Sales 83

B2B Sales Enterprise Management B2B Marketing Management 83

Martech

JUNE 5, 2024

For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.” As a result, out-of-the-box AI solutions might not provide the best results, as they cannot access and analyze all relevant data.

Marketing AI 94

Marketing AI Domain Work Management Marketing Management 94

Marketing Insider Group

MAY 3, 2021

Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. Yes, your company is the solution to their challenges, but you have to build that story. When you’re developing content on big challenges and concerns for your audience, take a position.

B2B Marketing 276

B2B Marketing Content Marketing B2B Thought Leadership Planning 276

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I take pleasure in noting how the deal takes Gary full circle, as he started the business by buying the Computer Intelligence database from Ziff 22 years ago.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Martech

FEBRUARY 8, 2024

Marketer’s top concerns about AI in marketing Graphic via SOCI’s AI Transformation Index Underlining the need for more training around AI, 47% said their biggest challenge is a “lack of understanding of AI.” Only 1% reported other challenges, while 7% are not integrating AI at all. Get MarTech! In your inbox.

Marketing AI 76

Marketing AI Allocation Zoominfo ROAS 76

Huptech Web

JUNE 29, 2023

Is Headless Commerce Fit for all eCommerce Stores? By decoupling the front-end and back-end of your eCommerce platform , you gain the power to craft a store that is as distinctive as your brand itself. Get ready to embrace the exciting possibilities of headless commerce and take your B2B eCommerce game to the next level!

CMS Development 52

CMS Development Enterprise Management Industry CMS Elasticity 52

Huptech Web

MARCH 15, 2024

Plus, how to deal with the challenges that come with offering shipping discounts. These aspects can be super important for your business’s success. Encourages Repeat Business Customers are more likely to return to a store where they know they can save on shipping costs. In the US alone, 58.6%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Convert

NOVEMBER 23, 2020

Yet businesses may not be aware of just how much the dangers have increased. While businesses have had to contend with many challenges throughout the pandemic, it is important not to lose sight of just how damaging a cyber-attack can be – not just to a company’s finances, but to its reputation too. A Growing Problem.

eCommerce 105

eCommerce Business Phishing Lock-In 105

Salesforce Marketing Cloud

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. The challenge? An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. What’s the average conversion rate?

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Marketing Insider Group

JANUARY 12, 2021

In the world of recommendations (think Netflix and eCommerce), buyers expect personalization. Personalizing on personas is challenging. Those who prefer your website may be looking for content that speaks to their challenges and overcoming them. Get started today and generate more traffic and leads for your business.

Marketing & Strategy 273

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 273

Salesforce Marketing Cloud

JUNE 10, 2022

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives? Here’s how to make it happen.

eCommerce 96

eCommerce Work Management Allocation Paid Search Agency 96

Webbiquity

MARCH 26, 2019

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Tech Discounts operates an ecommerce site and a retail outlet in Golden Valley, Minnesota, that offer affordably priced refurbished electronic devices. Webbiquity: What inspired you to work on a solution to this particular problem?

Barriers 242

Barriers Multi-Channel Training Fulfillment 242

Marketing Insider Group

FEBRUARY 15, 2021

Content marketers find it challenging to produce 10x content, but it’s not impossible. Value can mean many different things, but generally, the content must deliver knowledge, solutions, or other takeaways for the audience. Solves a challenge: Customers are seeking answers when they go to Google and search. Quick Takeaways.

Lead Scoring 323

Lead Scoring Lead Ranking Content SMB 323

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. Even knowing what to measure, performance-wise, is a challenge. But these solutions — such as Salesforce and alternatives like HubSpot and ActiveCampaign — have limitations.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Martech

NOVEMBER 28, 2023

It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. The approach ensured that visitors were presented with exactly what they were interested in, allowing them to focus on the solutions most pertinent to their needs. Take Calian IT & Cyber Solutions, for example.

Marketing AI 91

Marketing AI Paid Search Agency Loyalty eCommerce 91

Martech

MAY 24, 2024

But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting. B2B personalization might involve tailoring messages to a company’s industry or specific challenges.

Marketing Automation Services 95

Marketing Automation Services Marketing Automation Automation Tactics 95

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. In today’s always-on world, every click matters.

Work Management 92

Work Management Marketing Management Digital Transformation Customer Satisfaction 92

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To overcome these challenges, focus on: Addressing these barriers.

CMS Development 94

CMS Development Allocation Budget Programs Business 94

Navigate the Channel

NOVEMBER 15, 2022

We may all be aware that eCommerce boomed during COVID. you know business shifted. Some brick-and-mortar businesses closed. Department of Commerce speaks to the (probably) unyielding “paradigm shift that COVID disruptions have brought to business.”. That’s a lot of business. The basics of B2B eCommerce.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

SmartBrief - Marketing

SEPTEMBER 28, 2023

Struggling with declining net profits and competition from other ecommerce platforms, Alibaba, China’s ecommerce titan, strategically invested in online shopping platform Taobao and achieved significant results in the first quarter. Moreover, high-end fashion and luxury items are integral to Alibaba’s business vision.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

ClickZ

AUGUST 6, 2020

When COVID-19 forced the closure of schools, pubs, restaurants and hotels, Brakes knew it had to pivot its core business strategy. With the UK in lockdown and business as usual at a standstill, the company felt obligated to find a way to bridge the gap and get food to those who needed it the most. Now, Brakes has distributed over 1.5

B2B 117

B2B eCommerce Urgency Marketing Distribution 117

Martech

OCTOBER 10, 2023

As a result, ecommerce and digital storefronts have surged. This reflects a fundamental shift in consumer engagement with businesses, driven by convenience and information access on digital platforms. This means businesses must invest in a solid online presence, reputation management and strong brand assets. Get MarTech!

Marketing AI 110

Marketing AI Paid Search Agency Allocation Marketing Management 110

Salesforce Marketing Cloud

JULY 27, 2022

Businesses are dealing with a shifting economic climate, shrinking budgets, and directives to do more with less. What is the state of commerce in 2022, and how can your business thrive amid all the financial turmoil? What is the state of commerce in 2022, and how can your business thrive amid all the financial turmoil?

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Webbiquity

SEPTEMBER 24, 2019

WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. It highlights the most significant advantages and disadvantages of each, so you can make an informed decision about which is right for your business. Sponsored post. Best All-in-One: Sitejet.

CMS Development 189

CMS Development Advertising Mediums Work Management eCommerce 189

Huptech Web

MAY 12, 2023

Table Of Contents Introduction What are eCommerce Returns? Ecommerce Return Stats Should I Offer Free Returns? How To Reduce eCommerce Returns and Maximize Revenue? This is where eCommerce returns solutions come in. In the world of eCommerce, returns are an inevitable part of doing business.

eCommerce 52

eCommerce Practices Terms and Conditions Tips 52

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Big Commerce is an example of a SaaS platform serving B2B sellers with secure, customizable solutions that fit their buyers’ behavior.

Marketing Automation Services 83

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 83