ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Act-On

APRIL 26, 2024

This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. Marketing — in this economy?

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. But wait, isn’t that the same as open rate?

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. In a nutshell, it will stop senders from knowing if an email has been opened or detecting the recipient’s IP address. of all email opens, which may equate to half your current list.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Lake One

AUGUST 25, 2023

What led them to opt in? What emails do you open? Everyone who’s opted in for your emails is probably interested in general biking content – to a degree. The more personal you can make your content, the higher your open rates, click-through rates, and conversion rates will be.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Double Opt-In. A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Navigate the Channel

AUGUST 1, 2023

From open rates and click-through rates to bounce rates and conversions, these metrics help marketers understand how recipients engage with their emails. Assessing Bounce Rates and Unsubscribes Bounce rates refer to the percentage of emails that failed to deliver successfully to recipients’ inboxes.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Only B2B

JULY 7, 2023

Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions. In exchange, ask for their contact information, including email addresses, when they download or access the content.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Vision6

APRIL 17, 2024

If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. Drive SMS opt-ins: You can add SMS opt-in as a CTA in email signatures, or send out an email asking for their communication preference.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Stevens & Tate

SEPTEMBER 26, 2023

The goal is to optimize the available opportunities for visitors to opt into your email list by ensuring your most popular content has valuable downloadable resources for your audience. And since open and CTRs are the top KPIs in email marketing campaigns, personalization is critical to enhancing engagement rates.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

illumin

DECEMBER 13, 2023

Key email marketing data points There are several different data points marketers can opt to track for email marketing optimization; choosing to follow all of them may be unnecessary (or impossible) for all teams. Open rate Open rate is another critical and popular metric among marketers.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. The importance of careful targeting is hard to overstate.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Our Email Analytics Survival Guide covers all the alternate KPIs you can use to measure success, aside from the open rates. Preview text.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? Here’s a common strategy for finding out: The next time leads opt in to your list — whether to receive a free download, join your newsletter, or sign up for your webinar — keep the conversation going. Everyone struggles with getting ghosted by leads. So where do you begin?

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Zoominfo

APRIL 16, 2019

People will notice, and they will opt out. Send out a re-engagement campaign to anyone who hasn’t opened your emails in the past few months. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Job functions. Industries.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Blue Flame Thinking

SEPTEMBER 25, 2023

Always use opt-in methods to ensure you have permission to send future emails. Deploying double opt-in practices (so the user confirms their email address after they subscribe) helps prevent automated spam bots from ending up on your lists. The below questions can help you identify the right place to start. Align your content strategy.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

ConvertKit

NOVEMBER 20, 2020

ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. You can see that and send a different email they might open instead! ). Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

SendX

MAY 6, 2021

Email Marketing An off-shoot of digital marketing, email marketing relies on sending targeted newsletters and other valuable content to a list of subscribers who have opted into receiving messages from you. You know your target audience, ideal buyer persona and have a strong market fit. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

JangoMail

DECEMBER 24, 2021

Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection. Opens are tracked by JangoMail placing an invisible 1×1 pixel image at the bottom of each message that has open tracking enabled. All of this means that open data is now less reliable. What is Apple’s Mail Privacy Protection?

Privacy Protection 70

Privacy Protection Privacy Open Rate Click Rate 70

Webbiquity

OCTOBER 29, 2019

You can rent or purchase lists, but if you have built the list of recipients using opt-ins or you follow a permission marketing strategy, the audience targeting is even better. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Better metrics.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Mailmunch

JUNE 9, 2021

Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . Well, that might be one of the reasons stopping you from getting a good open and response rate on your email marketing campaigns. . So how do you create personalized emails?

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

JangoMail

NOVEMBER 10, 2021

Open Rate Open rate is the percentage of recipients who open your messages. Opens are tracked by placing an invisible 1×1 pixel image at the bottom of your emails. If your recipient does not enable or download images in their email client, JangoMail is not able to track an “open”.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

Navigate the Channel

AUGUST 23, 2023

Factors like sending frequency, engagement rates, and complaint levels contribute to your sender reputation. Engagement-driven Sending : Pay attention to engagement metrics like open rates and click-through rates. Crafting an attention-grabbing subject line and a compelling email body is just the start.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Martech

FEBRUARY 4, 2022

And if you would a copy you could save or print out for your teams, click here to download the high-res version. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email. Compliance. This can be executed as a “welcome” email.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. Because your emails are winding up in spam folders. Want to jump ahead? Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Email segmentation can drastically improve the effectiveness of your email marketing campaigns.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Optinmonster

AUGUST 24, 2023

It allows you to create high-converting popups and opt-in forms that convert. TrustPulse TrustPulse is the best social proof tool that displays real-time notifications of recent customer activities, such as: purchases, signups, downloads, reviews, and more! It’ll help increase click-through rates and, ultimately, conversions.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

SalesIntel

JANUARY 8, 2024

This empowers users to easily opt out of receiving further communications, promoting a more transparent and user-centric approach. Impact on Email Marketing & SEO: These impending changes emphasize the criticality of adhering to established email authentication standards and maintaining a low spam rate.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Sprout Social

FEBRUARY 17, 2022

So whether you opt for plain text or a design theme, you need these elements to increase email opens and conversions. click-thru rate. Text messaging. Direct mail. Social media. These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Optinmonster

NOVEMBER 11, 2023

The Welcome Email Your welcome email is the email you send a subscriber within 24 hours after they opt in to your list. Offer emails typically have high open rates. Do you want to learn about the different types of emails? Emails are pivotal in keeping us connected. However, not all emails are the same. Not in retail?

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? Here’s a common strategy for finding out: The next time leads opt in to your list — whether to receive a free download, join your newsletter, or sign up for your webinar — keep the conversation going. Everyone struggles with getting ghosted by leads. So where do you begin?

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

SalesIntel

OCTOBER 5, 2023

Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns. In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

KoMarketing Associates

JANUARY 7, 2016

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. HOW HAVE YOU PERSONALLY SEEN MOBILE PLAY A LARGER ROLE IN CTO RATES? HOW HAVE YOU PERSONALLY SEEN MOBILE PLAY A LARGER ROLE IN CTO RATES?

Mobile Marketing 120

Mobile Marketing Email Marketing Click Rate Open Rate 120

BOP Design

MARCH 30, 2021

Is your list only prospects who downloaded a piece of content from your website? Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

ConvertKit

AUGUST 4, 2021

A welcome email lands in your new subscriber’s inbox anywhere from mere seconds up to one day after subscribing through your form or landing page (or confirming a subscription if you use double opt-in ). It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails.

Examples 145

Examples Newsletter Template Landing Pages 145