Contently

AUGUST 5, 2020

Contently Case Stories tell the story behind the amazing work Contently customers are doing. On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. The COVID content strategy. We’re always here.”

Top of Funnel 199

Top of Funnel SME Marketing & Strategy Budget Programs 199

ANNUITAS

MAY 28, 2020

Those channels typically include website, nurture programs, webinars, PPC, and content syndication. Yet – and here’s the nuance – webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. Now is also an amazing time to capture the voice of your company’s top thought leaders.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Presenting results of original research is often a strong draw. GoToWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. With so many advertising platforms available, it’s certainly a challenge to keep up with the space and create high-converting campaigns. 79% of marketing leadsnever convert into sales.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. But buyers want to engage with experts and they want support for their current and future challenges. Many blame it on C-19. Challenge the status quo.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

SnapApp

MAY 7, 2019

One of the most important functions of marketing is to get leads to your sales team—but not just any leads. To get the most out of your salespeople’s time, those leads need to be qualified and ready to enter the sales process. To find out, we teamed up with the research team at Databox and asked 43 marketing experts how they do it.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Stevens & Tate

MARCH 7, 2023

We will be going over the different stages of the buyer’s journey, but before we do, it’s important to understand exactly what the buyer’s journey is and why it’s so important. What is the Buyer’s Journey? They will read up on the different products offered by different brands.

Top of Funnel 83

Top of Funnel Buyer's Journey Digital Marketing Funnels Funnel Advertising 83

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing. So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

SalesIntel

SEPTEMBER 13, 2021

Your sales and marketing teams spent a lot of time and effort answering this question. But even if your sales staff calls someone who precisely fits your buyer persona, they fail to close the deal. But even if your sales staff calls someone who precisely fits your buyer persona, they fail to close the deal.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Salesforce Marketing Cloud

APRIL 21, 2022

Marketers are using a growing number of different platforms in their tech stack to advertise, engage customers, deliver digital experiences, and drive conversions. Instead of focusing on upper-funnel metrics like clicks and opens, marketers can shift KPIs to center on downstream outcomes such as signups and purchases.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Directive Agency

AUGUST 3, 2020

Those leads may not turn into customers overnight, but that doesn’t mean you can’t leverage the platform as an effective tool to supplement your other sales and marketing efforts. Facebook advertising for B2B brands. Focus on the funnel. What kind of content you promote through your ads. Let’s get started.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Webbiquity

AUGUST 26, 2021

To maximize the return on your paid advertising campaign spend, you’ll need a properly structured and optimized landing page. Copy : Provide more information on your product, service, or content offering and give more context. Try to elevate your content with photos or multimedia files to provide a visualization.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Martech

JUNE 23, 2022

This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. Engage Workday Consumers throughout the funnel.

Top of Funnel 77

Top of Funnel Campaigns Funnel Advertising Work Management 77

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Onalytica B2B

NOVEMBER 22, 2018

#imhuddle @teridonovan24 from @cisco telling us about her journey with #influencermarketing – “we needed to frame this opportunity internally” to learn, connect, create and scale pic.twitter.com/BNHvEbK1Ca. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Do you want top of funnel awareness, or to drive outcomes?

Planning 266

Planning Tips Top of Funnel Work Management 266

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . Despite all these advantages, premium content is often misunderstood as a marketing concept and poorly applied in practice.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Content Standard

JANUARY 22, 2018

Not too long ago, if you produced enough content with the right keywords, you were in pretty good shape as a content marketer. Content marketers are feeling the squeeze: Just being competent at your job requires creativity, strategic thinking, and great organization. And becoming a truly masterful content marketer?

Statistics 94

Statistics Research Top of Funnel Content Marketing 94

ClearVoice

JULY 22, 2022

The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end. High-quality content naturally earns traffic, backlinks, and social shares. Contact Sales.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Martech

MAY 4, 2022

Engaging buying committees through coordinated marketing and sales programs. Incorporate ABM into top-of-funnel channels. ” Cerretani recommended that ABM marketers focus on creating top-of-funnel content that aligns with their persona and industry research. .” Click here to download!

Account Based Marketing 99

Account Based Marketing ABM Webinar Metrics Effectiveness 99

Madison Logic

AUGUST 9, 2022

NEW YORK, NY – August 9, 2022 – Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition , which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them.

Top of Funnel 52

Top of Funnel Account Based Marketing Multi-Channel ABM 52

Heinz Marketing

FEBRUARY 13, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I’m your host, Matt Heinz.

Top of Funnel 94

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 94

Madison Logic

JULY 20, 2023

When the committee comes together, they must share and align their research to make a unanimous purchase decision. Identifying and Targeting the Right Decision-Makers Gone are the days when a sales team could reach out to one gatekeeper to invest in new business solutions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. But until then, here are three strategies that have worked for me to efficiently and effectively create videos that deliver across the entire marketing funnel: 1.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Or as he explained, “growth, not with traditional advertising but rather with programming smarts on a shoestring budget". Growth Hacking Funnel. The growth hacking funnel chalks down the stages in the user lifecycle. What Is Growth Hacking?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Martech

JUNE 3, 2022

This process necessitates a strong appeal to brands’ goals — often at the enterprise level — and this can’t be done without proper marketing and sales team alignment. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said. Click here to download!

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 104

Sharpspring

AUGUST 17, 2021

Paid advertising is often one of the most expensive aspects of your marketing budget. The True Costs of Paid Advertising. Most PPC campaigns focus on the top-of-the-funnel (awareness building) and run on Google AdWords, Bing Ads, etc. Or they were simply researching for a future purchase but aren’t ready to buy?

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

Envy

JULY 19, 2022

As we have already mentioned, freemium apps now make up more than 90% of app downloads, compared to just 50% a decade ago. Furthermore, a freemium business model is often accompanied by lengthy research into what aspects customers actually like, how much they would be willing to pay, and more.

Lead Ranking 118

Lead Ranking Word of Mouth Business Burn Rate 118

ClickZ

JULY 16, 2020

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. Most companies spend a significant amount of money on advertising efforts and yet fall short of their goals.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Download eBook. ABM platforms for intent, advertising, and measurement. ABM works best when marketing and sales collaborate. Better alignment between marketing and sales teams.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

ClickZ

MARCH 2, 2020

With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. Advances in machine learning (ML) have been equally important to marketers and advertisers alike. Did the customer research competitors and decide on your brand?

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Inbox Insight

MARCH 29, 2023

When setting out a demand generation or content marketing campaign it’s always important to start with one key question in mind – how will this bring us a return on our investment? Marketing qualified leads (MQLs) are contacts who have engaged with your marketing team’s efforts but aren’t yet ready to receive a sales call.

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Lead Scoring 52

Unbounce

MARCH 2, 2020

And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. Just take a look at a landing page we used to advertise our trial of Unbounce back in our early years, compared to a landing page we’re using today…. It’s no easy task. But it is possible. Whaaaat?!”).

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145