eDataSource

JULY 30, 2019

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Classless Inter-Domain Routing - a method of allocating IP addresses & IP Routing. DEFINITION. Also known as Double Opt-in and Verified Opt-in.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

Sharpspring

JUNE 10, 2020

Authenticating your mail helps receiving servers confirm that you are who you say you are and that your email is unlikely to be problematic (phishing, spoofing). One helpful item to note: It is not unusual to see slightly lower open rates when switching sending platforms while you (re)establish your sending reputation with mailbox providers.

Email Marketing 52

Email Marketing CAN-SPAM Phishing Paid Search Agency 52

eDataSource

OCTOBER 2, 2019

By providing domain alignment among authentication protocols (DKIM & SPF), DMARC essentially acts as a gatekeeper, helping prevent phishing and malware attacks from reaching the inbox. And 91% of those attacks begin with phishing? BILLION dollars? Authentication is serious business, people. . Bravo, Michelle.

Conference 51

Conference Deliverability Phishing Lead Ranking 51

Act-On

NOVEMBER 7, 2023

Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. And you shouldn’t try.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Optinmonster

APRIL 11, 2024

Your sender reputation is attached to the IP address or domain you’re using for your email marketing. Factors that influence this reputation include the number of emails sent, bounce rates, spam complaints, and engagement rates. For example, it includes your domain reputation. It fights email spoofing.

Deliverability 101

Deliverability CAN-SPAM Work Management Domain 101

Martech

MARCH 4, 2024

The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email. Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources.

Rules 114

Rules CAN-SPAM Phishing Work Management 114

Zoominfo

OCTOBER 14, 2021

Sales professionals, marketers, and recruiters live and die by two vital metrics when it comes to email: bounce rates and open rates. Ultimately, it doesn’t matter how compelling an offer may be if an email fails to reach its target or they choose not to open it.

Zoominfo 100

Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

SendX

SEPTEMBER 10, 2018

In fact, it is even quite possible that your emails never reached subscriber's email inbox because of the various myriad issues like bounces, blacklists, domain & IP reputation etc. On another hand, it also acts as a strong deterrent against malware and phishing attacks against an unsuspecting public. What is SPAM? Blacklists.

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

Litmus

JUNE 12, 2023

Check key elements across critical areas like configuration, domain reputation, IP reputation, and authentication. All caps—it can give a high spam score and can seem aggressive Image-only emails without real content to scan Links that look like phishing attempts Using link shorteners 6. Come check it out!!!”

Deliverability 68

Deliverability CAN-SPAM Opt-out Opt-in 68

Delivra

SEPTEMBER 21, 2021

Sending marketing mail from a free domain. Do: Send marketing content with an active address at your organization’s domain. In general, using a from address that has a domain other than your own is a big no-no. Similarly, using a free domain email address such as Hotmail, Yahoo, or Gmail is also a bad idea.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52

Belkins

SEPTEMBER 17, 2020

It means they didn’t build campaigns, often changed their plans and templates, or struggled with increasing their open rate. These issues aren’t uncommon for people who don’t have experience with inbox management, spam triggers, and domain settings. It’s particularly important for software sales.

Work Management 97

Work Management Marketing Management Software Top of Funnel 97

Albacross

JULY 3, 2019

Poor open rates, a higher number of unsubscribes, low click-through rates…looks like nothing is working out. Spammers and phishing attackers are constantly trying to find ways to cheat the email server into accepting their email as genuine email. They look at every incoming email with suspicion.

Email Marketing 59

Email Marketing CAN-SPAM Phishing Deliverability 59

Albacross

JULY 3, 2019

Poor open rates, a higher number of unsubscribes, low click-through rates…looks like nothing is working out. Spammers and phishing attackers are constantly trying to find ways to cheat the email server into accepting their email as genuine email. They look at every incoming email with suspicion.

Email Marketing 55

Email Marketing CAN-SPAM Phishing Deliverability 55

SendX

JANUARY 22, 2019

You Domain has a poor reputation C). Links inside the email If the links inside your emails point to a suspicious domain or a URL which has been flagged as fraudulent then it is very likely your email will land in SPAM. Most of your emails will land in SPAM folder and also your domain and IP reputation will take a severe hit.

CAN-SPAM 257

CAN-SPAM Domain Deliverability Phishing 257

Single Grain

JUNE 29, 2021

Similarly, Netflix sends out movie recommendation emails based on the user’s previous watching history: Interestingly, you can also use Artificial Intelligence to draft more engaging subject lines and improve your email open rates. ” This will help subscribers recognize your brand instantly and encourage them to open your email.

Marketing AI 137

Marketing AI Email Marketing Trends Lead Ranking 137

Martech Advisor

MARCH 16, 2020

As a result, open rates are declining and so are donations. Bulk send or one-off – If Gmail sees a bulk send coming from certain domains and IP addresses, all with similar subject lines and messages, the message will be classified in one of the four categories and not appear in the primary inbox if the user has all tabs enabled.

CAN-SPAM 52

CAN-SPAM Phishing Deliverability Open Rate 52