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How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Most often, an email audit focus on multiple purposes to pinpoint the problems accurately. How to Audit Your Email Campaigns. Many of the basic elements of solid email marketing practices (e.g.,

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Make It to the Inbox With Litmus Spam Testing

Litmus

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Here are some of the authentications our email spam test considers: DomainKeys Identified Mail (DKIM). List-Unsubscribe.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware.

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Email marketing strategy: A marketer’s guide

Martech

In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. Typically, your IP address will be associated with a domain name or a subdomain through the DNS.

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This Month in Email: A Recap of Email Marketing News in September 2023

Litmus

News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns , according to new research from Ascend2 and RPE Origin. million payment for what they believed was a legitimate bill in an email scam.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Primarily, these updates aim to enhance the user experience by reducing unwanted spam and ensuring that only authentic, relevant emails land in inboxes. This move is also a response to the increasing sophistication of spam and phishing attacks, which not only annoy users but also pose serious security risks.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you. This type of formatting is often used in unsolicited, deceptive, or phishing content. Ensure that all capitalisation and abbreviations align with your brand’s overall voice.