Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. It takes a lot of time and effort to outrank your competition because mostly bigger brands are competing with your site for short-tail or head keywords.

Mizuno running long tail outreach marketing case study

Biznology

Long Tail Blogger Outreach. While Sally and I reached out to those hundred top bloggers by hand, reaching them via email as well as through their social channels, including email forms and even via private message on Daily Mile , it was a different thing entirely across the long tail.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. Search for any domain and see every place they’ve shown up on Google: every keyword bought on Adwords, every organic rank, and every ad variation in the last 9 years. 9) Long Tail Platinum.

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity

However, that doesn’t mean text posts no longer matter; as long as they have a clever hook, they can do well, too. Use Long-Tail Keywords in your Content. Domain authority is the ranking assigned to your website by search engines like Google.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. If you are focusing on ranking for long-tail keywords, you are going to suffer.

Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords.

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Hubspot

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Go for the relevant, long-tail keywords instead. Instead, there are many ways to research and find long-tail keywords that are right for your business.

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. Your piece of content does not have to be thousands of words long for it to appear. “Google it.”

The Secret to Finding the Right Keywords for your SEO Strategy

The Lead Agency

Integrating the right keywords across your online domains is at the heart of maximising your visibility, but how can you determine which ones will be the most effective? Another beneficial domain to use when conducting keyword research is Google Ads ’ Keyword Tool.

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Long-tail keywords are combinations of words or complete phrases that attract relevant traffic; they’re less competitive than individual words and are typically easier to rank for. Verify that your links are coming from a variety of authoritative domains, rather than a single site.

The Beginner’s Guide To SEO

Marketing Insider Group

For example, The Hummingbird update of 2013 began to recognize search queries using long-tailed keywords in order to decipher the context of the question, rather than chase the specific keywords within the question. According to Moz : Domain-level link authority features 20.9% .

SEO 269

Does Your Website Need a Blog?

The Lead Agency

Regardless of how great your digital domains are, if your target audience can’t find them, you will likely struggle to generate leads. Blogs are becoming an increasingly common component of many B2B content marketing strategies.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.

How To Get Super Smart On Keyword Research In One Hour

The Forward Observer

For years keyword research was largely the domain of search engine optimization (SEO) experts and firms who would engage in a fair amount of on-page tinkering in order to help their companies or clients rank higher in search results.

Getting Started With an Ecommerce Business

Marketo

Choosing your Domain. If you’re starting from scratch, then you need to begin by selecting your domain. Without a domain you have nowhere for your website to be held and no way for people to access it.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Its 2018 Global Media Report concludes: “The numbers tell a story of a media ecosystem that continues to expand at an accelerated rate, and an ecosystem that is becoming increasingly democratized by a ‘long tail’ of lower tier publications.”. Photo Credit: Frank McKenna.

Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

I’ve drawn it as a long tail. They tend to consolidate within their domain. However, app platforms play a special role by facilitating the discovery and integration of apps within their particular domain. The Platform/App Spectrum Is a Long Tail.

How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. Link to sources with high domain authority, says @JuliaEMcCoy.

How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords.

Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

chiefmartech

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long.

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Your piece of content does not have to be thousands of words long for it to appear in the answer box. “Google it.”

Google 334

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

Moz Open Site Explorer is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

Despite only taking milliseconds, there’s a long process to be able to display a list of results that answer your question. For example, a massive increase in backlinks from suspicious domains over a short period of time is an indication of Black Hat techniques. Head Tail.

SEM for Financial Services: Everything You Need to Know

QuanticMind

Google also prioritizes older domains with more authority on the web. So while it’s technically free to optimize for SEO, it is a long-term visibility strategy that won’t deliver fast results in the beginning. Target long-tail keywords.

SEM 91

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† We’re off to the races!

Trade 165

Strategies for a Successful Paid Search Campaign

Cody Ward

Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. Another strategy would be to target very specific Long Tail keyword phrases that are searched less often, but are further down the purchase funnel.

Search 149

19 Free SEO Tools That Should Be on Every Marketer’s Radar

Martech Advisor

Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. You can check whether any of the links on your website/blog is broken, along with a URL score and overall domain assessment. LSI Graph - A feature-rich long-tail keyword generator.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

How Long Tail Keywords Can Drive Traffic In Organic Search”. However, if you’re only optimizing for short-tail, broad terms, you could be driving too much un-qualified traffic to your site. How the Use of Sub-Domains Can Harm Your Search Rankings”.

Sites 107

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

RankBrain was introduced to augment Google's Hummingbird algorithm update by helping it interpret the overall context of search queries and showing users pages that do not necessarily include the words they typed, but that contain information related to the idea, domain or even location of the query.

SEO 87

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

These are links that originate from another site and point to a page on your domain. They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords.

Link 282

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well.

5 SEO Strategies You Need to Master [Infographic]

Crimson Marketing

Exact match domain name. Use long-tail keywords. Over 70% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey. Get Quality Links.

SEO 154

SEO Best Practices for Landing Page Optimization

Valasys

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. Prologue.

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

In many cases long tail exact match terms will generate a much better return or conversion rate. This is only utilized for Display campaigns and is the domain name of the publisher site where the ad was clicked. ValueTrack is an easy-to-use AdWords URL-tagging feature.

How to Perform a Competitor Analysis to Boost SEO

Method and Metric

A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Why competitive analysis?

Integrated Marketing: 10 Digital Campaign FAQs You Must Know

TrueInfluence

Integrates with a universal block list to identify domains reported for fraudulent traffic. Detects and blocks sites flagged for “impression laundering” (displays one domain name while selling traffic from another). Want to make sure everyone on your campaign team is on the same page?

FAQ 76

Subfolders vs. Subdomains: How It Affects Your SEO

SmartBug Media

Adding the same long-tailed phrases that you’re ranking for to the URL will give you the opportunity to own that phrase from the top down. If you’re expecting your main domain to reap the SEO benefits from your subdomains, however, you are wrong. The two will be ranked as independent domains, so it is important to set up search console to crawl each as such. Watch to learn more about how content planning increases the strength of your brand and your domains.