Convince & Convert

OCTOBER 21, 2014

Meeting Generation Z With Video. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 93

Video Marketing Content Thought Leadership Social Media 93

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. With more than 2 billion active users a month and more than 1 billion hours of videos streamed a day, it’s a popular place for consumers to discover new brands and content. What are YouTube tags?

Tagging 52

Tagging Youtube SEO Optimization 52

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

MARCH 22, 2016

Video is quickly becoming a default tool for marketers around the world. However, producing videos is only one part of the equation. A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. The New Adwords is Video.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. Tweets and YouTube videos may be the “bookends” of social content strategy.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Webbiquity

NOVEMBER 21, 2021

Video Editing. Easily create your own videos. Join millions of people creating and sharing videos with our easy drag and drop video maker. Then customize your video with colors, fonts, transitions, and more. You’ll even get a digital certificate, documenting how your purchase did some good for the world.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. YouTube marketing strategy template A lot goes into video marketing on YouTube. Use it to document just how much work goes into executing on a high-impact social strategy.

Social Media 80

Social Media Template Work Management Marketing Management 80

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. They were excited to have the opportunity to share their experiences using video.

User-Generated Content 117

User-Generated Content Video Marketing Generation Marketing Management 117

SmartBug Media

MARCH 6, 2019

Video is taking the sales world by storm, and rightfully so. One minute of video is equal to 1.8 million words to your audience, and brands that use video marketing grow their year-over-year revenue 49 percent faster than brands that don't. The Power of Video. Examples of Videos in Action. Engages viewers.

Communities 77

Communities Video Marketing Top of Funnel Youtube 77

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Webbiquity

MARCH 2, 2021

Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. Finally, there is the content that attendees generate on their own: social media posts, video, photos, even blog posts.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Marketing Insider Group

AUGUST 12, 2020

As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Content Standard

DECEMBER 5, 2018

You’ve heard all of the stats—demand for video content is growing rapidly , and using video in your content marketing strategy increases traffic and engagement. But how should you approach creating video content from the ground up? Here are some of the best methods and considerations for each phase of your video journey.

Video Marketing 78

Video Marketing Marketing & Strategy Distribution RFP 78

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

AUGUST 10, 2017

Using video across your website can be a great way to boost your SEO performance and give you a better shot at ranking highly with Google, but only if you do it properly. My name is Tyler Lessard, and in this Chalk Talk, we’ll discuss the latest best practices for using video to drive your SEO performance and more inbound lead flow.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. A content strategy is a documented plan that identifies your business goals and then uses content as a primary conduit for achieving those goals. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Hubspot

APRIL 24, 2018

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. And that can be tricky, because to make a great video, you need a few things -- like a camera and editing software. There's a good chance you already have video editing software installed on your computer.

Budget Programs 101

Budget Programs Video Marketing Best Practices Marketing AI 101

Convince & Convert

MARCH 17, 2016

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Here’s where user-generated videos come in. This includes video.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

DiscoverOrg

SEPTEMBER 26, 2017

Subscribe to our YouTube channel. We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. I’m excited for this experiment, and I hope you’ll join us as we document our own successes and failures.

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

Brightedge

SEPTEMBER 9, 2022

In other news, there have been several minor changes in Google Search Console along with some additions to Search Central documentation that SEOs should be aware of. YouTube has also launched a dedicated podcasts homepage. YouTube tests videos in comments and launches podcasts homepage. SEO News and Updates.

SEO 52

SEO Guidelines Validation Youtube 52

BOP Design

APRIL 14, 2021

According to research, the most popular social media platform between the ages of 30-64 is Facebook, while Instagram and YouTube are the most popular platform for the ages of 18-29 ( Source ). Creating content for your audience will be drastically different if your audience is on Facebook and not on Instagram or on YouTube but not Facebook.

Social Media 134

Social Media Paid Search Agency Media Companies 134

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. These IP matches are attributed and documented, indicating that someone within the household completed the intended action directly from viewing the CTV ad.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

SmartBug Media

APRIL 28, 2021

The Marketo Community highlights discussions, blogs, documents, and videos, all for learning more about the platform and its capabilities. Marketo Website Documentation. You can search by topic and even view different types of learning materials such as worksheets, videos, kits, templates, and more. Udemy Course.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Marketing Insider Group

DECEMBER 11, 2019

A roadmap is a document that plots out your goals and the steps you will take to achieve them within a certain timeframe. Let’s say another one of your content goals is to grow your brand YouTube channel Watch Time by 30%. Some inputs could be number of new videos published, number comments, and average view duration.

Planning 302

Planning Work Management Marketing Management Deliverability 302

Scoop.it

MARCH 14, 2024

For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc., These posts include links to their product pages in the video descriptions. These backlinks, originating from popular social platforms like YouTube, serve a dual purpose.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Vidyard

JUNE 8, 2017

Bolstered by a recent trend towards cord-cutting, and devices like AppleTV and Google Chromecast, video podcasts are staking their claim as not only one of the most engaging syndicated content forms, but one of the most popular. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Navigate the Channel

JUNE 19, 2023

Insist on a Content Calendar and Content Schedule Whether it’s in a Google Doc or Excel sheet, document what message will go out via what channel and when. Construct a content library, with examples of successful posts from the past for inspiration, and ready-to-post video, photos and text. We can help.)

Social Media 65

Social Media Media Curation Content 65

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Sprout Social

DECEMBER 6, 2023

There’s even the WorkTok community on TikTok, if you want to experiment with short-form video. For their “ Define Your Load ” campaign, the brand partnered with Steve Burns of Blue’s Clues fame to create a series of video clips where the TV icon seeks definitions for some “common” phrases in the supply chain industry.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118