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How B2B influencer marketing will grow your brand

Sprout Social

Every member of a procurement team is more than just a professional—they’re people. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

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How to Write a Business Proposal [Examples + Template]

Hubspot

That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one. Jump to one of the following sections: What is a business proposal?

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

It’s a hugely important consideration when putting together a go to market (GTM) strategy. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? For example, DevOps may not like fluffy marketing speak, but will want the tech specs.

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Sales Enablement: How To Boost Your Communication with Sales in 6 Easy Steps

Pam Didner

A common problem many of my clients face is how to clearly and effectively communicate with sales, and I can understand why – supporting sales is tricky and delicate. How can I support them if they change directions all the time?”. Ok, regarding that last question, check out my tips covering content marketing for sales.

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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

Tim and his team recognized that the creative application of technology could increase labor productivity, benefiting both the commercial construction companies building these complex structures and the investors paying for them. Team currently has five members, with plans to expand to 17 by end of 2020. This is my second startup.

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15 Key Integrations Between CRM & Your Other Business Processes

Hubspot

Ideally, your CRM should serve as the core hub to all of your sales activities, and integrations serve as the supporting cast making your central software even more powerful. Whether you are sending cold pitches, sharing data with your internal team, or answering prospect questions, email is your go-to tool. Email Integrations.

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Social Spotlight: Nike and how to outpace the competition on social

Sprout Social

million videos and Twitter users send 511, 200 tweets—per minute! It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social. But success in the market doesn’t always translate to success on social. So what’s their secret? Utilize innovative technology and gamification.