Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Why is press release distribution important? How to distribute your press release.

Press 100

Press Distribution PR Public Relations 100

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. In addition to creating and distributing a press release to announce the launch, the company might also email or tweet at prominent bloggers who write about small business issues. It’s about engagement, too. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Public Relations Messaging Effective public relations messaging helps shape public perception, manage reputation, and influence opinions about an organization or individual.

PR 98

PR Planning Marketing Management Public Relations 98

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. These metrics go beyond traditional measures like media coverage and press release distribution.

PR 65

PR Trends Public Relations Transparency 65

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. With less competition in the media space, your team will be able to stand out even easier and take advantage of a time when many teams aren’t distributing sponsored content. How can teams thrive with fewer resources, less money and fewer hands on deck?

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Content Standard

SEPTEMBER 17, 2019

” By pooling the four types of media into one distribution strategy, PESO eliminated content silos and created a scenario where the sky was the limit for ROI. Does Earned Media Still Have a Role in Content Distribution? The PESO model is the smartest way to activate a public relations campaign today.”

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Here are some pre-distribution tips to set you up for getting the metrics you want.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Download our 2024 PR survey to gain valuable insights and actionable recommendations for embracing PR trends and shaping the future of public relations.

PR 62

PR Public Relations Digital Transformation Ethics 62

Convince & Convert

AUGUST 28, 2014

Content promotion and distribution, as an industry, is starting to grow up. » Content Marketing case study content distribution content marketing content marketing strategy content promotion distribution channels public relations re-branding return on investment slingshot seo the rodon group'

Promotion 147

Promotion Brand Identity Branding Public Relations 147

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Brandpoint

OCTOBER 23, 2020

For example, the placement of your media incorporates the timing and frequency of distribution, the targeted audience and more along those lines. Enhanced amplification and distribution, also known as premium MAT releases. Simply put, controlled media is exactly what it sounds like: media controlled by you (the brand).

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Contently

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Publish and distribute content. Distribute it according to how it fits into your TOF goals.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Brandpoint

APRIL 3, 2024

Trend 2: Harnessing Artificial Intelligence (AI) in Public Relations Artificial Intelligence (AI) is not just another industry trend, but a transformative tool that is impacting every industry. Get ahead with industry trends for next year! Contact us to get started!

PR 48

PR Trends Public Relations Ethics 48

Walker Sands

OCTOBER 26, 2023

In the offices of a Manhattan-based agency called G&S Business Communications, the four journalists and I spoke in front of a group of about 50 public relations and communications leaders from dozens of agencies throughout North and South America. We began the discussion by talking about what makes a good story.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Today securing media placements is even more difficult and folks in media relations have their work cut out for them.

Media 122

Media PR Paid Search Agency Distribution 122

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

nDash

NOVEMBER 11, 2021

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. PR is an acronym for “public relations.” For example, many believe those who work in advertising and public relations are doing the same thing.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Which distribution is right for you? appeared first on Brandpoint.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Zoominfo

NOVEMBER 1, 2022

Consistently Exceeding Client Expectations In public relations, timing is everything — and few people understand this better than Alan Roberts of Newswire. I’m working hard, sure, but I’m working so much smarter.”

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? Stage 2: Growing Trends through Relatable Stories. Not only do lookbooks get shoppers engaged with your new line, but they’re also useful when it comes to content distribution.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? Stage 2: Growing Trends through Relatable Stories. Not only do lookbooks get shoppers engaged with your new line, but they’re also useful when it comes to content distribution.

Distribution 40

Distribution Merchandising Content Blogger 40

Contently

FEBRUARY 21, 2023

First, determine your (and your team’s) top priorities and challenges, from content ideation through distribution. Getting Started With NLP in Content Marketing When it comes to NLP in content marketing, it may be difficult to know exactly where you should start.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Biznology

JUNE 2, 2021

With theaters and entertainment venues currently closed or limited and streaming services booming, pre-pandemic entertainment product distribution and consumer access methods are rapidly changing and adapting, reflecting new worldwide behaviors. Satellite and internet streaming services now span language and cultural borders.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Sage Marketing

OCTOBER 2, 2023

This involves the precise identification of the target audience, product positioning, the formulation of pricing structures, the strategic selection of distribution channels, and the orchestration of compelling creative marketing efforts. Optimal distribution ensures your product reaches the right customers at the right time.

Startups 52

Startups Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

Zoominfo

NOVEMBER 20, 2023

After you have content created for a campaign, AI can also recommend the optimal channels and timing for content distribution — especially in cases where a team has trained an AI bot on previous performance data. Using an AI writing tool like Grammarly can be a great way to create quality communications at scale.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

KoMarketing Associates

APRIL 7, 2021

Earned media is basically public relations, though it can be much more. So a really good demand generation marketer should have the number of a good public relations contact on their phone. We’ve talked a lot about “owned media” here – as in content you create, own, and control. Then there’s paid media. The prospect.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content Marketing Institute

JUNE 12, 2018

Sure, public relations and content marketing are overlapping fields, but they’re not the same. Public relations, as defined by the Public Relations Society of America, is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Brandpoint

MARCH 26, 2020

However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. 2: Distribute strategically and use location targeting Breaking through the political noise can be difficult without a targeted plan.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136