Hinge Marketing

JANUARY 9, 2020

Yet, content creation is still a top priority for most B2B marketers. Are more people following you as a trusted thought leader? While most would see this as a brilliant advertising or public relations campaign, Red Bull and GoPro saw it as a scientific mission that they were willing to sponsor. billion dollar in the US.

Research 118

Research Co-Registration Brand Identity Branding 118

KoMarketing Associates

JUNE 2, 2014

Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like PRNewsWire.com, PRWeb.com, and BusinessWire.com. The public relations industry has been under threat and misconception for quite a while. What Does This Mean for My B2B Marketing Strategy?

Link Building 120

Link Building PR SEO Ad Building 120

Canadian Marketing Association

FEBRUARY 7, 2018

By James Chalmers of CMA's B2B Council. The following is the second in a series of blog posts where James Chalmers sits down with various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer.

PR 48

PR Advertising Agencies B2B Thought Leadership B2B 48

Optinmonster

DECEMBER 21, 2023

Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. These public relations (PR) firms let you publish press releases online.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. Public Relations and Special Features. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Sprout Social

APRIL 15, 2020

Jen Hartmann , the Director of Strategic Public Relations for John Deere, suggests imagining your content amongst COVID-19 alerts to help decide whether to keep or cancel a given message. We've since distributed $500k of shoes and listened to our community by adding a “buy-one-give-one” option in the U.S.

Marketing & Strategy 143

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 143

Walker Sands

MARCH 18, 2020

This creative and thoughtful approach addresses a real need with a new audience who have an opportunity to become lifelong customers. Timeliness is everything, so if you’re planning to prepare these materials, create and distribute them quickly. Create relevant content that adds value. Be empathetic on social media.

Paid Content 52

Paid Content Planning Budget Programs Paid Search Agency 52

Exo B2B

JULY 2, 2019

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. But, there’s a lot more.

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

NOVEMBER 17, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

APRIL 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

LEADership

SEPTEMBER 5, 2013

This isn’t about B2B vs. B2C strategies and tactics. I’m a CEO in a B2B industry. How does your B2B messaging come across to me? Here are 5 steps you must follow in order to build a sustainable social strategy and accelerate your B2B lead generation: 1. EXTEND THOUGHT LEADERSHIP TO THIRD-PARTY PLATFORMS.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar? United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Hinge Marketing

APRIL 20, 2016

Thoughtful online content (thought leadership) can enhance your reputation , while social media can expand the reach of your reputation. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Online public relations and relationship building through blogs and other content.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Marketing Craftmanship

FEBRUARY 16, 2012

eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. Missing: Nimmi, the acrobatic dog.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

MAY 24, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Brandpoint

MARCH 26, 2021

I’m sure, through this process, you were diligent about distributing the content through your company’s website, email marketing efforts, latest monthly newsletter, the 5-10 branded social channels you prioritize and through all the other channels that come through sharing the pieces with your sales team.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

Social Media 137

Social Media Paid Social Agency B2B Thought Leadership Media 137

Brandpoint

AUGUST 14, 2020

Buyers in all industries (including B2B customers) are using digital content and online search to make their purchasing decisions,” notes Ryan Erskine in Forbes. “Even startups seeking investment must worry about what their investors find online. It’s not an ad, it’s not purely owned media because obviously the L.A.

Work Management 161

Work Management Tools Media Paid Search Agency 161

Hubspot

NOVEMBER 16, 2012

The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Technology has lowered the barriers to creating high-quality videos, making creation and distribution more affordable for companies of all sizes. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

WebMarketCentral

JULY 9, 2007

In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. It's also been embraced by the Council of Public Relations Firms.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Golden Spiral

NOVEMBER 6, 2018

And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. Regardless of your reason, social media is applicable for every B2B tech company — you just need to use each network appropriately. What Makes a Good B2B Tech Social Media Strategy?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Hopefully we can get more people to see what's available and guide them to distributing their specialized knowledge to a wider audience, and help them realize better profits.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Golden Spiral

MAY 16, 2019

Here’s how to leverage the tools of public relations to amplify your brand voice and keep you a part of the industry conversation. PESO Is the Coin of the B2B PR Realm. If PESO is the coin of the B2B realm, then Earned media is where the bulk of PR programs for tech companies should be concentrated. Proceed with caution.

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78

Golden Spiral

DECEMBER 3, 2021

For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Public Relations. Thought Leadership. It is the richest environment for B2B companies making up 50% of B2B social media interaction.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Biznology

APRIL 18, 2013

Newsmakers are seeking to fill the news void by delivering it directly to the public arena, bypassing the media, the Pew study said. A 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 Creating and distributing high-quality content.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Distribute leads rapidly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

APRIL 1, 2010

Third, if you’re producing content, atomize it and distribute it as widely as possible. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? The YouTube channel is barely mentioned on Facebook. The Twitter background includes zero evidence of any other outpost. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. SMB and Distribution. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. SMB and Distribution. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100