Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Before you craft any content or develop any distribution plan, you have to know who you’re trying to reach.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. But, only 40% of them have it well documented. They use various distribution platforms and tools, including social media and digital advertising, to maximize content engagement and visibility.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. Better Traction On Social Media When your marketing strategy considers the importance of content, you’re more likely to gain attention on social media. Almost sounds too good to be true, right?

Lead Ranking 244

Lead Ranking Planning B2B Thought Leadership Lead Scoring 244

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

MARCH 2, 2021

Pre-Event Content Types and Distribution Channels. And in two dimensions: the types of content that will be produced, and the channels or tactics that will be used to distribute and promote that content, to get the word out. At-Event Content Types and Distribution Channels. Everything positive is share-worthy.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Act-On

OCTOBER 11, 2023

And clearly documenting these roles can also help identify opportunities for sharing resources between teams. Common exceptions Here are some of the most common gray areas to b2b marketing department structures: Social media can live under Growth or Brand (or Content!)

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Crafting a full funnel content distribution strategy that can push all the right buttons for both internal and external audiences. The answer?

Top of Funnel 48

Top of Funnel Distribution Ad Building Marketing & Strategy 48

Brandpoint

NOVEMBER 15, 2021

Think about adding Glassdoor quotes to your careers page online, outlining diversity and inclusion activities in a blog post, or sharing moments of true company culture on social media, for example. Use distribution and thought leadership methods to boost your corporate communications. See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

Martech

FEBRUARY 20, 2024

So, in our marketing promotions, social media campaigns or mobile marketing, we must find ways to avoid that rush. These two comparatively small changes can make you less prone to errors: Document your deployment process. Distribute the plan to everyone on your team so everyone knows what’s happening at every stage.

Email Marketing 121

Email Marketing Planning Work Management Paid Search Agency 121

KoMarketing Associates

NOVEMBER 7, 2019

They should ensure they have the right technologies in place that can help them produce, manage, distribute, and measure their content-related efforts efficiently and accurately.”. Are they doing a more efficient job distributing content?”. Just 39% of all marketers claim that they have a documented content marketing strategy.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. Automation tools can streamline content distribution across various platforms and channels. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. INSPIRATION.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

ClearVoice

MAY 10, 2024

Strategically crafted content in this arena communicates the company’s vision, achievement, and responses to market dynamics, reinforcing stakeholder trust and enhancing media relations. And more than half also struggle to effectively distribute the content they do create.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Anyword

MAY 8, 2024

Hannah runs our content calendar, filling her days with crafting engaging social media posts, blog entries, and newsletters. “As any content writer knows, managing multiple documents for different pieces of content can be overwhelming. Our Chrome Extension has also become essential in Cortney’s workflow.

Work Management 74

Work Management Planning Copywriting Advertising Agencies 74

Webbiquity

NOVEMBER 12, 2018

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Contently

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. The message resonated with women, resulting in the following: 36.8

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc.,

User-Generated Content 116

User-Generated Content Video Marketing Generation Marketing Management 116

Marketing Insider Group

AUGUST 25, 2020

Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. Accessible: Word documents or PDF files on your computer don’t make good team charter formats. The team charter is a living document. Image from [link]. Accessible.

Ad Building 229

Ad Building Planning Paid Search Agency Rules 229

Marketing Insider Group

MARCH 25, 2020

This document should include background information about your organization, including your mission, values, and business goals. Make Sure Your Voice Extends to Social Media. Remember that it’s also important (perhaps more important) that the content you publish to social media is consistent with your brand voice, too.

Content Marketing 227

Content Marketing Brand Identity Branding Work Management 227

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Circle Studio

OCTOBER 26, 2017

Some of the factors marketers attributed to the increased success included content creation (78%), strategy (72%), better content distribution (50%), making content marketing a greater priority (49%) and spending more time on content marketing (46%). Most companies have a content marketing strategy, but only a third have it documented.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Contently

NOVEMBER 22, 2023

Facilitate collaboration: From your writers and editors to the social media team, teamwork will maximize output and results. How Contently can help: With Contently, you can keep your team on target by clearly documenting your content goals and strategy. The Anatomy of a Results-Focused Editorial Calendar 1.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Marketing Insider Group

SEPTEMBER 28, 2021

Increasing your followers on social media, which may introduce your brand to others that don’t know about it. Distributing content through multiple channels. As long as you have all the right plug-ins and codes, you can see everything you need to about SEO, content performance, website traffic, social media engagement, and much more.

Planning 269

Planning Lead Scoring Lead Ranking Gartner 269

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? You can include videos, photos and other media types in your timeline. Content Promotion Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

BenchmarkONE

NOVEMBER 17, 2020

Distributor/Social Media Manager – Did you know that when you publish your article, its life cycle has only just begun? Create a Strategy Document. As you structure your company blog strategy, be sure to document it so that your team is always on the same page. Have a Distribution Plan. Publish Consistently.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Rev

JULY 5, 2023

Knowing the ins and outs of your target market and potential customers can give you actionable data to inform the direction of your marketing campaigns and product distribution plans. Distribution: Your GTM strategy should consider how your products will be distributed to customers. You shouldn’t ignore it.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

ClearVoice

APRIL 27, 2022

Create your strategy at the beginning and get as detailed as possible with your KPIs, marketing channels, email marketing campaign, social media messaging , and all other marketing mediums you plan to help your ebook have and maintain success. You should consider the size of the ebooks, the pricing, and distribution channels.

Copyright 97

Copyright Business Amazon Distribution 97

Martech

MARCH 14, 2023

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. Brand safety Tools like ChatGPT are also likely to increase the volume of text produced by bots in social media with ill intent. This article was co-authored by Nicole Greene. Other brand-related cautions include: 1.

Marketing AI 130

Marketing AI Enterprise Management Paid Search Agency Work Management 130

Lake One

OCTOBER 17, 2023

If you find that your email open rates are on the decline or your social media no longer feels spunky, a podcast can help you break out of a rut. Podcast distribution: Distribution can start with the most well-known platforms (e.g., Apple, Spotify, etc.), The key is finding relevancy in the topics, guests, and takeaways.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Animalz blog

MARCH 28, 2024

The truth is, your content strategy doesn’t need to be a 50-page document. The secret to a truly impactful content strategy lies not in the individual blog posts, videos, or social media updates you churn out. Mention the theme in a few blog posts or social media updates. That’s right.

Distribution 84

Distribution Privacy Content Peer-to-peer 84

flux.la

AUGUST 11, 2020

This is made possible by the emergence of various social media sites and apps. Business moguls, media personalities, and customers all-alike can find something tailored for them. Size isn’t the only factor to consider when considering these media sites. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. This year, congressional committees have held not one , but two hearings on the "filtering practices" of social media networks. 65% of People Think Social Media Sites Should Remove This Content. The Current Climate. The Accounts and Users Sharing It.

Social Media 60

Social Media Media Content Validation 60

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. What is a content calendar? We’ll walk you through each step, so you can get started.

Content 81

Content Work Management Ad Frequency Marketing Management 81

Tiecas

SEPTEMBER 5, 2023

A marketing plan, on the other hand, is a comprehensive document outlining the objectives, tactics, and resources needed to achieve a company’s marketing goals. It needs to be documented and refined over time using measurement and analysis. See Manufacturing Content Marketing Distribution and Measurement.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52