Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Planning 267

Planning Lead Scoring Lead Ranking Gartner 267

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. Are they doing a more efficient job distributing content?”. Just 39% of all marketers claim that they have a documented content marketing strategy.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Contently

NOVEMBER 22, 2023

Facilitate collaboration: From your writers and editors to the social media team, teamwork will maximize output and results. How Contently can help: With Contently, you can keep your team on target by clearly documenting your content goals and strategy. The Anatomy of a Results-Focused Editorial Calendar 1.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. The process was extremely simple for us and our customers.

User-Generated Content 119

User-Generated Content Video Marketing Generation Marketing Management 119

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. How can internal teams find key content to share with customers, and how can customers find what they need through the content channels they use?

Top of Funnel 48

Top of Funnel Distribution Ad Building Marketing & Strategy 48

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. Automation tools can streamline content distribution across various platforms and channels. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. Create a Strategy Document.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Let’s say you run a podcast and want to publish two episodes in the coming month.

Content 81

Content Work Management Ad Frequency Marketing Management 81

Marketing Insider Group

AUGUST 25, 2020

Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. Accessible: Word documents or PDF files on your computer don’t make good team charter formats. The team charter is a living document. Image from [link]. Accessible.

Ad Building 229

Ad Building Planning Paid Search Agency Rules 229

KoMarketing Associates

JUNE 25, 2019

Here some ways you can incorporate live streaming into your existing social media marketing strategy: Interviews and discussions with industry experts. Customer spotlights or interviews. Facebook is likely the largest live streaming social media platform, outside of YouTube. Guidebook to help customers make a decision.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

ViewPoint

MARCH 19, 2018

We know geo distribution, client and platform by user.”. Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. “But why,” she asked, “do I need to master deep digital analytics? About the Author.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 3) SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. There is no better option for product optimisation than solving real customer problems. Setting up custom application forms 3. Deal - 50% OFF on all plans. ? Deal - Get 20% off on all plans.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Tiecas

SEPTEMBER 5, 2023

A marketing plan, on the other hand, is a comprehensive document outlining the objectives, tactics, and resources needed to achieve a company’s marketing goals. It needs to be documented and refined over time using measurement and analysis. See Manufacturing Content Marketing Distribution and Measurement.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

ClickZ

OCTOBER 28, 2020

30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Editing and distributing a Trint transcript is easy and reduces the risk of error that comes with juggling multiple versions of a manually typed transcript.

Content 143

Content Video Marketing Automation Touchpoints 143

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. Here are the main steps to follow: Start by identifying your target customer persona, their problems, and their pain points. Distributing B2B White Papers. Promoting it with social media updates and email.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. You need to understand your ideal customer for each piece of content. And that’s exactly the kind of content that your customers want too. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Valasys

AUGUST 1, 2023

Social media presence has become an unspoken rule for brands. In addition, having a website will dramatically increase the level of customer trust and, as a result, boost your profits. Everyone in the group should be up to date with current issues in their field and, of course, stay aware of the latest social media trends.

Planning 52

Planning Content Marketing Ideal Customer Profiles Content 52

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. Content marketing is a strategy that helps businesses connect with their audience through content creation, distribution and promotion. One of top ways to promote your business is through content marketing.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Marketing Insider Group

JUNE 1, 2015

She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. Not Documenting Your Content Marketing Strategy . The importance of documenting your content strategy cannot be emphasized enough. Not Publishing Enough .

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

flux.la

AUGUST 11, 2020

This is made possible by the emergence of various social media sites and apps. Business moguls, media personalities, and customers all-alike can find something tailored for them. Size isn’t the only factor to consider when considering these media sites. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. This includes how often you publish videos, respond to comments and engage with other YouTube accounts. Promote your YouTube content across multiple channels Content distribution is all the rage right now. Video duration.

Youtube 94

Youtube Work Management Social Networks Eye-Tracking 94

BenchmarkONE

NOVEMBER 25, 2019

If so, that research is broken down in your content marketing strategy document. Not Proofreading Before Publishing. If you’re hitting the publish button before looking over your blog posts, you’re shooting yourself in the foot without even realizing it. It could even cost you some customers. Quality matters.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Marketing Insider Group

JANUARY 15, 2015

But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success. Backed by research and our own customer engagements, I covered. The 6 factors to content marketing success: Document content strategy. Consistently publish quality content. Walter Thompson).

Planning 100

Planning Marketing & Strategy Marketing Strategy Webinar Metrics 100

Marketing Insider Group

JULY 13, 2015

NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY. IGNORING YOUR CUSTOMERS’ QUESTIONS. The basic principle of content marketing is to simply answer your customers’ questions. Sometimes we see brands struggle with understanding what their customers want from them. NOT PUBLISHING ENOUGH. DISMISSING DISTRIBUTION .

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Navigate the Channel

MARCH 6, 2023

Use what you know about segmenting to identify who wants, needs, or cares about the information you’re going to distribute. Stakeholders can include current or potential customers, stockholders and investors (if you’re a public company), suppliers and vendors, employees, and local, state or national government entities.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Hubspot

JUNE 13, 2018

Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media. Calculated how much earned and paid media could cut down the amount of content he had to create and post. Target Customers. Distribution Plan. Unique Selling Proposition.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

xiQ

MARCH 28, 2018

One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer. Stay in front of your audiences longer, and more frequently, Ignite your social media channels.

Marketing AI 81

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. Chances are that your employees are already on social media and talking about their work. Social media advocacy. Social media has become a valuable component to a successful employee advocacy program.

Work Management 119

Work Management B2B Thought Leadership Thought Leadership Marketing Management 119

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Post Consistently on Social Media.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. Most marketers used paid media to fuel owned media.

Advertising Benchmark 92

Advertising Benchmark Webinar Metrics Top of Funnel Studies 92

ClearVoice

AUGUST 17, 2020

Successful, actionable content production involves more than putting an idea into words and clicking the publish button. But, you know you need to promote it beyond the sales route, and your marketing team is already overtasked with the everyday needs of your website, newsletter and social media feeds. Retailers have it stocked.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Hubspot

SEPTEMBER 28, 2017

1) Document an actionable content strategy. While 89% of B2B organizations are actually utilizing content marketing, only 37% have put together a documented strateg y around that content’s creation and distribution. 5) Make distribution a priority, not an afterthought. How to Create a Strategy That Works.

Marketing & Strategy 78

Marketing & Strategy Content Distribution Custom Publishing 78

DivvyHQ

MAY 16, 2019

Once the video is complete, then you have your distribution and social media teams that need to post and share it. What if the video mentioned above is ready to publish, but something changed with your product so you need to make adjustments? Document It. Enables custom configurations based on your needs.

Planning 94

Planning Content Marketing ROI Content 94

xiQ

MARCH 28, 2018

One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer. Stay in front of your audiences longer, and more frequently, Ignite your social media channels.

Marketing AI 62

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 62

Marketing 261

AUGUST 22, 2018

In your mind, this is just maintenance work: Keeping up on correspondence, communicating with customers and prospects. They all contribute to telling your brand’s story and connecting that story to customers. Answer all these questions in your documented statement. Highlight relevant customer, client, employee stories.

Brand Identity 59

Brand Identity Branding Work Management Storytelling 59

BenchmarkONE

NOVEMBER 10, 2021

A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. Perhaps you need to publish more blog posts that address questions at the consideration stage of the journey. That means every month, you get 300 customers. What Is a Marketing Plan? .

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

SnapApp

NOVEMBER 13, 2018

We’re not saying that you need to speak at all the major conferences next year or publish a New York Times Best-Seller (of course, if you want to do those things, more power to you). Whatever your approach, this allows your readers and customers to engage with you on a different level and expands the conversation around that particular topic.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103