KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

ClearVoice

AUGUST 6, 2021

What’s a featured snippet? Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.

Features 72

Features Google SERP Click Rate 72

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . According to WebFX, the average conversion rate for Google Ads is 75%. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. Users began each task on the Google homepage. Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

SocialPilot

JUNE 8, 2024

At this time, when online reviews have become vital, business review platforms such as Google and Yelp have become very important. But which one should you use to list your business: Yelp vs Google reviews? In this blog, we will thoroughly explore the various aspects of both Yelp and Google reviews. Understanding Google Reviews?

Google 84

Google Work Management Ideal Customer Profiles Business 84

SocialPilot

MAY 1, 2024

Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. But how to get Google reviews? To leverage the power of Google Business reviews effectively, you need a strategy in place. Why Google Reviews Matter? Well, Google reviews can help you.

Google 89

Google Examples Ideal Customer Profiles Lead Scoring 89

ClearVoice

AUGUST 6, 2021

An image mega block is a SERP feature that may appear along with organic search results. The image mega block displays several rows and columns of images, each of which includes top-ranking results for the searched keyword in Google Images. Nowadays, you’ll find features that go far beyond traditional page listings.

Google 98

Google SERP High Quality Lead Keywords 98

SEMrush

JANUARY 16, 2019

While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; everything you need to know is here.

SERP 96

SERP Display Google Features 96

ClearVoice

AUGUST 6, 2021

In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. Click To Tweet.

Google 98

Google SERP SEO Domain 98

Conductor

MARCH 29, 2022

For this analysis, we analyzed 16 eCommerce domains within Google Analytics. In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends. Methodology. eCommerce content trends: new rankers & result types. What does this mean?

eCommerce 115

eCommerce Paid Content Features Trends 115

RebelMouse

MARCH 25, 2021

You may have noticed a decline in your traffic recently, particularly from Google Search. It appears that Google has changed their algorithm to dramatically reduce the amount of featured snippets that are showing on the search engine's results page. What Is a Featured Snippet? What Is a Featured Snippet?

Features 52

Features SEO Google SERP 52

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing.

Features 111

Features SEO CTR SERP 111

Brightedge

JULY 25, 2018

A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The new feature includes a hyperlinked CTA called “Explore Insights.”

SERP 64

SERP Pricing Price Google 64

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 76

SERP Google Verticals Keywords 76

Kevin Indig

OCTOBER 3, 2023

Learn More So, it’s out: leaked documents in Google’s antitrust lawsuit confirm Google uses clicks in ranking. ” Now, it turns out Google has all along. Where and how does Google use clicks? Training data = Google uses click data to train systems like BERT / Rankbrain, etc. TikTok uses swipes.

Lead Ranking 84

Lead Ranking Lead Scoring Google CTR 84

ClickZ

MAY 24, 2019

Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. On May 22, Google unveiled a refresh to the search engine results page on mobile. The left shows the previous SERPs, the right shows the refresh. What it is.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

SmartBug Media

APRIL 21, 2022

When launching your very first paid search campaign using Google Ads, getting your text ads to stand out can seem like a daunting task. In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA).

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Brightedge

MARCH 14, 2018

Google has begun displaying multiple Quick Answers on certain search engine result pages (SERP). How does this impact optimizing for the Quick Answer box and featured snippet placements? The post Google Adds Multiple Quick Answers to SERPs: What It Means for SEO appeared first on BrightEdge SEO Blog.

SERP 61

SERP SEO Google Display 61

DAGMAR Marketing

APRIL 5, 2024

For years, Google has been a global market leader in search engines. Here are six Google products and tools you should consider trying in 2024. Meridian Meridian: Free In March 2024, Google announced the release of Meridian, an open-source marketing mix model (MMM) designed to help users navigate critical measurement challenges.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Bluetext

JANUARY 21, 2022

Before a user ends up on your site, they typically search for information through one or more Google searches. These Search Engine Result Pages (SERPs) are where users find results that the search engines deem to be the most relevant to the query. This is where SERP Features come in handy.

SERP 26

SERP Features Marketing Agencies 1 Paid Search Agency 26

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. With that said, let’s go over the key GMB features in 2019. GMB Features. Google Virtual Tour. Attributes.

Features 75

Features Google Optimization Business 75

Hubspot

DECEMBER 21, 2017

As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query. It's displayed on top of the general results, and also includes the page's publication date, title, and URL.

Traffic 77

Traffic Features Google SERP 77

Hubspot

FEBRUARY 5, 2018

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. Here's what Google did this month. Here's what Google's doing next. And now, Google itself has decided to carry its own torch on that last part -- how it works. I mean, we all do, right?

Features 77

Features Google Work Management SERP 77

Hubspot

NOVEMBER 9, 2017

It's that last context that we're here to discuss today -- specifically, the featured snippet, and what people think of. What Is a Featured Snippet? A featured snippet is a summarized response to a search engine query that appears on top of results. Do People Trust the Featured Snippet? What is it, and can it be trusted?

Features 76

Features Google SERP Lead Ranking 76

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Ranking 111

Lead Ranking Lead Scoring Google Correlation 111

Moz

MARCH 22, 2021

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Then, this happened (30-day view): C'MON, GOOGLE! Here's the Featured Snippet data from the same time period across roughly 2.2M You want more data? Okay, fine, I guess. So, we're down 21% already.

Features 67

Features Comparison Keywords SERP 67

ClearVoice

AUGUST 27, 2021

What are Google news results? Google news results, also known as the news box, or news block, is a widget that displays current stories relevant to a particular search query. Within that section are three prominently displayed articles about various aspects of climate change. Google news results example.

Google 52

Google SERP Display Curation 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. The competition for prime positions is, of course, intense—businesses are constantly jockeying for positions in search engine results pages (SERPs) in the hope of gaining an edge over their rivals.

Google 52

Google SERP De-duping Marketing Agencies 1 52

Contently

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. When you optimize your website’s tech aspects, you make it easier for search engines like Google to find, crawl, and rank it.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Optinmonster

JUNE 6, 2024

You’ll also see a preview of what your search engine result will look like if Google uses your description: Whether you use code or a plugin, it only takes a couple of minutes to add a meta description to any webpage on your site. Second, Google does not always display your meta description in your search listing.

Click Rate 59

Click Rate SEO Examples CTR 59

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

ClearVoice

AUGUST 27, 2021

What are Google local packs? Google local packs are groups of local business listings, complete with approximate maps, that appear in response to your need for a local product or service. . Google will place a business in a local pack/local teaser pack based on how closely a particular company’s profile matches what you’re looking for.

Google 52

Google SERP Top of Funnel Advertising Funnels 52

Moz

MARCH 1, 2020

Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election. While this feature benefits users by answering their questions even more quickly, it brings with it the danger of providing quick answers that might be misleading or incorrect.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. I’ve done a lot of research on featured snippets in the past. The project was passed on to me by an industry friend. Very unlikely.

Case Studies 64

Case Studies Case Study Features Studies 64