Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? So what’s a data-driven marketer to do? So what’s a data-driven marketer to do?

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Oktopost

OCTOBER 28, 2021

billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate.

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

EveryoneSocial

JANUARY 26, 2021

That’s only going to keep growing over time so companies with B2B social media strategies in place are more likely to take advantage of the growing benefits of digital marketing. Best B2B Social Media Strategies. Here are some B2B social media strategies and tips to get your company on a better path to success.

Social Media 62

Social Media Sales Management Media Marketing & Strategy 62

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Trends 94

Trends Advertising Agencies Paid Search Agency Top of Funnel 94

Adobe Experience Cloud Blog

JULY 7, 2017

Odds are your sales and marketing departments have spent a great deal of time and money answering this question. But you know that your sales team can call someone who fits your buyer persona perfectly and still end up without a sale. Social media intent data can help fill this blind spot. Why is that?

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Sprout Social

MAY 19, 2021

Social media is conversational by nature. And great conversations can have a positive impact on sales. The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. Median benchmark for Twitter engagement: 0.045%.

Ideal Customer Profiles 132

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 132

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Because, this year at the Marketing Nation Summit , we’re bringing 18+ influencer sessions to life.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Biznology

APRIL 3, 2015

When you post content is there a response, or is it the Facebook/Twitter/Instagram equivalent of hearing crickets? While it might seem like people are always on Facebook or Twitter, the truth is that there are peak and off-peak times. Research which social networks see the most interaction and when and then post accordingly.

Effectiveness 80

Effectiveness Marketing & Strategy Social Networks Social Media 80

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Why am I in Marketing?

Social Media 100

Social Media Web 2.0 Media B2B 100

Hinge Marketing

MARCH 19, 2015

Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Content marketing is not meant to drive revenue overnight.

Top of Funnel 48

Top of Funnel Contact Marketing Marketing Funnels Contacts 48

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? More sales.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. 1) How Do I Manage My Budget? 1) How Do I Manage My Budget? With over 1.4

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Social networking follows at 41%.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. Now the digital marketplace has put the buyer in the driver’s seat and some sales forces behind the eight ball to keep up with consumer habits. Faster response.

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Marketing Insider Group

JUNE 24, 2010

What does all this mean to the B2B marketer? I will suggest the top 6 opportunities for mobile marketing and the steps you should take now. With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. Need to Drive Leads?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

by Maria Pergolino B2B sales forces have multiple challenges to contend with in today’s digital marketplace. Because sales has changed so drastically – with the buyer driving the decision making process, teams have to tap into ever expanding opportunities to meet consumers in all stages of the sales process.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Directive Agency

JULY 7, 2017

B2B content marketing is no walk in the park. In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. B2B marketing is all about how to best manage your ROI. B2B marketing is all about how to best manage your ROI. Why is this? Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

EveryoneSocial

OCTOBER 31, 2018

Businesses turn to social media to build a loyal audience they then leverage to boost sales and generate new leads. Other than the considerable investment of time and resources required to make corporate social media initiatives succeed, social media costs nothing to use.

Paid Social Agency 67

Paid Social Agency Paid Search Agency Advertisements Advertising 67

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. Cetera Financial Group saw a 600-percent increase in email click-through rates.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Hubspot

AUGUST 14, 2015

The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy. In the real world, “content marketing” may be a trendy term, but it’s far from a trendy strategy. Is it content marketing? Or are you kidding yourself? 2) You're ignoring keywords.

Top of Funnel 28

Top of Funnel Content Marketing Planning Digital Marketing Funnels 28