Act-On

APRIL 26, 2024

They also give you a target for lead scoring: you’ll assign points to prospects who most closely resemble your buyer personas when it comes to job title, location, experience level, and other demographic details. Assign demographic and firmographic scoring factors Now’s the time to put your ICP and buyer persona data into play.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

ActiveDEMAND

MARCH 20, 2020

Event promotion companies should be actively promoting webinar services to their clients because there’s a lot of relevant information about running a webinar that event companies can share. With that in mind, we thought we’d share our recipe on how we do webinars. Pre-Work prior to Webinar date being finalized.

Webinar Metrics 61

Webinar Metrics Auto Responder Work Management Marketing Management 61

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? This approach transcends demographics, focusing on mindset and motivation instead.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

BenchmarkONE

APRIL 26, 2019

We talk a lot about the value of webinars – and for good reason. Here are some of the best things about webinars, in our opinion: They get you quality facetime with your exact target buyer. Hands down, webinars are one of the best marketing tools for marketing agencies. Webinars must be as actionable as possible.

Webinar Metrics 77

Webinar Metrics Advertising Agencies Planning Paid Search Agency 77

Predictive Response

AUGUST 25, 2020

The process allows you to use Zoom webinar data in Salesforce in order to expand your reach and market more effectively. . A Zoom Salesforce integration boasts a lot of benefits , but here are some highlights: Comprehensive, 360* views of webinar performance. 5 Reasons You Want Your Zoom Webinar Data In Salesforce.

Webinar Metrics 52

Webinar Metrics Marketing Automation Services Psychographics Ideal Customer Profiles 52

Content4Demand

AUGUST 27, 2019

In a recent Buyer Insights and Intelligence webinar, Jack Wildt of ON24 discussed the value of declared data and how marketers can use webinars to capture it at scale and better arm sales reps for conversations. Demographic data is the most wildly available data and it is essentially the who of who you are marketing to,” said Wildt.

Webinar Metrics 53

Webinar Metrics Lead Ranking Marketing & Strategy Marketing Qualified Leads 53

US Data Corporation

SEPTEMBER 21, 2020

Use Precision Targeting Utilizing Demographic & Behavioral Data. The post Webinar: Top 7 Voter Outreach Strategies for the 2020 Election appeared first on US Data Corporation. The post Webinar: Top 7 Voter Outreach Strategies for the 2020 Election appeared first on US Data Corporation. Move people to take action!

Webinar Metrics 52

Webinar Metrics Outreach Marketing & Strategy Demographics 52

US Data Corporation

SEPTEMBER 21, 2020

Use Precision Targeting Utilizing Demographic & Behavioral Data. The post Webinar: Top 7 Voter Outreach Strategies for the 2020 Election appeared first on US Data Corporation. The post Webinar: Top 7 Voter Outreach Strategies for the 2020 Election appeared first on US Data Corporation. Move people to take action!

Webinar Metrics 52

Webinar Metrics Outreach Marketing & Strategy Demographics 52

Marketing Insider Group

FEBRUARY 6, 2023

The customer experience (CX) is not entirely digital, with differences based upon demographics and firmographics. The “Modern Webinar”, a concept championed by my colleague and friend Mark Bornstein , the Chief “Webinerd” and VP of Marketing at ON24 , rose to prominence during the global pandemic.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Porch Group Media

MARCH 25, 2021

In this 30-minute webinar, V12 explores the types of data and solutions brands need to implement to compete based on personalized experiences. Download V12’s email marketing success kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success.

Webinar Metrics 52

Webinar Metrics Demand Personalization Loyalty 52

Porch Group Media

MARCH 11, 2021

In this webinar, V12 will give an overview of ConsumerPlus and how you can use it to strengthen your marketing efforts. Download V12’s email marketing success kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success. Click here to learn more.

Webinar Metrics 52

Webinar Metrics Demand Acquisitions Demographics 52

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. The post Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap appeared first on Parse.ly.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Leadspace

SEPTEMBER 18, 2019

Demographic Segmentation. When many marketers think of demographic data, they may picture factors such as: Age Race Gender Education Ethnicity. This rudimentary demographic segmentation can yield a few insights. This stat showcases age demographics about a young target audience. cars for sale in Austin, TX).

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Porch Group Media

NOVEMBER 24, 2020

In this 30-minute webinar, V12 discusses how personalization (powered by consumer data) can give you a competitive edge when it comes to creating unique customer experiences. The post [ON-DEMAND WEBINAR] How to Use Customer Data to Provide Personalized Experiences first appeared on V12.

Webinar Metrics 52

Webinar Metrics Demand Personalization Buyer Intent 52

Valasys

NOVEMBER 16, 2018

Only half of the people who register for a webinar actually attend it. This is a problem every webinar creator and marketer faces. Webcasts or webinars are a burgeoning powerhouse for any digital marketing strategy. Having a great webinar includes having attendees. Webinar Benefits. Before The Webinar.

Webinar Metrics 40

Webinar Metrics Landing Pages Opt-out Opt-in 40

The Point

OCTOBER 22, 2020

If the individual meets basic demographic criteria (right title, right type/size of company), you should continue to nurture him or her for as long as you have content to send, or until the email address reaches some kind of defined threshold for non-responders (e.g. However, that non-engagement in no way means you should stop nurturing.

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

Only B2B

APRIL 30, 2024

The profile goes beyond demographics and includes parameters like: Firmographics: Company size, growth rate, revenue, business type. Demographics: Understanding the decision-makers (CMO, CFO, IT director) within the company influencing purchasing decisions for your offerings.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Porch Group Media

JULY 21, 2020

In this 30-minute webinar, V12 explores how to blend data and technology to create highly personalized customer experiences. Types of demographic, behavioral, trigger and lifestyle data successful marketers are using today. • In fact, 86% of consumers are willing to pay more for a great customer experience.

Webinar Metrics 52

Webinar Metrics Demand Ad Building Trigger Marketing 52

Heinz Marketing

APRIL 30, 2024

This may entail crafting whitepapers, case studies, technical blogs, and webinars tailored to address the pain points and interests of the target audience. Traditional demographic targeting parameters often fall short, necessitating a more nuanced approach.

Account Based Marketing 79

Account Based Marketing B2B Marketing B2B ABM 79

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. The post Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap appeared first on Parse.ly.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) This includes your audience’s preferences, demographics, behaviors and interests. Audience data from these sources will help you create personas.

Optimization 112

Optimization Ideal Customer Profiles Customer Surveys Communities 112

Leadspace

SEPTEMBER 18, 2019

Demographic Segmentation. Demographic data includes: Age. One example of a demographic is that 90 percent of adults between 18 and 29 use social media. This stat showcases age demographics about a young target audience. See if you can gather details about their demographics, geographical location, etc.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

Lead Liaison

SEPTEMBER 8, 2016

This is the second installment in the series How to Run a Webinar. You’ve determined that you are definitely ready to run a webinar. It’s important to know the topic of your webinar and who it relates to. Don’t invite people to a webinar when you know the topic would not be of interest to them. Your data is ready.

Webinar Metrics 48

Webinar Metrics Marketing Automation Services Lead Liaison Opt-out 48

Zoominfo

JANUARY 8, 2021

That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. To ensure your marketing lead generation process will work, take the time to build out comprehensive ideal-customer personas. . Take Twitter, for instance.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Martech

FEBRUARY 20, 2024

Build personas based on key roles using demographics and industry-specific attributes. B2B content marketers can also product a wide array of how-to guides, industry guides, tutorials and webinars to fit the needs of specific prospects on their buying journey.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Heinz Marketing

FEBRUARY 16, 2023

Another factor that contributes to the questionable viability of TikTok for B2B marketing is the age of its user demographic. This means that the platform is more suited for a younger audience, making it difficult for B2B companies that target an older demographic to find their audience on this app.

B2B Marketing 99

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 99

Binary Demand

MARCH 26, 2024

Targeting It involves leveraging data and demographics to ensure your ads reach the most relevant users or personas. Embrace audience segmentation : Personalize campaigns by segmenting subscribers based on demographics, location, interests, and past interactions. For example.,

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Webinato

JANUARY 12, 2017

What the heck is Webinar Automation?” Put simply, it is the future of webinars! More specifically, it is the process of creating one webinar, then cloning it and running it time and again in a live environment. A video replay would lose any interactivity that defines any greatly produced webinar. By Shahin Shadfar.

Webinar Metrics 40

Webinar Metrics Automation Interactive Marketing Marketing Automation Services 40

B2B Marketing Analytics

OCTOBER 12, 2020

As marketing analytics capabilities are maturing across the organizations , questions are being asked to go beyond just using the marketing engagement and demographics data for segmentations. We are helping all our customers think beyond the usual demographics data (like role, job level, location, etc.)

Segmentation 98

Segmentation Marketing Automation Services Webinar Metrics Marketing Management 98

Top Rank Marketing

JANUARY 15, 2024

Analyze their content, audience demographics, and engagement to determine how well they align with your brand’s objectives. Analyze your audience demographics, interests, and engagement behaviors to identify the types of influencers they most resonate with. Internal and executive influencers for personal brand representation.

B2B Thought Leadership 139

B2B Thought Leadership B2B Thought Leadership B2B Marketing 139

Only B2B

AUGUST 31, 2023

Must Read: Inbound vs. Outbound Lead Generation: Finding the Right Mix for MQLs Key Components of Effective MQL Criteria Demographic Information : This includes basic details like industry, company size, job title, and location. Explicit criteria are often demographic in nature and can be easily gathered from forms and interactions.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Marketing Insider Group

MAY 15, 2023

Here are some key aspects you need to identify to develop an effect B2B digital marketing strategy : Demographics. This includes blog posts , eBooks, whitepapers, webinars, and more. Identify Your Target Audience Once you understand your brand’s mission, you need to understand your audience. Pain Points. Content Marketing.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Salesforce Marketing Cloud

MARCH 21, 2022

Diversity is about an organization’s demographic makeup, which is more objective and easier to measure. A recent webinar hosted by OpenSesame , an online learning and training platform for businesses, offered specific guidelines on how organizations can track inclusion to ensure remote and hybrid work doesn’t derail efforts.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Launch Marketing

MARCH 13, 2024

Your buyer personas should cover a variety of information, including demographic , firmographic, behavioral and psychographic information. These boiled-down core ideas form the basis for your brand identity and should be essential ideas that ring true for website visitors, blog readers, webinar attendees and sales prospects alike.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Contently

OCTOBER 18, 2023

At its core, customer experience transformation with content marketing involves delivering tailored content for different segments—no matter their demographics, needs, or stage of their purchasing journey. As they consider buying from you, address common questions and concerns through webinars, product demos, and competitor comparisons.

Marketing Analytics Tools 78

Marketing Analytics Tools Top of Funnel Personalization Content Marketing 78

FunnelEnvy

DECEMBER 26, 2023

Defining the audience requires understanding demographics and your customer avatars’ unique challenges, interests, and behaviors. Webinars can nudge prospects into decision mode, too. A well-defined audience is the foundation upon which marketers build successful lead-generation strategies.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123