Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. B2B Video Marketing Best Practices. Name a memorable ad in the past.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

FunnelEnvy

FEBRUARY 19, 2024

Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Slow pages lead to an increased bounce rate. Frictionless Lead Capture. Demo the Power.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Schedule a demo here! MARKETING & EVENTS: Features & Improvements.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Zoominfo

MARCH 8, 2022

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Only B2B

DECEMBER 1, 2021

Are your leads ready for market? The age-old conflict between sales and marketing appears to always come down to one thing: leads. While marketing teams have historically been judged on the amount of demand they drive, sales teams are frequently seeking for more quality prospects to sell to. Lead Scoring And MQLs.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. Check out this post.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

markempa

FEBRUARY 23, 2015

The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. The solutions page test will help us to understand the most attractive derivative value for actual sales-ready leads to include in the call-to-action section of the email for optimization at the Summit.

Clickthrough 120

Clickthrough Ads Sales Qualified Leads Click Rate 120

Webbiquity

AUGUST 18, 2020

Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Content Standard

AUGUST 31, 2021

As a brand marketer, you invest time, talent, and capital to create excellent content that engages audiences and drives revenue. By strategically placing different types of CTAs throughout your content ecosystem and tailoring them to user intent, you can drive more leads and gradually turn brand new visitors into loyal customers.

Top of Funnel 102

Top of Funnel Best Practices Newsletter Banners 102

SalesIntel

DECEMBER 19, 2023

User Experience (UX) plays a pivotal role in B2B lead generation , influencing how potential clients interact with your brand and ultimately, whether they convert into leads. A seamless and intuitive user experience can significantly impact the success of your lead generation efforts.

User-Generated Content 52

User-Generated Content Lead Generation Lead Scoring Lead Ranking 52

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. The CTAs that drive the best outcomes: You can start using more in-depth lead capture forms to profile your buyer.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Metadata

SEPTEMBER 28, 2021

It’s just smart marketing. We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. Retarget folks who’ve visited your pricing and demo pages.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

It’s just smart marketing. . We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Most marketers don’t consider demand gen campaigns as part of ABM, or vice versa. Retarget folks who’ve visited your pricing and demo pages.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Enterprise Management 125

Enterprise Management Work Management Marketing Management Budget Programs 125

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Fortunately, intent data has become a mainstay among business analytics to do just that.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Lake One

JULY 20, 2023

Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Here we share some of what we learned and offer tips on how to use HubSpot’s capabilities to improve trade show marketing for manufacturers.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Lead Liaison

APRIL 6, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Schedule a demo here! MARKETING ACTIVATIONS: Games, Improvements & Updates. .

Lead Liaison 62

Lead Liaison Work Management Marketing Management Jigsaw 62

Lead Liaison

MARCH 8, 2018

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event. Lead Liaison uses a three (3) panel display with plenty of images. Lead Capture.

Work Management 48

Work Management Marketing Management Lead Liaison Lead Ranking 48

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Social Marketing. Marketing Heroes. You are here: Home Marketing Blog. Microsites.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

BDB

APRIL 3, 2024

As well as helping to build face-to-face relationships and advertise your brand in a forum full of potential buyers, it can create a memorable, meaningful experience – especially when it aligns with and reflects your brand’s marketing strategy and objectives.

Brand Identity 26

Brand Identity Branding Dwell Lead Capture 26

BenchmarkONE

OCTOBER 28, 2020

Outsourcing is one option, but another is taking advantage of marketing automation software that can take a lot of your busy work and run with it. As a small business owner, it’s important to keep nurturing your leads and finding new ones so you can maintain reliable income. SharpSpring. When numbers matter, Keap has your back.

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Work Management Marketing Management 98

Lead Liaison

JUNE 27, 2019

We’ve been busy in Q2, adding more functionality to our already-powerful sales and marketing solutions. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Schedule a demo here! A task is created in your CRM which sends a webhook to Lead Liaison.

Lead Liaison 48

Lead Liaison Marketing Automation Services Marketing Management Paid Search Agency 48

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Here’s a chart that throws light on how brands carry out B2B email marketing and its best practices.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. A squeeze page is one in which the goal is to capture the user’s email address.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? Who is a qualified lead? An information qualified lead (IQL). A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads. ActiveCampaign.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. So how do you build a healthy lead generation pipeline to ensure rapid business growth? Here are 3 marketing hacks that you can use to capture leads on your website.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Lead Liaison

MAY 3, 2019

Include the cost of the booth space, booth display, booth attractions, lighting, rigging, electrical, Wi-Fi, carpet, T&E, lodging, and lead retrieval. Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture. Order Wi-Fi – If needed.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Lead Liaison

AUGUST 22, 2022

The Lead Analyzer: Get Your Leads In Order. In the sales world, you have a lot to keep track of: new leads, existing leads, who needs follow-up, who still needs a touch, contracts sent, contract returned, and so much more! This is why Lead Liaison has developed the new Lead Analyzer !

Order 62

Order Sales Qualified Leads Lead Liaison Leads 62