PureB2B

JULY 14, 2020

Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. COVID has left a massive gap in the demand generation planning that used to be filled by in person events. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. COVID has left a massive gap in the demand generation planning that used to be filled by in person events. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. But I’ve also been approached by some of the other demand generation specialists.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Zoominfo

APRIL 24, 2020

With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. We examined which topics increased their share of consumption across all traffic within ZoomInfo’s extensive network. Risk Management with Vendors. That last point is important.

Work Management 227

Work Management Marketing Management Intent Data Business 227

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

SmartBug Media

AUGUST 28, 2019

Here are six reasons why you need to start using video in your demand generation efforts right now. The modern lifestyle makes it hard to thoroughly read long product descriptions or spend hours researching different vendor options. Companies that use video marketing see 41 percent more organic traffic than those that do not.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Martech

DECEMBER 5, 2023

of every dollar that enters a demand-side platform (DSP) reaches a consumer. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. The ANA study closely tracked the flow of dollars through the programmatic supply chain and found that only $0.36 Another $0.35

Studies 106

Studies Paid Search Agency Ads Correlation 106

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%. Retail foot traffic tracker Placer.ai UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Vendors source this data differently, however. Other vendors develop and manage a proprietary database of keyword terms.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

ANNUITAS

NOVEMBER 22, 2023

If Drift can quickly roll these out and see early customer success, it could continue to gain market share and remain a perceived leader and innovator over its closer competitors and more legacy chat vendors, such as Live Person. However, companies like Gong continue to move more into an AI-powered engagement platform positioning.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

PathFactory

MARCH 12, 2020

Early 2020 has seen no shortage of this with many industry events being cancelled, forcing marketers to quickly pivot and adapt their demand plans. Evan Doyle, award-winning Demand Generation Manager at PathFactory, packages up content for both webinar promotion and follow-up. Which channels produce the highest-quality traffic?

Demand 52

Demand Tactics Work Management Marketing Management 52

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. The ability to transform it before passing it on to vendor platforms.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Optinmonster

NOVEMBER 17, 2023

The platform has all the right tools in place to help you: List new products Add images to a gallery Optimize your product pages for search Add vendors Track inventory Shopify’s ease of use in building a new eCommerce site is what has enabled more than 1 million businesses to use Shopify as their choice of eCommerce platform across 175 countries.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Customer Experience Matrix

MAY 24, 2009

Summary: let's not forget that most companies are still not even doing simple demand generation. The finishing touch was waving as we passed the local traffic cop, who had earlier stopped at the auto shop to chew the fat in true Mayberry RFD style. And, my car hit a deer. conference. In other words, he far behind the times.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Metadata

NOVEMBER 17, 2021

Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. Is there an agreed-upon definition of ABM?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Marketing Insider Group

FEBRUARY 22, 2023

In order to do that, we must place customer insights ahead of internal demands. Their needs, motives, and demands must influence what you write. For example, new content with high traffic tells you it’s popular. Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. Always let a test run for a minimum of two weeks — enough time to get a substantial amount of traffic to analyze. Another factor is audience data. Poor ad group structure.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Zoominfo

APRIL 24, 2020

With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. We examined which topics increased their share of consumption across all traffic within ZoomInfo’s extensive network. It’s not the time to start asking: Who are my critical vendors?

Work Management 100

Work Management Marketing Management Intent Data Business 100

Biznology

JANUARY 10, 2022

We also predict that the minimum wage / living wage issue and demands from organized labor will continue to be top issues that C-suite leaders and boards will need to face, and hope that this draws new attention and action to the too-long-ignored issue of CEO compensation and the inequity with employees’ and workers’ pay. Remain resilient .

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Salesforce Marketing Cloud

AUGUST 10, 2022

And it demands attention from commerce leaders. Now that your storefront stands alone, you’ll need to source and evaluate vendors for commerce functionalities like product search and content. Then you’ll need to negotiate vendor contracts and plan integrations, which can also set your timeline back. The good news?

Enterprise Management 96

Enterprise Management Work Management Marketing Management Vendors 96

Directive Agency

APRIL 21, 2023

Then, with third-party directories, you can effectively capture high-intent traffic. Most of the traffic on directories comes from search. Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

SEPTEMBER 16, 2022

Currently, content marketers measure success by looking at traffic, search rankings and leads. The most common teams that work with content marketing tools are those that deal with driving website traffic, engagement, leads and sales. Most respondents said they planned to increase content budgets and hire more content talent in 2022.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Zoominfo

FEBRUARY 8, 2022

That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.” With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Only B2B

FEBRUARY 6, 2018

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. Demand generation as a beginning point to inbound marketing? Let’s begin.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Marketing Insider Group

NOVEMBER 18, 2020

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Martech

SEPTEMBER 13, 2021

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. ” Traffic to the category page on G2 has almost tripled over the past three years and sales intelligence is now the third most visited of all G2’s sales categories. Our customers love our technology and our service team.

Enterprise Management 114

Enterprise Management Work Management Contacts Marketing Management 114

NuSpark Consulting

FEBRUARY 3, 2019

Accessing them through companies who have an established connection with them benefits all parties, because: You get free publicity and quality backlinks, which helps increase your exposure and generate more organic traffic. These factors increase your traffic, and higher traffic means a greater number of leads.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

Martech

JUNE 28, 2022

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. The most in-demand marketing skills in a B2B buyer-driven world. Focus on moments we create, not just those touchpoints we capture.

Marketing Automation Services 114

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 114