When is Email Deliverability Like a Fine Wine? [CHART]

Oracle

by Egan Cheung | Tweet this When is email deliverability like a fine wine? Previously, I have looked at deliverability rates by region , and conversion metrics by industry. So, this week, I decided to have a look at deliverability rates by industry. One of the biggest factors affecting your email reputation is abuse complaints , but my findings show that our cohort exhibited some very good results here. When is Email Deliverability Like a Fine Wine?

7 Steps to Improve Email Deliverability

Zoominfo

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? People will notice, and they will opt out.

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Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More

Oracle

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

B2B Email Marketing: Don’t make opting out so hard

Brainrider

Making it easy for recipients of your marketing emails to opt out (or unsubscribe) may seem counterintuitive if you are focused on building your list, but it will actually result in more high quality leads. Making opt-out difficult by hiding the link at the bottom of emails, or not having email preferences accessible on your site, has repercussions. No number of emails you could ever send will change their mind about that.

Top 20 Email Marketing Terminologies

SendX

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails.

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Email Deliverability in 2018

Lead Liaison

I’ve had quite a few discussions recently about email deliverability. Most people seem to be aware of the basics; don’t use giant images, avoid spammy languages, and make sure that you have SPF and DKIM set up when using an email service. While that might have been enough 10 years ago, things get trickier when we talk about email domain reputations. Email clients determine whether your message is any good based on your reputation.

Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More

Oracle

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for.

Mastering International Email Deliverability

Oracle

If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. The email marketing landscape today is a mishmash of different rules and regulations in each country in which you have customers. Experts say that to operate in today’s global environment, marketers need to understand more than just email deliverability in the US. Email Marketing

7 Misconceptions About the New EU Privacy Regulations

Oracle

While the directive is to be carried out by each of the EU’s 27 member states, it gives a lot of discretion to those individual countries on how to implement and enforce those laws. This came out of nowhere! This totally upends my email marketing structure! Smart companies don’t spam people’s email inboxes. It’s already the law in the EU to request permission to reach people via email, so you should already have some form opt-in status for your email list.

9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

The Truth about Cold Email

DiscoverOrg

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

Improve Customer Experience and Email Deliverability With a Preference Center

Oracle

Be proactive about improving your email deliverability today, and let your subscribers help you do it. A Preference Center is something that email marketers have been implementing for years. Allow subscribers the opportunity to tell you when and how often they prefer to be emailed. Over time this reduces email fatigue and preserves long-term relationship with the customer. Both of those actions can have negative impact on reputation and deliverability.

When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

Litmus

All of us have probably seen a message like this once or twice in our email lives, but no one wants to see it. Imagine: there’s a list you signed up for a while ago (… or maybe you didn’t) that you used to enjoy, but now the emails are too frequent and not relevant to you anymore. You click unsubscribe, only to see that it’s only going to take even more time to get off the list, and you will probably receive even more emails in the interim. Offer an Opt-Down.

Email Open Rates Best Practices

SendX

You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. The greatest piece of content ever written could be hiding inside an email, but if the subject line doesn’t compel the recipient, they’ll never know about it. Let’s say you send an email to 1,000 accounts.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. We’ll cover some very powerful tactics which are neglected by 80% of the email marketers. Fast Email List Growth B). Low Email List Churn C).

8 Tips to Improve Your Email Marketing Deliverability

Circle Studio

Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. In fact, B2B marketers find that email is the most effective way to distribute content. But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. According to Return Path’s latest Email Intelligence Report , 23% of emails never reach the inbox, on average.

Maximizing Email Deliverability for Holiday and Peak Season

Martech Advisor

With 2019’s holiday season expected to surpass $1 trillion in total retail spend, marketers can’t afford any email marketing problems. To grab a piece of the holiday pie, ensure your email program is prepared for optimal delivery and engagement with your customers to capitalize on this pivotal retail season. Optimal deliverability and engagement starts and ends with clean data. Also Read: How to Convert Your Email Campaigns into In-store Traffic.

Tips & Tricks to Optimize your Emails

SendX

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. What is Email Optimization?

3 Steps to Increasing Email Deliverability Performance

distribion

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have.

The Ultimate Guide to List-Unsubscribe

Litmus

Popular inbox providers like iOS Mail and Gmail offer a native unsubscribe option—list-unsubscribe—to make it as easy as possible for users to keep their inboxes clean and unsubscribe from unwanted emails. Too often, marketers are hiding their unsubscribe links in the body of their emails— a risky tactic that upsets both consumers and inbox providers. Gmail, for example, displays list-unsubscribe as a text link next to the email sender information. Update. Yahoo!

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Your New Year’s Resolutions for Email Deliverability and Engagement

eDataSource

Making email best practice resolutions can only help, especially when your business is highly dependent on email to drive traffic and revenue. Set your goals now and (try to) stick to them so that next holiday season is a Deliverability breeze. No email gets opened or clicked, nor drives a single penny of revenue, if it can’t reach the customer’s inbox. Reaching the customer’s inbox requires that mailers observe key best practices as to deliverability management.

Your New Year’s Resolutions for Email Deliverability and Engagement

eDataSource

Making email best practice resolutions can only help, especially when your business is highly dependent on email to drive traffic and revenue. Set your goals now and (try to) stick to them so that next holiday season is a Deliverability breeze. No email gets opened or clicked, nor drives a single penny of revenue, if it can’t reach the customer’s inbox. Reaching the customer’s inbox requires that mailers observe key best practices as to deliverability management.

EU & UK GDPR: 5 things you must know about email consent

Litmus

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. So the real question is: What does all this mean for email consent from your EU and UK subscribers?

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Planning a New IP or Domain? Here’s How To Do an Email Warm-Up

Litmus

You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Before you go full throttle, you have to make sure you do a proper email warm-up or else risk being seen as a spammer and ending up in people’s junk folders instead.

Email preference center tips: How to keep every subscriber happy

Litmus

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Opt-Out Method.

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B2B Email Marketing: Batch and blast, mobile and other challenges

B2B Lead Generation

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. This post grew out of one of those talks. What are some advantages and disadvantages of these areas of emphasis in email marketing? Loren McDonald : Email marketing is not “either-or.” Each element has a specific role to play in your email program. MarketingSherpa Email Awards 2014.

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Knowing these insights is powerful—they fuel future growth for your email marketing program. The state of email analytics in 2021. Healthy email list.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

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How to Get Off an Email Blacklist, and Stay Off

Oracle

Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. For those reasons, it’s important to routinely check if your brand is on any email blacklists and, if it is, to take the necessary steps to get removed and then to make changes so it’s less likely to end up on an email blacklist again. What an Email Blacklist Is.

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What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal.

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Is the Google Chrome Update affecting your emails?

Predictive Response

Impacts to Predictive Users Where mixed content is discovered: Customers who have a URL in the Predictive Admin section in the Company Information, Redirect, or Opt Out fields may have their unsubscribe URL and/or other links blocked by recipients using Google Chrome.

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list.

Email Marketing Isn’t Owned Media—It’s Granted Media

Oracle

Email marketing has an unfortunate reputation as being owned media. It’s unfortunate because it doesn’t align marketers with their subscribers and inbox providers, who are the true owners of email. And that results in strategies and tactics that invariably end up hurting their email programs and their businesses. We spent a lot of time and money collecting those email addresses. So, how is email not owned like I own my website or store?

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Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability

Marketo

Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. This means: Letting subscribers manage their preferences (or opt-out if they wish), and. Email Subscription Centers. By law, you need to allow subscribers to opt-out. Most opt-out forms are pretty bare: you ask a subscriber to enter his email address — if it’s not pre-populated — and, perhaps, his reason for leaving.

6 Tips on Sending Effective Email During a Crisis

Litmus

Email is the most powerful channel to stay connected to your customers , so brands are turning to their email marketing teams to keep customers and prospects informed—and to build trust in times of uncertainty. Keep a close eye on your deliverability metrics.

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