Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level.

Webinar Metrics 138

Webinar Metrics Click Rate Deliverability Open Rate 138

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024.

Privacy 105

Privacy Email Marketing Marketing AI Data Hygiene 105

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Sometimes, your teammates are out of work, your team grows, or responsibilities shift.

Email Marketing 107

Email Marketing Marketing & Strategy Marketing Strategy Planning 107

Litmus

DECEMBER 13, 2024

It’s no longer just about compliance with existing regulations or adapting to privacy-focused features like Apples Mail Privacy Protection (MPP). Instead, as privacy concerns continue to evolve, we anticipate to see marketers shift their focus towards the long-term health of their email programs. Stay informed.

Marketing AI 96

Marketing AI Email Marketing Trends Work Management 96

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) As Google goes, so does the rest of the market.

Sales Management 100

Sales Management Opt-out Privacy Opt-in 100

Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Then dive into deliverability.

Budget Programs 69

Budget Programs Deliverability CAN-SPAM Privacy Protection 69

Navigate the Channel

JULY 12, 2023

In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? What are the specifics?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JUNE 10, 2024

But a recent push for consumer privacy protection leaves marketers without third-party cookies at their disposal to plan and execute their email marketing personalization. This is the kind of data you can use to map out the customer journey based on behavior and engagement.

Personalization 79

Personalization Data Hygiene Privacy Protection Paid Search Agency 79

DotDigital

NOVEMBER 5, 2021

At Dotdigital we immediately jumped into action and planned out how we can mitigate these changes for our customers. There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. Businesses that are trusted will excel in this new environment.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Binary Demand

APRIL 19, 2024

These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. However, anything below a 97% delivery rate warrants concern.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”. Do Not Track: (a.k.a.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Goolara

FEBRUARY 26, 2019

While there are no plans for upcoming legislation in this Congress, states such as California and Vermont have created their own stringent privacy laws and 2018 saw the passage of data breach notification laws in several states. Respect the Privacy of Your Subscribers. GDPR Arrives. dollars), whichever is greater.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Monitoring deliverability.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 114

Webinar Metrics Privacy Protection Analytics Privacy 114

Martech

FEBRUARY 19, 2025

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. Apple’s Mail Privacy Protection feature has made opens even more unsustainable as a metric to gauge intent or interest. Rant mode ON. Answer: Yes, we have. )

Open Rate 115

Open Rate Click Rate Opt-out Privacy Protection 115

Martech

MAY 24, 2024

When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail. From deliverability to engagement to ethics to ISP rules, there is nothing good about buying a list. Sentence : Six months or longer in deliverability prison. I am a big proponent of the opt-down.

RFP 133

RFP Deliverability Blast Campaigns Budget Programs 133

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Staying on top of your list hygiene is important as privacy changes take place.

Privacy 116

Privacy Opt-out Opt-in Contingency Planning 116

Litmus

MARCH 16, 2020

Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Now, two years after GDPR went into effect, where do we stand?

Privacy 66

Privacy Email Marketing CAN-SPAM Privacy Protection 66

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. Our inboxes are inundated with promotional material day-in and day-out, so the challenge lies in creating brand memorability. Teasing a big reveal.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Act-On

JULY 8, 2024

Yet, certain myths around email personalization persist — outdated truths, overreactions, or just flat-out misconceptions. Myth 1: People are creeped out by email personalization Remember when Target made headlines for knowing a teenage girl was pregnant before her parents did ? B2B buyers bring this mindset to work.

Personalization 130

Personalization Webinar Metrics Privacy Protection Lead Scoring 130