DealSignal

MAY 15, 2023

We tested out a few email validation software vendors and have shared the results with you here. deliverability rate. In essence, you end up throwing the baby out with the bathwater. By removing undeliverable addresses, you can significantly improve the deliverability of your emails and avoid being flagged as spam.

Work Management 98

Work Management Marketing Management Validation Software 98

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? But it needs to be. Think about it. But never fear!

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

SalesIntel

OCTOBER 5, 2023

Out-of-date information can cause your emails to reach individuals no longer part of the target organization, wasting resources and potentially damaging relationships. How Data Quality Impacts Segmentation Effectiveness Data quality is the linchpin of successful email list segmentation.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? I think data hygiene has to fall on C-level shoulders.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

APRIL 17, 2018

Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. Internet service providers (ISPs) work diligently to block out spam and they take email reputation very seriously. Let’s start at the beginning– the moment a prospect fills out a form on your website.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Litmus

JANUARY 28, 2021

When you deliver a great subscriber experience, you see major benefits to your campaigns, including: Better email deliverability Improved inbox placement Engagement Pipeline Repeat buyers But like anything in email marketing, your email list strategy requires planning to be effective. Here are three best practices to keep in mind. What’s not?

Data Hygiene 63

Data Hygiene Marketing & Strategy Opt-out Opt-in 63

Litmus

DECEMBER 13, 2021

Staying on top of your list hygiene is important as privacy changes take place. One way to do that is ensuring you have confirmation campaigns in place that gather explicit opt-in from existing subscribers. We’ll talk about two kinds here: 1) re-permission campaigns and 2) double opt-in (DOI). Double opt-in (DOI).

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Zoominfo

NOVEMBER 27, 2018

And, if your subject line and email copy don’t align, recipients may feel misled—which leads them to click out and move on with their day. Myth #2: Opt-outs are a major cause for concern. But the truth is, opt-outs can actually help you create a cleaner email list. So, we say, experiment with longer subject lines.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SalesIntel

JUNE 30, 2021

SalesIntel removes the three biggest time killers: Adding Prospects to a CRM: Despite massive automation in the spheres of sales and marketing, lots of work is still carried out by hand. Attain Better Email Deliverability and Reach. Deliverability isn’t something that happens by chance. The list could go on and on.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Porch Group Media

SEPTEMBER 18, 2018

This is due in part to the natural decay of data as email addresses change. And while many consumers may not formally opt out, a significant number of formerly active buyers simply stop engaging with a brand’s email communications.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

Litmus

MARCH 8, 2024

2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. The Federal Trade Commission (FTC) defines it as: A law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89