Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Email campaign success metrics. Clicks and click-through rate.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. The users can track their open rates, clicks, unsubscribes, etc. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SendX

APRIL 26, 2021

Email marketing is one of the most effective ways to reach a customer directly. You don’t have to play the waiting game of social media, where you sit back and hope that the customer comes to you. Email marketing allows you to go directly to the source and initiate a call to action. What is email deliverability?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Optinmonster

APRIL 24, 2024

In short, when you choose double opt-ins for your email marketing, users don’t automatically go onto your email list when they sign up. Instead, they’ll only receive your email campaigns if they’ve also clicked the link in the confirmation email to verify that they want to hear from you.

Opt-in 108

Opt-in Opt-out CAN-SPAM Deliverability 108

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. Chapter #6: Deliverability and spam. Chapter #2: Subject lines and open rates. 2020 Deliverability Report ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

DealSignal

FEBRUARY 23, 2023

To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more. With this data, you can create targeted email campaigns that speak directly to your audience’s pain points, interests, and needs.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year.

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SmartBug Media

JUNE 9, 2023

If you’ve been with the same email service provider (ESP) for a while, you may have noticed that your campaign performance is degrading or that the platform just can’t do what you need it to do anymore. Deliverability and open rates are in a downward spiral. Your email and SMS systems can’t co-exist.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

SendX

DECEMBER 28, 2020

Email marketing tools have some attributes of a CRM tool but aren't the same. It is mainly designed to build an email list, launch email campaigns with the motive of driving sales. CRM and email marketing are related when it comes to reaching marketing goals in business. What differentiates both?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

SmartBug Media

NOVEMBER 4, 2022

It helps you send more targeted emails to your list. With more targeted emails, you’re sending more relevant content and products, which leads to more purchases and happier customers. A successful email campaign starts with a healthy list, which can be accomplished through: A list of quality contacts. Open rates.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Optinmonster

AUGUST 16, 2023

You upload a contact list and email content to the service, then schedule the delivery of your messages. These services provide tools for creating, managing, and tracking email campaigns to make your marketing campaigns more effective. For example, you get to beautify emails by using pre-designed templates.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Litmus

OCTOBER 4, 2023

It’s common to use an email report at the end of your fiscal or calendar year to give a status report to stakeholders and leadership. Of course, you can also create a report after a big email campaign, before a budgeting or investment pitch, or when you aren’t sure why you aren’t hitting your email marketing goals.

Template 103

Template Budget Programs Click Rate Lead Scoring 103

Salesforce Marketing Cloud

DECEMBER 8, 2023

As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. Email marketing helps you drive conversions and revenue by delivering quality information that helps your customers achieve their goals. Don’t let your emails get lost in cyberspace.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. It’ll help increase click-through rates and, ultimately, conversions.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

SalesIntel

OCTOBER 5, 2023

This relevancy increases the chances that your recipients will engage with your emails, as they are more likely to find the content valuable and exciting. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Sharpspring

APRIL 23, 2020

However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. The Benefits of Email Automation Tools. They also make it easier to maintain your lists and allow you to spot and address deliverability issues. View Rates. Open Rates.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

SmartBug Media

MARCH 31, 2023

E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. Let’s explore the top qualities of successful subject lines and a few examples you can use for your summer email campaigns.

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

Optinmonster

SEPTEMBER 8, 2022

Email marketing generally has the most measurable ROI of all digital marketing strategies. That’s because you can precisely track open rates, engagement, and number of conversions from each email. This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Delivra

OCTOBER 9, 2018

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating. Welcome emails.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

Vision6

JANUARY 14, 2024

You can also use AI to monitor social media conversations and reviews to understand potential areas of improvement. This level of personalisation immediately grabs the attention of email recipients and increases open rates and engagement. Unsure of what your customer thinks about your products and services?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Optinmonster

MARCH 2, 2021

Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. And what’s the best way to improve your email campaigns? That’s the percentage of people on your list who actually opened your email.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

BenchmarkONE

JULY 8, 2021

Plus, once the emails start going out, you can track engagement and open rates to see how your communications are landing with your audience, as these tools are built right into your automation tech! Another great feature that’s built into your marketing automation is email contact list management. . Clean Up Your Lists.

Planning 90

Planning Tips Work Management Marketing Automation Services 90

Martech Advisor

JANUARY 23, 2020

While these are worthy goals, they focus on open rates instead of the path to purchase. In fact, the report found that marketers who tied revenue to their objectives were more likely to report above average results with their email campaigns. The Best Marketers Make Sure They Focus on the Right Tactics.

Class 83

Class Email Marketing Deliverability CAN-SPAM 83

Litmus

NOVEMBER 10, 2022

It’s common to use an email report at the end of your fiscal or calendar year to give a status report to stakeholders and leadership. Of course, you can also create a report after a big email campaign, before a budgeting or investment pitch, or when you aren’t sure why you aren’t hitting your email marketing goals.

Template 83

Template Budget Programs Click Rate Lead Scoring 83

Porch Group Media

FEBRUARY 16, 2021

While email may have great potential, that doesn’t mean it is without its challenges. This was followed by poor email engagement (35%) and email deliverability challenges (30%). Other tactics were also on the decline including optimizing subject lines, performing A/B testing, and optimizing for email deliverability.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Roketto

APRIL 3, 2018

If you are able to personalize the subject line, that can help increase the open rate by 22.2%. That’s when you can see what your readers like to see more: the specific sale (50% off everything) or an email showcasing a question (“What’s on sale this week?”). Monitor the unsubscribe rates closely as well as the open rates.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

SmartBug Media

NOVEMBER 17, 2020

From the success of email campaigns to the turnout of a live event or tradeshow, it’s crucial to be able to show how your campaigns have performed. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams.

Marketo 98

Marketo Landing Pages Privacy Policies Click Rate 98

LeadSquared

AUGUST 12, 2019

But how can you measure the performance of your email marketing strategies? This is where email marketing metrics come in. These stats can help you analyze the effectiveness of your email campaign to avoid excessive spending or becoming overwhelmed by email services. 7 Important Email Marketing Metrics.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Optinmonster

JULY 16, 2021

With each new email you send, you need to recapture their attention and entice them to stay engaged with you. In this example from Social Media Examiner, the problem the email promises to remedy can be found in the subject: improving the reader’s Facebook reach. At OptinMonster, we send different types of email campaigns.

Promotion 140

Promotion Examples Landing Pages Click Rate 140