Martech

MARCH 29, 2022

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. New capabilities. Customized in-app messages with branding.

Deep Linking 83

Deep Linking Mobile Marketing Acquisitions Trigger Marketing 83

Martech

JANUARY 19, 2023

Mobile messages can maintain and grow the relationship, but you have to use the right communications. So as a brand, you want to ensure you pay respect to that loyalty by sending the right kinds of messages through your mobile channel.” Customers download your app because they want to know more about what your brand has to offer.

Loyalty 100

Loyalty Relevance Ad Building Mobile Marketing 100

KoMarketing Associates

FEBRUARY 23, 2017

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. The Growing Investment in Mobile Marketing.

Mobile Marketing 125

Mobile Marketing Marketing Budget Creation Marketing Budget Mobile Advertising 125

readwrite

AUGUST 21, 2014

It’s still impossible to use mobile applications the same way people use Web browsers. Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps).

Work Management 52

Work Management Facebook Deep Linking Mobile Advertising 52

readwrite

AUGUST 21, 2014

It’s still impossible to use mobile applications the same way people use Web browsers. Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps).

Work Management 52

Work Management Facebook Deep Linking Mobile Advertising 52

Convince & Convert

MAY 1, 2015

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.

API 167

API Mobile Marketing Deep Linking Google 167

SmartBrief - Marketing

SEPTEMBER 18, 2023

This enables sellers to generate an Amazon tracking code to insert into an off-Amazon advertising link, which then attributes any Amazon sales back to that ad click. That involves mobile attribution where tracking links either drop off, or customers are deposited at the Amazon log-in screen.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

readwrite

AUGUST 21, 2014

It’s still impossible to use mobile applications the same way people use Web browsers. Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps). Now, With Analytics.

Work Management 40

Work Management Facebook Deep Linking Mobile Advertising 40

Customer Experience Matrix

OCTOBER 14, 2014

It has some message delivery capabilities for email and mobile but relies primarily on integrations with third-party email vendors, pushes to mobile operating systems, API calls, and flat file exports. All those would be provided by external services linked into the system.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Outbrain

MARCH 6, 2019

Mobile app owners must actively combat this downward trend by finding ways to boost engagement and reduce churn. Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. That’s where deep linking comes to the rescue. With “app stickiness”.

Tips 30

Tips Deep Linking Allocation Mobile Marketing 30

Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. Google faced competition to become default search engine on mobile (Sept.

Google 82

Google Lead Ranking Lead Scoring Paid Search Agency 82

LeadSquared

MAY 15, 2015

It’s almost a month since the Google mobile friendly update first rolled out, and at a glance, it’s effect has proved to be nowhere near what was predicted. So, I would call this delayed impact, an opportunity for everyone who needs to, but hasn’t gone mobile-friendly yet. Has affected mobile searches ONLY.

Paid Search Agency 52

Paid Search Agency Domain Landing Pages Google 52

Hubspot

APRIL 22, 2015

Read on to check them all out, or click the previous links to jump to your desired section. One thing you'll notice many of these examples have in common is an abundance of relevant deep links. These links take you to specific pages on a website rather than forcing you to navigate there yourself. Learn more about it here.

Email Campaigns 28

Email Campaigns Examples Peer-to-peer Campaigns 28

Hubspot

SEPTEMBER 3, 2015

Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens. However, mobile ad-blocking technology is also making strides. Advertisers and publishers alike might be in trouble if they don’t step back and reassess their mobile strategies.

Mobile Advertising 28

Mobile Advertising Banner Ads Banners Deep Linking 28

Single Grain

JULY 20, 2023

For example, if your ad links to your organic cat food page, you don’t need to bid on a phrase such as “Where to find organic cat food?” Responsive Ads Another past trend that isn’t going away is mobile optimization. Since users conduct nearly 60% of searches on mobile , it’s wise for brands to invest in mobile-optimized ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Salesforce Marketing Cloud

OCTOBER 18, 2023

Deep linking supports non-linear workflows We use an interactive element called deep linking to connect as much related information as necessary from across the entire product interface. Deep linking flattens the hierarchy – similar to how we navigate the internet.

Design 59

Design Deep Linking Work Management Marketing Management 59

seo.co

FEBRUARY 11, 2022

The results someone sees in Seattle on their home laptop, work desktop or mobile device are likely to be very different. Mobile vs. desktop rankings. Geographic location has been an influential factor in search results for some time now, especially with the onset of mobile devices. Previous search preferences/history.

Personalization 98

Personalization Optimization Terms and Conditions Dwell 98

Convince & Convert

MARCH 5, 2015

Web analytics services such as Google Analytics will tell you how many people visit your site by clicking links from social media. Therefore, we can’t expect our visitors from social media to always convert that first time they visit from a social media link. For example, a link from Convince and Convert may look like this: [link].

Social Media 163

Social Media Media Mobile Advertising Marketing Analytics Tools 163

ClickZ

JULY 26, 2019

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing. Why mobile advertising? What is mobile advertising?

Mobile Advertising 111

Mobile Advertising Paid Content Paid Search Agency Advertisements 111

Single Grain

AUGUST 24, 2021

If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. Link acquisition. For instance, the Enterprise SEO platform SEMrush offers a group of marketing tools such as the Site Auditor, The Position Tracker, The On-Page SEO Checker, The Link-Building Tool etc.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

NuSpark Consulting

JANUARY 14, 2017

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. This is a means of conducting business through computers and mobile devices exclusively to key personnel. The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment.

Account Based Marketing 100

Account Based Marketing Paid Search Agency Ads Work Management 100

Moz

JULY 17, 2019

Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face.

SERP 50

SERP API Mobile Advertising Verticals 50

Hubspot

AUGUST 31, 2015

The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. Before mobile took our lives by storm, tracking and measuring digital marketing campaigns was easy -- we just used cookies. Today’s mobile measurement largely runs on a last-click attribution model. A whopping 1.4

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Ads Campaigns 28

readwrite

MAY 15, 2014

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. I never play mobile games, I’ve never downloaded Candy Crush, and I hate spammy advertisements. Deep-linked ads account for a large portion of Facebook’s ad revenue. Who’s At Fault?

Paid Search Agency 66

Paid Search Agency Mobile Advertising Ads Deep Linking 66

Adobe Experience Cloud Blog

JUNE 7, 2016

Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. But mobile is growing at a significant pace as more and more of your buyers use their mobile device to access information.

Personalization 48

Personalization CMS Development Mobile Marketing Work Management 48

readwrite

MAY 15, 2014

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. I never play mobile games, I’ve never downloaded Candy Crush, and I hate spammy advertisements. Deep-linked ads account for a large portion of Facebook’s ad revenue. Who’s At Fault?

Paid Search Agency 52

Paid Search Agency Mobile Advertising Ads Deep Linking 52

readwrite

MAY 15, 2014

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. I never play mobile games, I’ve never downloaded Candy Crush, and I hate spammy advertisements. Deep-linked ads account for a large portion of Facebook’s ad revenue. Who’s At Fault?

Paid Search Agency 40

Paid Search Agency Mobile Advertising Ads Deep Linking 40

seo.co

DECEMBER 25, 2020

Introduction to Mobile SEO. + Why Mobile Friendly Isn’t Enough for a Great Mobile Experience. Differences Between Mobile & Desktop SEO. + You’re Losing Money if You’re Not Mobile Optimized. + Why Flash Mobile Sites are Bad for SEO. Biggest Myths in Mobile SEO. Table of Contents.

SEO 98

SEO Mobile Advertising CMS Development Lead Ranking 98

Single Grain

MARCH 5, 2024

Dive Deeper: Absolutely Everything You Need to Know About 10x Content 2) Backlinks Backlinks , or inbound links from other websites to your website, are among the most significant factors in SEO. The more reputable websites link to your content, the more authoritative your site appears.

Lead Scoring 94

Lead Scoring Lead Ranking SEO Tips 94

Single Grain

JANUARY 17, 2024

From optimizing title tags to leveraging internal linking strategies to updating old content, this curated list of 10 proven SEO tips will help you improve your website’s rankings. Quality content is more likely to be shared and linked to, which boosts SEO. However, avoid keyword stuffing as it can harm readability and SEO.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52

Single Grain

NOVEMBER 12, 2020

If local SEO matters, I guarantee that your customers are doing “near me” searches as well as mobile and voice search: You might even approach SEO in unexpected ways. Broken links. Poor navigation, incompatibility with mobile screens, and other issues that impede the user's experience on your website will destroy your search rankings.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

BenchmarkONE

OCTOBER 26, 2022

This is a video or GIF that can also contain text and/or links. Deep links can be added for third-party tracking through integrations like BuzzSumo. This type of Instagram advertising is mobile-only. The simplest type of ad, a single image (either landscape or square) is used. Authentic photos score best. Single Video.

Small Business Marketing 86

Small Business Marketing Paid Content Advertisements Advertising 86

BenchmarkONE

FEBRUARY 11, 2020

This is a video or GIF that can also contain text and/or links. Deep links can be added for third-party tracking through integrations like BuzzSumo. This type of Instagram advertising is mobile-only. The simplest type of ad, a single image (either landscape or square) is used. Authentic photos score best. Single Video.

Small Business Marketing 77

Small Business Marketing Advertisements Advertising Business 77

Outgrow

MARCH 18, 2021

Deep Link Social Accounts. Deep links are a great way to reduce bounce rates from your social media accounts, landing pages, in-app pages, and web pages. A deep link on the other hand will lead to an in-app video - making the entire process frictionless. Click on the image below! Source: Business Insider.

Course 52

Course Paid Content Outgrow Examples 52