Martech

JULY 19, 2023

Reporting updates You can now better understand how sequences are performing, how your sales team is executing sequences, and which sequence steps create booked meetings, using step-level analytics and the meeting rate report (beta). Previously, API limitations prevented tracking.

Data Hygiene 91

Data Hygiene Privacy Landing Pages CAN-SPAM 91

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Litmus

APRIL 25, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. It can impact your branding, engagement rates, and ultimately, your ROI —which has much larger implications for your business. Test spam filters. Data hygiene. Email deliverability.

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Great idea!

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Biznology

MAY 22, 2017

The General Data Protection Regulation is something we cannot ignore. They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. It’s about consumer control of their data, and their comfort that it’s being protected. Linnette J.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Litmus

AUGUST 29, 2022

Good news: you can fix your email reputation with these steps. How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. Let’s take a closer look at factors that can negatively impact your email sending reputation.

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. Cost savings: Sending emails to invalid or non-existent addresses wastes resources and can lead to higher bounce rates.

Work Management 98

Work Management Marketing Management Validation Software 98

SalesIntel

MAY 17, 2021

The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. This implies that you can follow a few simple guidelines. Because that matters a lot.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? SPF creates a record in your Domain Name System (DNS) that lists the authorized servers that can send emails on behalf of your domain. If you do not have an SPF in place, your emails risk being rejected or spam folder.

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

DotDigital

OCTOBER 7, 2021

Of course, human error can happen in any profession, and although a mistake can feel terrible at the time, no one’s life depends upon it. Of course, if an email does go out incorrectly you can send another rectifying it pretty quickly. Keep it clean: Data hygiene is important too. Shudders *.

Marketing AI 52

Marketing AI Data Hygiene CAN-SPAM Curation 52

Binary Demand

JULY 21, 2023

It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. But you can avoid this pitfall by investing time in your marketing automation platform (MAP) setup and committing to due diligence going forward. High bounce rates from invalid data, which can hamper deliverability.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

ClickDimensions

NOVEMBER 13, 2018

Increased Spam Complaints = Decreased Inbox Placement. Mark it as spam. Spam Trap Addresses = Blacklistings. Spam trap addresses. Those mysterious email addresses lurking in your database, hidden in plain sight, that can wreak havoc on your reputation. Depending on who owns the spam trap, the impact can vary.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

DealSignal

MARCH 8, 2021

While standard processes in CRMs include lead management, dashboards, record customization, and Microsoft Outlook integrations, functionality supporting your contact data quality, such as contact verification, data hygiene , field standardization, and account and lead enrichment , is largely absent.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

Launch Marketing

JANUARY 2, 2019

They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. You can evaluate whether the primary CTA is receiving enough focus by following these CTA best practices: DO make sure that at least 90% of the email content speaks to the primary CTA. Lack of engagement can do the opposite.

A/B testing 74

A/B testing Email Marketing Campaigns Effectiveness 74

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

SalesIntel

AUGUST 4, 2021

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

Act-On

NOVEMBER 7, 2023

Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them. Data Hygiene: The overall quality of your email list and the associated data. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. How can this be?

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. They can also be a great sounding board to pressure test your messaging and content.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. They can also be a great sounding board to pressure test your messaging and content.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Deliver and win Let’s break down what opt-in email marketing is and how you can make sure you’re doing it right – and avoid mistakes. How can you ensure regulatory compliance with opt-in email marketing? With a confirmed opt-in email, customers can choose whether they want to receive marketing emails or not.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Porch Group Media

JANUARY 10, 2023

So, how exactly can you increase your deliverability rate? This guide will cover what email deliverability is, why it matters, and how you can improve your email deliverability rate so you can start crushing your KPIs, engaging your customers, and generating more sales. Anti-spam and anti-virus filters. Content blockers.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Biznology

JUNE 29, 2017

It’s the best money you can spend. . But you can take this principle a step further if you examine customer behavior patterns to predict inactivity before it even starts. Anomalies in a particular customer’s behavior may indicate a problem that, with early intervention, can be addressed. Move quickly. Channel usage.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Vision6

MARCH 8, 2021

DO: Conduct Regular Data Hygiene Checks. One of the most obvious signs your data is starting to turn rotten is a high bounce rate. If you haven’t seen any activity from subscribers in 6-12 months it can mean two things: They’re emotionally engaged and just holding out for the right offer. It’s money down the drain.

Marketing Management 96

Marketing Management Practices Opt-out Opt-in 96

SalesIntel

JUNE 2, 2021

Even though email automation can simplify your task, you can never get into the “set it and forget it” mode. Email automation can simplify the research. Use Website Visitor Data. Identifying the demography and interests of your website visitors can help you tailor your email messaging accordingly. Request Demo.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Zoominfo

NOVEMBER 27, 2018

As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. Longer subject lines, on the other hand, tend to have higher click-through rates as they offer more explaining what the reader can expect. Be sure to make ongoing data hygiene a standard practice in your business.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

DealSignal

DECEMBER 28, 2021

The data is typically organized into tables with fields and cells, like an Excel spreadsheet. The database will also contain other functions and automated rules for entering new data and editing the existing data. CRM Data Types. So, how is the data entered and where do the cracks start to show?

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

The data is typically organized into tables with fields and cells, like an Excel spreadsheet. The database will also contain other functions and automated rules for entering new data and editing the existing data. CRM Data Types. So, how is the data entered and where do the cracks start to show?

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

Martech

SEPTEMBER 22, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. Data hygiene: The platform enables users to clean and standardize customer records.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 116

SalesIntel

JUNE 30, 2021

Not every business can set the pace due to a lack of resources, strategy, or other limitations. With a strong approach to solving the dilemma of quality or quantity, SalesIntel has been helping businesses widen the outreach using human-verified data. However, what holds the key is the pace at which your business grows.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

SWZD

MAY 11, 2017

But there’s another issue to keep in mind: data hygiene. A large number of undeliverable emails can set off red flags. Monitor bounces and keep your data clean to avoid problems. Using the same words or phrases in a subject line, and again in the copy, can harm deliverability. Don’t Neglect Design.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54