Oktopost

APRIL 28, 2024

In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. We are also aware that prospecting emails are rarely opened so your message hardly comes across to your audience. In fact, 56% of sales reps use social media to find new prospects.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. Image Source: WordStream This means that curating your digital presence to appeal prospects is key to generating revenue. This helps to build loyal consumer relationships and establish your brand as a thought leader.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

MARCH 27, 2023

According to Forbes and Econsultancy , American companies have lost over $136 billion annually as the result of avoidable customer loss and less than 50% of companies know how to measure Customer Lifetime Value (LTV). Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Act-On

APRIL 26, 2024

Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey. Clark describes prospects’ mindset as “‘FOFU mode’ — fear of ‘effing’ up.” Sadly, macroeconomics are beyond our control.

Lead Ranking 192

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 192

Oktopost

OCTOBER 8, 2023

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Convince & Convert

APRIL 25, 2024

With Google saying bon voyage to third-party cookies in 2024, marketers need to figure out a means to keeping up with the needs of their audience and prospects. Baer states that 50% of customers are less likely to spend money if a business is slower than they expect. It’s different story when we’re talking about a form fill.

B2B 153

B2B Case Study Case Studies Content 153

Salesforce Marketing Cloud

JANUARY 3, 2024

I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships. A sales pitch should focus on your prospect and their needs. You may make several sales pitches before a final close, and each one will depend on what’s right for the prospect at each stage.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

SalesGrape

NOVEMBER 18, 2023

This is especially true in the B2B sector, where building relationships and trust are key factors in successful sales. According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Trade Press Services

MAY 6, 2024

When a company exhibits at a trade show , it creates opportunities to build new connections and reinforce existing relationships. Connecting with your prospects and clients in person is a main driver for sales and marketing, and events are still a top choice for this. It takes a strategic effort to convert those leads into customers.

Trade Show 56

Trade Show Marketing Management Planning B2B Thought Leadership 56

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. Identify prospects online. Be a Good Listener.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Martech

OCTOBER 13, 2023

Marketing must generate interest, leads, and an initial core of customers through program and product-driven campaigns. Developing a measurable, repeatable onboarding process that turns sales into customers. The metric of Phase 4 is the metric that means money — customer lifetime value (CLV). Market introduction.

Ideal Customer Profiles 125

Ideal Customer Profiles Churn Rate Paid Search Agency Cost per Acquisition 125

Benchmark Email

MAY 1, 2024

From attracting potential customers to nurturing relationships and ultimately converting leads into loyal patrons, the journey from prospect to customer is multifaceted and requires a strategic approach. Mastering the art of lead generation and conversion is essential for businesses to thrive.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Effectiveness Generation 52

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Stop chasing leads, double down on customers and top opportunities. Surround and co-create with your current customers.

Marketing Analytics Tools 134

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 134

Oktopost

NOVEMBER 6, 2023

With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increased conversions. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales.

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

Convince & Convert

FEBRUARY 9, 2024

Sourcing lead data, qualifying it, and confirming that data is vital for every sales prospecting team. As you evaluate your customer and prospect user flow, ask yourself: Are we truly engaging with our customers, or just responding to them? “We need better leads.” Are you gathering enough leads? I’ll share two caveats.

Deliverability 128

Deliverability Ad Frequency DemandBase Paid Search Agency 128

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. A good lead nurturing program will send the prospect some useful information once every week or two. It just makes sense.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 125

Marketing AI Work Management Marketing Management Automation 125

Inbox Insight

APRIL 22, 2024

It serves as the crucial first step in acquiring customers and plays a significant role in converting website visitors into potential buyers. By generating high-quality leads, businesses raise the probability of converting prospects into loyal customers, ultimately driving business growth.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Hubspot

FEBRUARY 12, 2024

We’ve all heard that expression before, and unfortunately, it’s because buyer-seller relationships haven’t traditionally been great. This sets the foundation for long and healthy relationships, ensures you’re building a quality customer ecosystem, and decreases churn. The prospect is not in your sales territory.

Hubspot 82

Hubspot Process Verticals Marketing Prospects 82

SalesGrape

OCTOBER 11, 2023

Telemarketing, a tried and tested method of reaching out to potential customers over the phone, has also adapted to meet the changing needs of businesses. With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Only B2B

APRIL 30, 2024

By conducting comprehensive analyses of market trends and customer needs, your sales and marketing team customizes campaigns to align with your offerings. For instance, positioning yourself as the most secure and user-friendly platform compared to competitors can leave a lasting impression on prospects.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting. Here’s an overview of everything we’ll cover along the way: What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

SalesGrape

OCTOBER 9, 2023

The Human Touch: Building Trust and Relationships One of the key strengths of telemarketing lies in its ability to establish personal connections with prospects. This human touch creates an opportunity for building trust and relationships right from the start.

Telemarketing 83

Telemarketing B2B Marketing Budget Programs B2B 83

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. The immediacy of social makes it easier for salespeople to connect with, engage and nurture top prospects.

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. For example, suppose a prospect from a manufacturing company starts frequently researching software solutions for supply chain optimization. Competition from alternative solutions and an increasing number of suppliers.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Heinz Marketing

FEBRUARY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level. The benefits of personalization are clear.

Account Based Marketing 106

Account Based Marketing B2B Marketing Personalization B2B 106

Oktopost

FEBRUARY 24, 2022

Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. . Instead of a hard sell, social selling is all about building positive relationships with leads that will pay off over time.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

xiQ

MARCH 31, 2023

The Art of Defining Target Accounts and Crafting Your Ideal Customer Profiles Identifying target accounts is a crucial step in developing an effective Account-Based Sales and Marketing (ABx) program. Ideal Customer Profile (ICP) An Ideal Customer Profile (ICP) is not a wish list of big-name logos.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118