Content Standard

JULY 19, 2016

It isn’t hard to see why a visitor might be more trustful of your brand after they’ve learned about it from a mailing or magazine, as opposed to one of a thousand other display ads ( that they’re likely blocking anyway ). Here are some ways easy ways to accomplish this: Microsites and Landing Pages.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

RebelMouse

FEBRUARY 28, 2019

Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Include custom social widgets, calls to action, and other brand assets easily on these pages. PAPER Magazine leveraged this feature last year and snagged impressive engagement.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

RebelMouse

FEBRUARY 28, 2019

Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Include custom social widgets, calls to action, and other brand assets easily on these pages. PAPER Magazine leveraged this feature last year and snagged impressive engagement.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

DECEMBER 21, 2015

CMI found, for example, that despite the prevalence of sales in popular B2B and B2C goals, top-performing B2C marketers aim for brand awareness, followed by customer retention/loyalty. And King Arthur Flour returned to paper with the recently launched Sift Magazine , a high-end quarterly print magazine appeals to devoted bakers.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Vidyard

JANUARY 4, 2017

At Vidyard, we often preach that the best people to share the story of how your product shapes the lives of your customers is… well… your customers. “Separately, our dealers visited with the customers to determine the best tractor for their needs. Let’s dive deeper into the interview, and find out! The moral of this story?

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). So we started publishing big data content (what is it, how do you visualize it, etc) and started to rank on the questions that customers were asking.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Hubspot

DECEMBER 14, 2010

They can be incredibly complex, involving special events, intricate mailings, interactions with microsites and landing pages and so on. They love going into a store or customer with their product featured in a major magazine. As a reminder, PR campaigns are often more than just sending out a release and contacting the media.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. for captivating audiences with customer stories ( www.makino.com ). Category: Microsite. Runner-Up : Makino Inc., Category: Blog. – GE Intelligent Platforms blog.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. for captivating audiences with customer stories ( www.makino.com ). Category: Microsite. Runner-Up : Makino Inc., Category: Blog. – GE Intelligent Platforms blog.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

ClearVoice

NOVEMBER 22, 2021

It can improve consumer trust by serving up solutions to your customer’s pain points. . It can help foster lasting relationships with your customers. ” “In [YEAR], improve customer retention by [PERCENTAGE].” Landing pages and microsites. Printed newsletters or magazines. Blog posts.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced.

Enterprise Management 62

Enterprise Management CMS Development Digital Asset Management Industry CMS 62

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

NOVEMBER 17, 2016

This epic microsite from Wired in partnership with Netflix won awards for its editorial-style native content. Marketo offers their audience two kinds of webinars to meet customers where they are: on-demand or real-time. A flipbook is a bit like a digital magazine crossed with a slide show. ROI Calculator. The How China Are You?

Demand Generation 48

Demand Generation Demand Microsite Generation 48

Hubspot

MARCH 18, 2018

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Sophia Bernazzani , Editor, HubSpot Customer Success Blog. Takeaway for Marketers: Educate Your Buyers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

SnapApp

OCTOBER 8, 2015

With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. Conclusion.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Hubspot

JUNE 12, 2017

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Think about the problems that your product or service already aims to solve for customers. 6) First Round Magazines.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

AUGUST 16, 2015

In 1999, it was named "Product of the Century" by Fortune Magazine. During the next 20 years, Lego ran a variety of marketing projects such as launching the children's magazine Lego Clicks (now Lego Club Magazine ), creating a series of children's books in collaboration with the Danish Egmont Group, and undergoing several logo redesigns.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Branding 28

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Are You and Your Customers Hungry for Social Media? SazBean ( Social Network Analytics Measurement Social Media ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Marketing Institute

MARCH 15, 2018

The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”.

Marketing AI 105

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 105

Content Standard

APRIL 20, 2015

Their website reads just like a fashion magazine. Kohler pays homage to its history on a Tumblr microsite , transporting the visitor back to Wisconsin where an Austrian immigrant farmer created an enamel “hog scalder.” On the other hand, there is Kohler—the Vogue of the bathroom industry.

Personalization 40

Personalization Branding Brand Identity Microsite 40

Webbiquity

FEBRUARY 21, 2012

eBooks / digital magazines. Microsites. These can be discovered by using keyword research tools or by talking to your customer-facing employees. . • Presentations. Product data sheets / brochures. Blog posts. Webinars / webcasts. Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Newsletters.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

SnapApp

FEBRUARY 24, 2017

Time magazine launched the interactive “burger builder”: With the burger builder, find out which cities share your taste in burgers, and share your results. Truth is: You don't always need a custom microsite or detailed landing page to tell a powerful interactive story. New Burger Capitals of America. Infographics. Whitepapers.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Hubspot

FEBRUARY 15, 2017

Enter the Effective Mobile Marketing Awards -- the product of Mobile Marketing magazine, “a specialist in the delivery of mobile marketing and tech news and research.” Since then, a microsite has been dedicated to the partnership. It almost seems inevitable that a celebration of the best mobile marketing would follow. 14) Halo Awards.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Buzz Marketing for Technology

JULY 28, 2008

Custom Resource Center. Visit this microsite to learn how some institutions are transforming their campuses with wireless solutions. Newsletter Summary. News Update. Smart Classroom. C-Level View. Campus Security. Current Issue. Contact Editorial. Solution Centers. White Papers. Higher Ed Assns. Live from CT. 21st Century Learning.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Think about it. Content is supposed to solve a problem.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

FEBRUARY 21, 2017

A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. 11) TrapIt. Google Review Count: 180.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

APRIL 23, 2013

Sherri Liebo identifies the “5 Cs” that Cisco Services looks at to better listen to customers when creating and sharing marketing content, including Customers (“What are customers looking for?”), Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

DECEMBER 16, 2013

Content that is created with the customer in mind will be far more effective. Interviewing your prospects and customers and developing buyer personas are great ways to identify topics and areas that appeal to your buyers. Ask yourself, "Who am I creating this content for? What problems does it solve? 3) Determine a DRI on projects.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. Dollar Shave Club: MEL Magazine. But when I take Amtrak, I feel like it cares, at least a little bit, about the customer.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Even silly, simple news can help your customers feel a connection with your company.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Even silly, simple news can help your customers feel a connection with your company.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Looking for new ways to reach its female customers, AT&T is partnering with Oscar-winning actress and savvy businesswoman Reese Witherspoon to create a new media brand, Hello Sunshine.

Examples 93

Examples Marketing AI B2B Marketing Content Marketing 93