WebMarketCentral

AUGUST 1, 2007

Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Content Marketing Institute

MARCH 15, 2018

The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Convince and Convert uses a bot to distribute content, including a welcome sequence for new subscribers. Sign up to receive your free subscription to our bimonthly, print magazine.

Marketing AI 106

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 106

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. The successful campaign earned a 23.5

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

FEBRUARY 24, 2017

Time magazine launched the interactive “burger builder”: With the burger builder, find out which cities share your taste in burgers, and share your results. Truth is: You don't always need a custom microsite or detailed landing page to tell a powerful interactive story. Distribution channels. New Burger Capitals of America.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

ClearVoice

NOVEMBER 27, 2019

Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., They can range from infographics and branded templates to standalone brand experiences and promotional items for distribution.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Hubspot

FEBRUARY 15, 2017

While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. It was the 2016 winner of the "Most Innovative Content Distribution Strategy" category. 8) Creative Disruptors Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Buzz Marketing for Technology

JULY 28, 2008

Security Cameras : The Internets #1 distribution source for all security camera products. Visit this microsite to learn how some institutions are transforming their campuses with wireless solutions. 21% or more. View Results. Sponsored Content. Sponsored Links. Solution Centers. One stop for Solutions on Specific Topics. Newsletters.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It has everything anyone interested in or who works in the tech industry could be interested in: A monthly online magazine, FOCUS. It’s not rented space. Live@Cisco Facebook videos.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

start with a great idea and great distribution plan: “To create a great distribution plan, approach your industry’s ‘big minds’ and ask for their feedback with full intention of listening & improving the infographic”) and what doesn’t. Slavik Volinsky explains what works (e.g.,

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

FEBRUARY 21, 2017

A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Google Review Count: 70.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

DECEMBER 16, 2013

A study by MarketingProfs and Content Marketing Institute found that businesses only devote about 25% of their marketing budgets to developing and distributing quality content. Microsites. Digital magazines. Lack of Budget and Buy-in. Utility content (e.g. Marketing Grader and 160 Free Business-Themed Stock Photos ).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Contently

MARCH 22, 2017

After all, I wanted us to be a real publisher (we even launched an award-winning print magazine! ), and pumping out a lot of content was part of what made you a real publisher, right? of distribution tactics—a direct line to your audience that requires few resources and can’t be sabotaged by Facebook’s or Google’s algorithm.

Newsletter 147

Newsletter Content Microsite Rules 147

Content Marketing Institute

DECEMBER 21, 2017

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Upstanders is Starbucks’ first original series of content using multiplatform distribution channels, including the Starbucks mobile app and online and in-store digital network. hejhejnatalya Click To Tweet.

Examples 98

Examples Marketing AI B2B Marketing Content Marketing 98

Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. These are common in newspapers and magazines—more print types of content.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. These are common in newspapers and magazines—more print types of content.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168