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How 3 UK Brands Reached Their Audiences With Great Content

Contently

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. .”

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. No more siloed landing pages, microsites, and leads pooled in Excel spreadsheets. The digital magazine will be the center of gravity and focus on building subscribed audiences.

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Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

New England School of Comm Takes TV Production on the Road The 400-student New England School of Communications (NESCom), which shares a campus with Husson University in Bangor, ME, has added a mobile television production facility to its curriculum. Wireless Technologies for the Campus Enterprise. Newsletters. Feeds Subscription. Contact Us.

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Sometimes you might hear marketers refer to verticals as “channels” as well, which are analogous to channels or stations on television and radio — not to be confused with distribution channels (e.g., dozens of cuisine types under Restaurants). Verticals also can be channels. social, search, paid media).

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It has everything anyone interested in or who works in the tech industry could be interested in: A monthly online magazine, FOCUS. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day !

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. The content microsite shows readers each stage of the beer-making process, beginning with an Idaho hops farmer. This article contains excerpts from Idea Garage appearing in 2017 issues of CCO magazine.