Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Top Rank Marketing

FEBRUARY 5, 2024

If you want to earn high SERP rankings and drive the right audiences to your content in a digital environment where everybody’s churning out content like there’s no tomorrow, you’re going to have to find a way for your content to rise above the rest. The content serves as a valuable asset in supporting various stages of the customer journey.

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Audience Building: Attracting and nurturing potential customers. Keywords are the bridge that connects your ads to potential customers actively searching for products or services. Incorporate relevant long-tail keywords into your strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). The average voice search query is about 29 words long. You perform a search on your mobile device, and the web page is taking too long to load. Tip #5: Long-Tail Keyword Research. Why is that?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

seo.co

MARCH 14, 2022

Prioritize Long-Tail Keywords. It’s easier to search for long tail keywords when you can just speak and don’t have to type. This is also a great place to store long-tail keywords. This presents the opportunity for potential customers to interact with your business.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Conductor

MARCH 29, 2022

consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic. Customers now expect retailers to provide seamless online and brick-and-mortar shopping experiences, a demand that is reflected by changes to ranking content on search engines.

eCommerce 115

eCommerce Paid Content Features Trends 115

Contently

FEBRUARY 8, 2023

Related topics and queries can be especially helpful for identifying alternatives to keywords with a lot of competition for top positions in Search Engine Results Pages (SERP). Such long-tail keywords found through Google Trends are easier to rank for.

Marketing AI 173

Marketing AI Trends Google SEO 173

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Customer Case Studies and Testimonials.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Funnel Envy can help. The magic balance? Combine them both!

Paid Content 62

Paid Content PPC Traffic SEO 62

Brightedge

NOVEMBER 30, 2021

The difference between transactional search intent and commercial search intent is customer readiness. With transactional search intent, the customer is ready to transact now, as where with commercial search intent, the customer intends to transact at some point in the near future. Analyze SERP Results for Your Primary Keyword.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

SalesIntel

AUGUST 7, 2023

And you want to be in the top results in SERPs or get into Featured Snippets because Google typically responds to speech-based queries with only a couple of results, either from snippets or from the top of relevant SERPs. As a result, this can help you boost customer satisfaction, loyalty, and retention. seconds or less.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

ClearVoice

APRIL 12, 2022

Research your competitors and notice how their content ranks on search engine results pages (SERPs). If you find yourself really stuck on what should be included in your content to optimize it for SEO, Semrush offers a free SEO content template that you can use to get customized recommendations. How long should your article be?

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

ClearVoice

JUNE 21, 2022

Lexi Boese, an accountable opportunities expert for The Digital Opportunities , suggests answering these questions first: Are you looking for customers to be led directly to purchase a product, or are you trying to establish credibility upfront? Do you understand your customers? Focus on your customers first.

SEO 111

SEO FAQ Content Work Management 111

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. It takes a lot of time to be everywhere and engage with your target customers on your site and elsewhere. Back in 2020 , I was writing about Google as an answer engine versus a search engine.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

accelerate agency

MAY 17, 2022

It helps to build trust with those who consume your content and who may then become customers. Defining Your Ideal Customer We’ve already touched upon how important it is that the content you create is useful to those who consume it. To do this, you need first to define your ideal customer.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

It helps to build trust with those who consume your content and who may then become customers. Defining Your Ideal Customer We’ve already touched upon how important it is that the content you create is useful to those who consume it. To do this, you need first to define your ideal customer.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Guest post by Max DesMarais.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Animalz blog

MARCH 8, 2023

Many SERPs are highly-contested. Basic information was long ago covered. Much of the work we do with customers falls into this category. You’ll notice this when: Targeting non-competitive SERPs. Targeting long-tail keywords. Competing against established skyscrapers. Content marketing is a mature ecosystem.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Trace Customer Touch points. at the right time.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Brightedge

FEBRUARY 15, 2022

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. Examine the SERPs related to your industry and see what kind of content local search engines are rewarding for your most valuable keyword groups.

Practices 141

Practices SEO Best Practices Domain 141

Huptech Web

AUGUST 11, 2023

Have you ever felt like your website is just one of many and that it’s hard for potential customers to find it? Customers are looking for a product or service like yours on their computer. You’re eagerly waiting for people to come in and buy things, but all you can hear is the sound of bugs.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Conductor

SEPTEMBER 29, 2020

But the e-tailing giant has seen a dramatic rise in search volume in recent years. By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up. That’s why Amazon’s SERP converts at more than six times the rate of Google’s.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105

accelerate agency

NOVEMBER 3, 2020

It helps to build trust with those who consume your content and who may then become customers. Defining Your Ideal Customer. To do this, you need first to define your ideal customer. A buyer or customer persona is a well-researched representation of your ideal customer. It also goes hand-in-hand with good SEO.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

nDash

JUNE 1, 2021

Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Being specific targets customers who are further along the buyer journey.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities. SEO tools are essential when it comes to effective strategizing.

SEO 111

SEO Research Enterprise Management Tools 111

Directive Agency

APRIL 15, 2022

You can see the individual queries that are triggering your site to show up in the SERPs. But here’s the downside: I know from first-hand data (which is one of our five principles of our Customer Generation Methodology ) that most people who contact me mentioning healthline do not want to hire me. . We saw this above. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

The Lead Agency

JUNE 20, 2019

In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc. How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

ClearVoice

MARCH 9, 2023

This strategy then changed to the use of short- and long-tail keywords. Reviewing your search engine optimization strategies/SERP ranking. The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience. Be sure that your brand is front and center with prospects and customers.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Content Marketing Institute

OCTOBER 16, 2018

Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Alex Honeysett for The Muse has some great questions to help you find your voice , including: How do you want your customers to feel when interacting with your content? Long-tail, low competition.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Any savvy digital marketer is going to make use of pay to play when there is a three to one return, but video advertising blows those numbers away and has the potential to offer evergreen organic value long after the budget has expired.”.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69