Stories that Sell

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5 Tips for Tweeting Your Customer Case Studies

Stories that Sell

Customer success stories - with their focus on real customers, real results and how-to messages - are some of the most engaging content to share. And on Twitter, posting a written or video customer case study is pretty quick and simple.

The Small Marketer’s First Steps to a Customer Advocacy Effort

Stories that Sell

A few years ago, I delightfully observed as a client started a customer advocacy program. It’s an effort to go beyond one-off case studies and reference calls to engage with customers who are willing to serve as advocates for your products and services in a variety of ways.

FAQ 58

The Risk of Stripping Down Customer Case Studies

Stories that Sell

What about customer case studies? Among my clients and peers, the debate is whether buyers will read longer customer case studies. Still, customer case studies seem to be getting shorter - down to a few paragraphs - because companies believe that buyers don''t want longer stories.

Another Idea for Getting No-Go Customers off the Fence

Stories that Sell

We can't get customers to agree to do them!". The truth is, you have to sell the idea to the customer. Or they might be moved by activities in tandem with a case study such as the chance to network with peers on your customer advisory board. Customer case studies are similar.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

What's new with customer stories and where are we headed? That's the question I recently asked Erica Hansen, director of customer engagement at Projecline. and London, they see a lot, and I wanted to hear their view on what's happening with customer stories.

The Small, Big-Impact Piece Missing from Case Studies

Stories that Sell

Keep a customer case study focused on the customer's experience. In a recent case study I wrote for a large B2B company, I included numerous details about the featured customer, a sports stadium: How many people packed the stadium for its biggest-ever event.

7 Companies Boldly Leading with Customer Stories

Stories that Sell

Potential customers distrust nearly all marketing. That’s why prospects considering your products and services need to hear the stories of your happiest customers. And I’m suggesting that you shouldn’t just use customer case studies, you should lead with those customer stories.

One Case Study Helps Land FIVE Major Customer Awards

Stories that Sell

Never doubt the power of a single case study or the positive impact for the featured customer. • 2012 1to1 Media Customer Champion. It''s a powerful but often-overlooked way to get more mileage out of a customer case study. It''s a big benefit for customers.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

You Look Good When Your Customer Looks Good

Stories that Sell

Many things can motivate a customer to be a reference for your company. "Free Customers are increasingly seeing other answers to the question, "What''s in it for me?" " Reference activities can help customers communicate with a number of audiences.

VALS 61

Case Study Copywriters: Juggle More for Your Clients

Stories that Sell

With multiple interviews and customer review cycles, case study projects demand more project management than other types of writing assignments. Case study writing customer case studies Customer success stories case study writer

Survey Says…Customer’s Voice Most Effective Content Marketing Tactic

Stories that Sell

I''ve seen the influence that customer stories have on potential customers time and again, but a new survey provides validation straight from marketers. How are you bringing the customer''s voice into your content marketing?

Enter to Win – One Free Ticket to an Online Storytelling Conference

Stories that Sell

It's not just about customer storytelling but about the power and practice of story in general, with much of that translating to customer stories. Anyone who shares a link to a customer story will be entered into a drawing for the ticket, with one winner.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

Are You Prematurely Aging Your Case Studies?

Stories that Sell

Now I more readily notice story around me and am more mindful in trying to weave those pieces into my customer case studies to keep readers engaged. But there’s a challenge with the “time” in customer case studies. Case study writing customer case studies Customer success stories

Do Buyers Still Read Case Studies?

Stories that Sell

I realize that I’m not the most unbiased authority on the supremacy of the written customer case study. This year''s Eccolo Media 2014 B2B Technology Content Survey Report revealed that more buyers prefer customer case studies in a written format than in other forms.

Customer Case Studies: More Effective, Loss Costly

Stories that Sell

Time and again, I've posted on the effectiveness of customer case studies. Response : 94% said content sourced from existing customers is either extremely effective or very effective, with case studies topping content written in house and third-party analyst content.

Supercharge Your Sales Conversations with Story

Stories that Sell

After listening to your customers for a bit, you’ll have a better idea of what to use from your StoryBank. Uncover customer needs. A guest post by Andrew Nemiccolo. We hear a lot these days about the importance of storytelling in business – especially for sales people.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. or current customer is.

Customer Videos 101: How to Score a Killer Sound Bite

Stories that Sell

But given a little practice – anyone can elicit uber-happy sound bites from satisfied customers on camera. Here are some guidelines before interviewing your satisfied customers: 1. Share with the customer your general topics, but don’t get too specific before the interview.

How Customer Case Studies Drive Traffic to Company Sites

Stories that Sell

A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. After all that work, how do you use the heck out of a case study to engage prospects and customers?

The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story

Stories that Sell

In the case study world, non-public customer stories are perceived as an ugly duckling of what we do. For Use BY or WITH the Featured Customer. The customer hopes to use that story to educate other divisions throughout the company about the benefits that are possible with the software.

Calling ALL Customer Reference Programs – Become Relentlessly Efficient

Stories that Sell

Do you lead an intergalactic customer reference program for a Fortune 500 company, or maybe you’re the one-stop-shop, all things customer reference at a start-up? Are five groups and 12 people involved in getting a customer logo approved for public use? Normal. false.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

Survey Says…Case Studies Still Influential in B2B Tech Purchases

Stories that Sell

Of course, I want to know, what's going on with customer case studies? Share: B2B marketing Case studies in the sales process customer case studies Customer success stories Value of Customer StoriesWe all work hard to create attractive content.

The 4 Elements of a Technology Customer Case Study

Stories that Sell

It's no wonder that customer case studies are a staple in marketing and selling technology products and services. The customer case study uniquely demonstrates that a technology works well in a customer's environment and the experience has been positive.

The #1 Question to Ask Before Starting Any Case Study

Stories that Sell

A customer story can't just be interesting or results-oriented. Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers.

Zahmoo: The Online Story Bank

Stories that Sell

Share: Customer success stories customer case studies online story bankIn an organization, a single, powerful story can help land new business, get PR, win awards, train new sales reps, and reinforce the company's vision among all employees.

Want to Write Case Studies? How Technical Do You Need to Be?

Stories that Sell

Now as a freelance marketing writer, 90 percent of my clients for customer case studies are technology companies. So if you''re going to write customer case studies, do you need to be technical? Readers want to know how another customer solves the same problems they are facing.

Can You Doctor Customers’ Quotes?

Stories that Sell

While customer case studies have many similarities to journalism, they're not. And customers have the chance to review and approve their stories and direct quotes. There's what the customer said. However, some customers are pickier than others.

Happy Customers Tell Their Stories – Live and In Person

Stories that Sell

As you've heard here before, a customer's story can be used for much more than just collateral or for website content. Live presentations are one of the hottest ways to showcase customer stories - and all the more powerful when the happy customer does the presenting.

Kronos Spotlights Dozens of Customers through Expanded Reference Program

Stories that Sell

The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. Need a refresh on what a customer reference program is?

How HP Case Studies Cater to Readers and Skimmers

Stories that Sell

So how does that affect the way you present customer stories? Given that, it's important to structure your customer case studies and success stories to meet the needs of both types of readers. HP does this nicely in a story featuring a restaurant customer.

Why Some Buyers Don’t Look at Case Studies

Stories that Sell

Then you head to the automaker''s website and notice they have a link for customer success stories. You follow the link to see the customer stories and. It sounds ridiculous when you think about having to provide your information in exchange for seeing customer stories during a major consumer purchase. Last week I set out, as I occasionally do, to find examples of great customer case studies online. Locked.

8 Traits of Sales-Win Stories

Stories that Sell

Savvy sales teams share customer success stories to move prospects further toward a purchase decision. But customer case studies aren't the only type of story that can help a rep close a sale. Focus on a single customer. Number of trips to visit the customer on site.

Case Studies: When Measurable Results AREN’T Necessary

Stories that Sell

For years, I've counseled my clients on the importance of getting solid results into their customer stories. Does it generate higher traffic, better customer satisfaction and so on. A customer success story I'm working on right now features an anecdote instead of a measurable result.

4 Tips for More Seductive Customer Stories

Stories that Sell

That means, stop talking about how great you are and let customers do it for you. Showcase their stellar experiences in customer success stories. How do you create customer stories that elicit a reaction as emphatic as Sally does? Choose your customers carefully.

Case Study Design – Turn it Sideways

Stories that Sell

Steelcase , known for its office designs and furniture, has brought its design inspiration to the customer success story. Because of the visual nature of what it provides, the company features customers in their actual workplaces, enjoying their Steelcase environments.