Porch Group Media

OCTOBER 1, 2020

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Yes Lifecycle Marketing). More than 55% of marketers have reported receiving the best ROI from email campaigns.

Stats 71

Stats Email Marketing Trends Planning 71

Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. Yet, over 90% of salespeople surveyed had “medium to high scores of modesty and humility.” With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Stats 82

Stats Enterprise Management Work Management Marketing Management 82

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Public Relations 102

Public Relations Stats Work Management PR 102

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 95

Stats Emarketing Mobile Marketing Marketing & Strategy 95

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. And it’s time to reveal them. So, let’s begin!

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Hubspot

OCTOBER 29, 2021

Agents need to stay on top of a host of different trends and factors — a challenge that's rarely straightforward. NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). Realtor Technology Use.

Stats 82

Stats Statistics Social Media Customer Surveys 82

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Hubspot

SEPTEMBER 10, 2020

In fact, 82% of small business owners surveyed in the Bank of America Small Business Owner Snapshot expected to end 2019 bringing in more revenue than the year before. Stats About Entrepreneurship. Entrepreneurship rates have been trending upwards in the United States for the past 19 years. Entrepreneurship Landscape.

Stats 97

Stats Small Business Marketing Work Management Statistics 97

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

TrustRadius Marketing

APRIL 21, 2022

We have compiled some of the most important stats for you, in the following categories: Industry stats Customer Service Usage Impact of Help Desks Inside Perspective on Customer Service The Impact of Covid-19 on Customer Expectations Overall Customer Expectations. First, here are the stats. Help Desk High-Level Stats.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers. 50% of leaders said intent data helps with sales and marketing alignment.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

KoMarketing Associates

NOVEMBER 6, 2014

One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. How do I measure ROI?” but more of a “How do I track this properly?”.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Sprout Social

DECEMBER 9, 2020

In The Agency Pricing and Packaging Report , we examine how agencies think about their service offerings and how they are packaging and pricing client proposals. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . In marketing, when one campaign finishes, the next begins.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Ad Agencies Work Management 99

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. Here’s a closer look into these valuable industry reports and highlights of their key takeaways.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Bannerflow

FEBRUARY 19, 2020

In-house marketing trends are developing all the time. In 2020 they are changing the way brands operate and causing marketing teams to evolve. All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Marketing team barriers to in-housing.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Too often, we stay there in our little marketing silos, doing what we’re told. Quick Takeaways.

Trust Marketing 300

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 300

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Marketing must embrace the state of the world.

Privacy Protection 121

Privacy Protection Privacy Budget Programs CMO 121

ClickZ

JUNE 20, 2020

Majority of marketing professionals believed that BAU will return in a year. How many SEO tools do marketers use? The COVID-19 waves have brought upon a unique fashion of ebb and flow in the marketing sea. Our key insights continue to reflect the new developments in the face of marketing as 2020 progresses. Teleservices.

SEO 100

SEO Marketing Budget Trends Marketing & Strategy 100

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 106

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 106

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. Table of Contents. What is Sales Tech?

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI. ABM and Revenue.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Quick Takeaways.

Lead Ranking 279

Lead Ranking Lead Scoring CMS Development Content Marketing 279

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B.

Buying Cycle 94

Buying Cycle B2B Marketing Demand Generation Agencies Studies 94

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Scoop.it

MAY 30, 2024

In a 2022 survey conducted by OpenText, 8 out of 10 respondents reported experiencing information overload. In research compiled by Search Engine Journal this year: 35% of marketers consider generating content ideas one of their greatest challenges. Reduce information overload People are tired of content.

Curation 92

Curation Copyright Paid Search Agency Content 92

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. Marketing automation is one of those categories. It’s a major shift that requires commitment and investment from various teams, including customer service, marketing, sales and whichever managers run those departments. But does your boss? Consensus may seem like a pipe dream.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

SmartBrief - Marketing

JUNE 7, 2023

A recent Gallup poll reported that Americans are reading less than they have in 30 years. In fact, a recent Pew Research survey shows that nearly a quarter of Americans haven’t read a book in the past year. For content marketers, these statistics might be alarming. Luckily, content marketers aren’t asking that much.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

Vision6

APRIL 30, 2024

The Small Business Now: The State of SMB Marketing report from Constant Contact , found that ANZ SMBs are cognisant they need to do more on the marketing front this year, with an uncertain economy spurring many of them to double down on marketing in 2024.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. reduction in marketing overhead.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

chiefmartech

APRIL 12, 2021

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker , recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. So the question is: why is it happening?

Tools 121

Tools Stats Case Studies Custom Publishing 121

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. Let’s dive in. Let’s dive in.

Tagging 115

Tagging Marketing Strategy Marketing & Strategy Planning 115